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What do your target
candidates really want?
Neil Millett
Marketing Executive
@reedcouk
[Who are we?]
PIC of Rufus as James Reed
A guy called James Reed
[Who are we?]
PIC of Real James Reed
The
realJames Reed
His new book
1960
1995
Today
Where did you start your
current job search?
50% go to a
job board first
14%
recruitment
11%
consultancy
company
website8% 7%
All the ways you’ve looked
1. Job site
2. Company website
3. = rec con and search engine
All the things you
do to find a new
job
But what about social?
%
use professional networks
in their job search
%
use other
social networks
in their search
72% 29%
Following target employers
Applying for jobs
Improving profile
Telling your network what you want
Direct messaging employers
GEN Z
93% visit once a day
54% visit multiple times a day
6 SECONDS
The attention span of
the average internet
user
What do we expect?
1. Things to happen…
quickly
2. Our disappointment…
managed
expect confirmation
of application
expect confirmation
within 24 hours
only
91%
73%
16%
always receive
confirmation
12%hardly ever or never
receive confirmation
expect to be informed
of an unsuccessful
application%
NO CONTACT
in 5 days in 14 days
assume they’ve been unsuccessful
22% 85%
How long?
week 1 week 2 week 3 week 4application
83%expect to be at interview
within a fortnight
71%expect to be
offered a job
within three
weeks
What’s really
important in a job
ad?
1. Convenience to you
3. Salary & benefits
2. Day-to-day responsibilities
4. Career progression
5. Learning & development
6. Reputation & culture
Change one thing
communication
enforce feedback
speed of response
contact when it’s promised
honest feedback
clarity on progress
guaranteed feedback
“more jobs for older people”
“recruiters should work weekends”
“professional career counselling”
“more face-to-face”
“simplified application forms”
enforce feedback
speed of response
contact when it’s promised
honest feedback
clarity on progress
guaranteed feedback
Dream job
If you could work for any
organisation, what would it be?
#1
#2
#3
#4
#5
6. Microsoft
7. Civil Service
8. British Airways
9. John Lewis
10. Myself
76% of us would take a
pay cut to work for our dream
employer
If you could work for any business
leader, thinker or entrepreneur, who
would you most like to work for?
If you could work for any
organisation, what would it be?
#1
SUGAR GATES JOBS
#2 #3 #4
5. JONES (Peter, not Tom)
6. MYSELF (not me)
7. DYSON
8. OLIVER
9. BUFFET
10. BRADY
Reach, attract,
manage,
WIN.
Thanks
Neil Millett
Marketing Executive
@reedcouk

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