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Video Interviewing: The PepsiCo Journey
The PepsiCo Students Recruitment Case
Dan Fitzpatrick
Talent Acquisition Lead – Pe...
March 2, 2016 2
Agenda
• The Challenges of PepsiCo Student Recruitment in 2014
• Our Triumph with PepsiCo Student Recruitm...
March 2, 2016 3
The Challenges of PepsiCo Student Recruitment: 2014
March 2, 2016 4
The Challenges of PepsiCo Student Recruitment: 2014
30+ hiring
managers traveling
to conduct 200
campus in...
March 2, 2016 5
The Triumph of PepsiCo Student Recruitment: 2015
1. Time and Cost Savings
50% Cost Savings.
37 Days remove...
The Real Results
March 2, 2016 7
Real Results
1. Completion Rate: 92%
13% above the average completion rate on the Sonru system (79%) and 9...
What We Love About Sonru
March 2, 2016 9
What makes Sonru for me?
“You can access the videos as many times
as you wanted and multiple people could
...
March 2, 2016 10
PepsiCo Welcome Video
March 2, 2016 11
PepsiCo Branded Sonru Account
March 2, 2016 12
PepsiCo Branded Email
March 2, 2016 13
What PepsiCo Users Love About Sonru
Cost Savings
Meeting the
Candidates /
Engagement
Convenience –
The In...
March 2, 2016 14
Meeting the Candidates / Engagement
“Owing to the time saving in not doing
face to face, we were able to ...
March 2, 2016 15
Convenience / Time Savings
“You can access the videos as many times
as you wanted and multiple people cou...
The Candidate Experience
March 2, 2016 17
Key Findings
• 92% completion rate on all ‘Students’ interview campaigns.
• 14% of respondents had comple...
March 2, 2016 18
First Impressions Feelings When Received Invitation
March 2, 2016 19
Where? When? Device?
March 2, 2016 20
Key Benefit of Video Interviewing for PepsiCo Candidates
Top Tips and Lessons Learned
March 2, 2016 22
How PepsiCo Rolled Out Sonru
• Piloted it with our student placement recruitment.
• Briefings with the Re...
March 2, 2016 23
Tips & Tricks for Success (Internal)
• Involve the Line Managers throughout the process - they’ll be more...
March 2, 2016 24
Tips & Tricks for Success (Candidates)
• Set candidates up for success by giving as much information as p...
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#FIRMday Manchester 25th Feb 2016 - Sonru and Video Interviewing Best Practice – ‘Video Interviewing: The Pepsico Journey’

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Ed Hendrick, Sonru and Dan Fitzpatrick, Pepsico present: Sonru and Video Interviewing Best Practice – ‘Video Interviewing: The Pepsico Journey’

Publié dans : Recrutement & RH
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#FIRMday Manchester 25th Feb 2016 - Sonru and Video Interviewing Best Practice – ‘Video Interviewing: The Pepsico Journey’

  1. 1. Video Interviewing: The PepsiCo Journey The PepsiCo Students Recruitment Case Dan Fitzpatrick Talent Acquisition Lead – PepsiCo Worldwide Flavours
  2. 2. March 2, 2016 2 Agenda • The Challenges of PepsiCo Student Recruitment in 2014 • Our Triumph with PepsiCo Student Recruitment in 2015 • Real Results • What We Love About Sonru • The Candidate Experience • Top Tips from the Team at PepsiCo
  3. 3. March 2, 2016 3 The Challenges of PepsiCo Student Recruitment: 2014
  4. 4. March 2, 2016 4 The Challenges of PepsiCo Student Recruitment: 2014 30+ hiring managers traveling to conduct 200 campus interviews Limited to 6 x 45-60 minute interviews per day Staff and Student Travel Costs 50/50 Choice: Interview 6, Select 3 for AC
  5. 5. March 2, 2016 5 The Triumph of PepsiCo Student Recruitment: 2015 1. Time and Cost Savings 50% Cost Savings. 37 Days removed from process. 2. No More Travel Video Interviewing eliminated the need to be physically on campus. 3. Seeing More Candidates in Less Time Hiring managers can now can view 4 x Video Interviews per hour. 4. Opened Up Pool of Candidates Hiring managers can now video interview 10 candidates and select 3 for Assessment Centre. We can now take chances on students even if we’re not 100% sure - risks we couldn’t have taken with campus interviews.
  6. 6. The Real Results
  7. 7. March 2, 2016 7 Real Results 1. Completion Rate: 92% 13% above the average completion rate on the Sonru system (79%) and 9% above the average completion rate for graduate / student campaigns (83%). 2. Flexibility for Candidates 86% of candidates completed their video interview outside of business hours or over the weekend. 3. Higher Conversion Rates 80% of R&D candidates met standard at AC in 2015 compared to 56% in 2014. 1st & 2nd choice candidates for every role in 2015, never before for every role! 4. Eliminated Interviewer Nudging With campus interviews, there is always risk that some well meaning Interviewers will help/lead candidates that may be struggling with their answers. Asynchronous video interviewing brings consistency to the interview process.
  8. 8. What We Love About Sonru
  9. 9. March 2, 2016 9 What makes Sonru for me? “You can access the videos as many times as you wanted and multiple people could view at any one time. It was also useful when there was a split decision.” Olivia Whittlesey, BIS “Communicating the PepsiCo Culture through the branding, uploading our own videos and the tone of voice in our email scripts enabled us to automate an important stage of our selection process without compromising on the PepsiCo Touch. Sonru enabled us to keep the customary PepsiCo high touch at low maintenance.” Dan Fitzpatrick Talent Acquisition Lead – PepsiCo Worldwide Flavours
  10. 10. March 2, 2016 10 PepsiCo Welcome Video
  11. 11. March 2, 2016 11 PepsiCo Branded Sonru Account
  12. 12. March 2, 2016 12 PepsiCo Branded Email
  13. 13. March 2, 2016 13 What PepsiCo Users Love About Sonru Cost Savings Meeting the Candidates / Engagement Convenience – The Interview, Reviewing, Collaborating (team) Time Savings Seeing More Candidates
  14. 14. March 2, 2016 14 Meeting the Candidates / Engagement “Owing to the time saving in not doing face to face, we were able to select more candidates for first stage.” Finance “From a recruiting point of view being able to see and hear the candidate aided my selection and I was able to get a real good feel for the individual.” R&D “I really liked the idea of being able to “see” all students on the first stage.” R&D “Could view the interviews at times that were convenient (this was particularly good as I was travelling quite a bit around the deadline date)Was helpful to replay back interviews and compare candidates multiple times (if necessary).” R&D “The audio / visual aspects of the interview gave an excellent impression of the communications skills of the candidates; it made them all memorable which aided in the summary session of all the candidates.” Supply Chain “Could see more candidates than feasible with face to face.” R&D
  15. 15. March 2, 2016 15 Convenience / Time Savings “You can access the videos as many times as you wanted and multiple people could view at any one time. It was also useful when there was a split decision.” BIS “Great for scheduling our day – we had a full day of interviews end to end which made for a very efficient use of our day.” Supply Chain “Access to videos at any time and ability to re-play.” R&D “Could view the interviews at times that were convenient (this was particularly good as I was travelling quite a bit around the deadline date)Was helpful to replay back interviews and compare candidates multiple times (if necessary).” R&D “Flexibility to review the videos whenever…. Enabled whole team to see all candidates – previously we split them between us so was sometimes hard to compare students if you hadn’t seen them both.” “Time saving – not having to interview all the candidates in person at first stage.” Finance
  16. 16. The Candidate Experience
  17. 17. March 2, 2016 17 Key Findings • 92% completion rate on all ‘Students’ interview campaigns. • 14% of respondents had completed a video interview in the past. • 94% said PepsiCo made them aware of the automated video interview beforehand. • 94% felt sufficiently informed of what was required before starting their Sonru interview.
  18. 18. March 2, 2016 18 First Impressions Feelings When Received Invitation
  19. 19. March 2, 2016 19 Where? When? Device?
  20. 20. March 2, 2016 20 Key Benefit of Video Interviewing for PepsiCo Candidates
  21. 21. Top Tips and Lessons Learned
  22. 22. March 2, 2016 22 How PepsiCo Rolled Out Sonru • Piloted it with our student placement recruitment. • Briefings with the Recruitment Leads and Line Managers. • Sent them the demo video to review. • Involved Line Managers in defining interview questions and invited them to participate in intro videos specific to their roles. • Ensured Line Managers had guidelines, and step by step instructions on how to view videos. • Created videos and communications for the candidates. • Afterwards, we sought feedback from both the Candidates and the Line Managers on the process.
  23. 23. March 2, 2016 23 Tips & Tricks for Success (Internal) • Involve the Line Managers throughout the process - they’ll be more engaged. • Maybe run a live webinar session with the Line Managers instead of the demo videos where they can ask questions. • Questioning needs to be water tight - we used a mix of competency and functional questions. Remember, you can’t probe here so if you want candidates to expand on answers, make sure they have sight of the follow up questions. • Some questions were very technical and we therefore didn’t get the best out of the candidates.
  24. 24. March 2, 2016 24 Tips & Tricks for Success (Candidates) • Set candidates up for success by giving as much information as possible upfront. Give them notice that they’ll be receiving an invitation to do a Sonru interview and explain where it comes in the process and who will review it. • Make sure you’ve got an engaging Intro video and job related videos too – makes it far more personal. • Candidates don’t need as much hand holding as you think and are far more comfortable with the idea of Sonru than you give them credit for. • Start today!

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