Finding the best nonprofit website and online tools can be daunting. We often end up juggling multiple platforms, working harder to achieve less. Wouldn’t it be better if you had just one effective nonprofit fundraising website with a content management system that does it all? Learn how to master your online presence and leverage the power of your nonprofit website. Join us for insight into technology trends and best practices, plus see firsthand why Firespring offers the best nonprofit websites. Download these slides about nonprofit websites and discover: •Why nonprofits struggle with their web presence. •The ABCs of creating a killer nonprofit website. •An inside look at how the content management system and tools work. •Answers to your questions during live Q&A. Watch the free, on-demand webinar: https://www.firespring.com/firesprings-nonprofit-websites/?utm_source=SlideShare&utm_medium=Slides&utm_campaign=Nonprofit_Websites&utm_content=07102019

2. Lindsay Kelly
Firespring Marketing Director
877.447.8941
firespring.com/nonprofit
@firespring

3. About Firespring
Lindsay
Kelly

4. About Firespring
POWER OF 3
1% of our Profits (top-line revenue donated to NPOs)
2% of our Products (in-kind products and services)
3% of our People (volunteer 1 day per month)
Lindsay
Kelly

5. Get Killer Results:
An Inside Look at the
Firespring Nonprofit
Website Builder
ü Why nonprofits struggle.
ü The ABCs of creating a killer website.
ü An inside look at how the content
management system and tools work.
ü Action Steps | Q&A.
If you’re tweeting today:
#poweredbypurpose
@firespring
Lindsay
Kelly

6. “81% of nonprofit
websites are designed
for $1,000 or less.”
Why do nonprofits
struggle?
We’re trying to
do more with
less ...
Lindsay
Kelly

7. always trying
to “do more
with less”
Why do nonprofits struggle?
The average NPO starts over on
their website every 2 years.
“
The result of
”
Lindsay
Kelly

8. DONATE
BLOG
VOLUNTEER
PHOTO
GALLERY
EVENT
REGISTRATION
ANSWER OUR
SURVEY
YOUTUBE CHANNEL
EMAIL
OPT IN
Most nonprofits send
visitors away to engage
instead of keeping them
on the website.
Lindsay
Kelly

9. Your Website
“82% of donors visit a
nonprofit’s website
before giving.”
is the center of your universe and
must compel supporters to engage.
Lindsay
Kelly

10. Invite them in and keep them there.
YOUR WEBSITE
SEARCH
ENGINE
APPEAL
LETTER
EMAIL
MARKETING
BLOG POST
FACEBOOK
DIRECTORY
Lindsay
Kelly

11. Is your website cheap or effective?
(Why can’t it be both?)
ROI > Cost
Lindsay
Kelly

12. The s
of creating a
killer website.
Lindsay
Kelly

13. Lindsay
Kelly
THE ABCS
OF A KILLER
WEBSITE
A Adapts to Mobile Devices
Mobile and tablet devices accounted for 51.3% of internet usage exceeding
desktop for the first time worldwide in October 2016. (Stat Counter)

14. Lindsay
Kelly
ADAPTS TO
MOBILE
DEVICES
Responsive design doubles giving on mobile devices.
(DonorDrive)A
Make it easy to
read on any
device, be found
and look amazing
everywhere.

15. Lindsay
Kelly
ADAPTS TO
MOBILE
DEVICES
In May 2016, Google began prioritizing search results
to websites that are mobile-friendly. (Google)A
google.com/webmasters/tools/mobile-friendly
Take the Test

16. Lindsay
Kelly
THE ABCS
OF A KILLER
WEBSITE
B Branding
When employees and volunteers embrace a common brand identity, it creates cohesion,
concentrates focus and reinforces shared values. (Stanford Social Innovation Review)

17. Lindsay
Kelly
BRANDING
Nearly all consumers (97%) use online media when
researching services in their local area. (BIA Kelsey)B
Showcase
Your Brand
Attributes
Good branding does 3 things:
1. Illustrates your mission.
2. Demonstrates professionalism.
3. Gains confidence among potential
supporters.

18. Lindsay
Kelly
BRANDING
Nearly all consumers (97%) use online media when
researching services in their local area. (BIA Kelsey)B
Your website is your
store on Main Street and
many times it’s the first
impression potential
supporters have of your
organization.

19. Lindsay
Kelly
BRANDING
The average person has an 8-second attention span.
(National Center for Biotechnology Information)B

20. Lindsay
Kelly
BRANDING
B The average person has an 8-second attention span.
(National Center for Biotechnology Information)
• Lacks clear
message.
• Event details
dominate.
• Small type and
too much info.

21. Lindsay
Kelly
Simple
Navigation
On
Brand
Great
Photography
Solid
Headlines
Strong Calls
to Action
BRANDING
B

22. Lindsay
Kelly
Donors want to know they
are supporting a well-run,
professional organization
that is making an impact.
BRANDING
B Branding and Your Website

23. BRANDING
B
Choose from nearly a dozen
flexible themes and customize
with your brand and content.
Lindsay
Kelly

24. Lindsay
Kelly
THE ABCS
OF A KILLER
WEBSITE

25. CONTENT
MANAGEMENT
SYSTEMC
Lindsay
Kelly

26. 1. Click Website Management.
2. Select the content to update.
3. Enter and save.
CONTENT
MANAGEMENT
SYSTEMC
Lindsay
Kelly
Point-and-Click Simple

27. Lindsay
Kelly
THE ABCS
OF A KILLER
WEBSITE
D Donation Tools

28. Supports your
engagement strategy.
Keep donors
on your site
Track progress Flexible, fully
customizable forms
Make it easy for
supporters to give
every month
Transparent pricing with NO
long-term commitment (low flat rate
of 3% + ZERO transaction fees).
Increase donations, improve
fundraising, and simplify
payments with donation &
payment processing.
DONATION
TOOLS
D
Lindsay
Kelly

29. Lindsay
Kelly
DONATION
TOOLS
D Donors who agree to a recurring gift donate 42% more on average than those
who make a one-time gift. (Stanford Social Innovation Review)
Recurring
payments
maximize
fundraising.

30. Lindsay
Kelly
DONATION
TOOLS
D 50-70% of donors abandon an online donation form when redirected to another
website to donate. (npENGAGE)

31. Lindsay
Kelly
DONATION
TOOLS
D
Manage memberships,
payments, donations and
all your online transactions.
ü Easy-to-use dashboard
ü Secure payment terminal
ü Robust reporting
ü Transparent pricing with NO
long-term commitment (low
flat rate of 3% per donation).

32. Lindsay
Kelly
DONATION
TOOLS
D
Launch fundraising
campaigns, communicate
needs and engage your
community with branded
fundraising and landing pages.
ü Manage limitless fundraising
initiatives and events.
ü Recruit volunteers and engage
supporters.
ü Track and measure
effectiveness (conversion %).

33. Lindsay
Kelly
DONATION
TOOLS
D
Launch fundraising
campaigns, communicate
needs and engage your
community with branded
fundraising and landing pages.
ü Manage limitless fundraising
initiatives and events.
ü Recruit volunteers and engage
supporters.
ü Track and measure
effectiveness (conversion %).

34. Lindsay
Kelly
THE ABCS
OF A KILLER
WEBSITE
E
Event
Registration
The #1 reason people visit an
organization’s website!

35. Lindsay
Kelly
EVENT
REGISTRATION
E
ü Stays open 24/7.
ü Captures the critical details.
ü Marketing drives visitors to your
site—make engagement EASY!
ü Built in to your CMS.
ü Flexible.
ü Takes online payments.
ü Captures, stores and exports all
attendee information.
ü Sell tickets, tables, sponsorships,
merchandise and registrations
seamlessly online.
ü Automates as much as possible.

36. Lindsay
Kelly
EVENT
REGISTRATION
E

37. Lindsay
Kelly
EVENT
REGISTRATION
E

38. Lindsay
Kelly
EVENT
REGISTRATION
E

39. Lindsay
Kelly
EVENT
REGISTRATION
E Adding an Event

40. Lindsay
Kelly
EVENT
REGISTRATION
E Capturing Event Data

41. Lindsay
Kelly
THE ABCS
OF A KILLER
WEBSITE
F Fresh Content
Fresh content impacts your
website’s vitality and is
essential to engaging new
and existing supporters.

42. Lindsay
Kelly
Having outdated posts on a website
is like getting up to speak with a
stain on your shirt. Nobody can hear
what you have to say because they’re
too busy looking at the stain.
FRESH
CONTENT
F

43. Lindsay
Kelly
FRESH
CONTENT
F
Outdated content on
your website reflects
negatively on the
organization.

44. Lindsay
Kelly
FRESH
CONTENT
F

45. Lindsay
Kelly
FRESH
CONTENT
F
Control and
access are key
to vitality.

46. Lindsay
Kelly
FRESH
CONTENT
F

47. Lindsay
Kelly
FRESH
CONTENT
F Solid
Headline
Strong Call
to Action
Compelling
Images

48. Lindsay
Kelly
FRESH
CONTENT
F
Impact Stories
and Visuals
Show off your
good work
through
storytelling.

49. Stories connect with authentic human experiences. They’re capable of connecting with
us on a level standard marketing campaigns don’t. (Forbes)
Lindsay
Kelly
FRESH
CONTENT
F

50. Lindsay
Kelly
FRESH
CONTENT
F

51. Lindsay
Kelly
FRESH
CONTENT
F Add Headlines and
Call to Action

52. Lindsay
Kelly
FRESH
CONTENT
F Publish to Your Site

53. Lindsay
Kelly
FRESH
CONTENT
F Publish Blog Stories

54. Lindsay
Kelly
FRESH
CONTENT
F Publish Blog Stories
DONATE NOW >
$20 a month helped start Eric’s career.

55. Lindsay
Kelly
FRESH
CONTENT
F Share Outcomes to Tell Your Story
ü Food donated.
ü Houses built.
ü Animals rescued.
ü Lives saved.
Customized
to your
mission:

56. Lindsay
Kelly
THE ABCS
OF A KILLER
WEBSITE
G
Group
Management
Tools

57. Lindsay
Kelly
GROUP
MANAGEMENT
G
Communicate with board
members, staff and
volunteers with their
own password-protected
area within your website.

58. Lindsay
Kelly
GROUP
MANAGEMENT
G
Add and update member
profiles, committee
directories and volunteer
affiliations. Share private
information unique to
specific groups.

59. Lindsay
Kelly
GROUP
MANAGEMENT
G
Automate communication
with personalized
and timely messages,
engaging at just the right
times with little effort.
Personalized emails deliver
6x higher transaction rates.
(Experian)

60. Setting it Up
AUTOMATED EMAILSGROUP
MANAGEMENT
G
Lindsay
Kelly

61. Lindsay
Kelly
GROUP
MANAGEMENT
G Choose a custom stationery that matches your website or
choose from 100s of readymade, mobile-friendly, responsive
themes.

62. 2. Create.
1. Select layout.
GROUP
MANAGEMENT
G
Lindsay
Kelly

63. 3. Proof
and send.
GROUP
MANAGEMENT
G
Lindsay
Kelly

64. Your email template.
Your
campaign
Dear Jay,
Lindsay
Kelly
GROUP
MANAGEMENT
G

65. Create
groups.
GROUP
MANAGEMENT
G
Lindsay
Kelly

66. Import or
add to
your list.
jane.smith@firespring.org 2017
john.doe@firespring.org 2016
julie.hull@firespring.org 2013
j.wilk@firespring.org 2005
jenny.johnson@firespring.org
2017
matt.hopper@firespring.org 2014
Donors: Local
GROUP
MANAGEMENT
G
Lindsay
Kelly

67. Annual Appeal
Annual Appeal
Julie Hull julie.hull@firespring.com Aug 1, 2018 12:17 pm
John Doe john.doe@firespring.org Aug 2, 2018 3:09 pm
Jane Smith jane.smith@firespring.org Aug 3, 2018 9:25 am
2. Drill down.
1. The response.
GROUP
MANAGEMENT
G
Lindsay
Kelly

68. The ABCs of a
Killer Website
Adapts to Mobile DevicesA
BrandingB
Content ManagementC
Donation ToolsD
Event RegistrationE
Fresh ContentF
Group Communication ToolsG
Lindsay
Kelly

69. Lindsay
Kelly
Don’t forget about
the legendary
training and
support.

70. PrintingMarketingStrategic
Guidance
Nonprofit
Websites
Yep, all under one roof.
ü Custom Website Design
ü Search Engine Optimization
ü Search Engine Marketing
ü Social Media Posts & Optimization
ü Impact Strategy
ü Engagement Campaigns
ü Landing Page Development
ü Email Marketing Automation
ü Branding & Creative Services
ü Strategic Marketing Campaigns
Lindsay
Kelly

71. Get a FREE demo.
We have all the tools you need to engage supporters and
grow your mission:
• An easy-to-use website with built-in content
management.
• Customizable, responsive designs to tell your story.
• Integrated fundraising campaigns, landing pages and
event registration.
• Legendary, live phone support.

72. Keep Learning with Us
Education without expectations • firespring.com/webinars
Lindsay
Kelly

73. Julia Kerrigan Lindsay Kelly
hello@firespring.com
877.447.8941
firespring.com/nonprofit
@firespring
firespring.com/webinars
THANK
YOU
Get in touch.