Twitter, Facebook, LinkedIn and other social media tools can seem like time-wasters - but some organizations find prospects, satisfy customers and deepen relationships. Firecat Studio's Susan Price describes the difference. Presented to the Leon Valley Chamber of Commerce on September 15, 2010.

1. Social Media for Business
Waste of Time or Winning Ticket?
Leon Valley Chamber of Commerce

2. Do We Have Time For This?

3. Riding Technology Waves

4. Choices, Choices, Choices

5. Have you heard this one?
• “Social media is a fad. Like CB Radio.”
• “Our CEO wants a blog.”
• “Make sure our employees can’t access Facebook.
Or YouTube. Or LinkedIn.”
• “We need a Facebook fan page.”
• “Just put it out there, they will use it.”
• “Which of you whiny, ungrateful $#@ posted this?!”

6. Exercise:
Google Yourself

7. The Big Three

8. #7: Talk About What You Do

9. Substance or
Snake Oil?

10. (Run Away!)
• “EVERY business needs a
Twitter presence.”
• Let’s get you going in Facebook
Twitter MySpace
SecondLife Delicio.us
Groupon LinkedIn YouTube
blogging …

11. More Like It
• “Let’s examine how traffic
flows through your website.”
• “Who are your best customers?”
• “Who are the opinion leaders in your
industry?”
• “What are we trying to accomplish?”
• “What are you currently doing with
eMail?”

13. • Claim your profiles
• Be real
• Jump in and try it, small steps
• Have goals and a simple plan
• Pilot, fail fast
• Share juicy content
• Get help with training strategy
• Make sure someone closes the loop

14. Twitter: @firecatsue
LinkedIn: susanprice
Facebook: http://profile.to/susanprice
firecatstudio.com
email: susan@firecatstudio.com

15. QUESTIONS DISCUSSION
Thanks for inviting me!