This document discusses mobile recruiting trends and strategies. Dave Martin, an expert in mobile recruiting and founder of a mobile recruiting solutions company, presented on mobile recruiting at a conference. Some key points: - Mobile internet and recruiting apps have matured in recent years, especially with the growth of smartphones like the iPhone and Android devices. - Candidates now expect to be able to search for and apply for jobs on their mobile devices, so recruiters need to support a mobile strategy. - A mobile recruiting strategy can help attract candidates, engage them through push notifications of new jobs, and build an active talent pool for future opportunities.

3. Mobile Recruiting 2011 Who am I ? Dave Martin, MD, Allthetopbananas.com Editor, MoRecNews.com Twitter, @Topbananas Blog, mrDaveMartin.co.uk What do I know about Mobile Recruiting? Working with mobile internet for last 13 years. Launched first UK job search iPhone App. Founder of global leader in Mobile Recuriting solutions

4. Mobile Recruiting 2011 What mobiles are in the room? How many iPhones? How many Blackberrys? How many Androids? Who’s left?

5. Mobile Recruiting 2011 How many Resumes / CVs are sent by Fax or post?

6. Mobile Recruiting 2011 In 1991, 20 years ago, would you have believed CV’s by post and fax would be replaced by the Internet?

7. Mobile Recruiting 2011 Quick look at Mobile history… 1973 – First Mobile Phone - Motorola DynaTAC 8000x 1992 – The first job board, Online Career Centre, USA 1993 – First UK person to person SMS 1998 – First Data Access (a ring tone download), Finland 1998 – WML 1.0 aka WAP 1999 – Monster.com is launched 2001– High speed 3G data access, Japan 2002–I launched first UK Mobile News Services with BT / O2 network during the 3G trials in the Isle of Man 2007– 295m 3G subscribers worldwide and 852m WiFI installations

8. Mobile Recruiting 2011 It is not mobile hype, it is mobile maturity The Mobile is 38 years old The Job Board is 19 years old Mobile Internet is 13 years old iPhone is 4 years old AppStore is 3 years old Android is 3 years old The last 3 years has seen Mobile Internet mature

9. Mobile Recruiting 2011 Do NOT turn your back on the candidate Support the candidates choice of communication

11. Mobile Recruiting 2011 20 billion apps downloaded

12. Mobile Recruiting 2011 175 million iPhones or iTouch

13. Mobile Recruiting 2011 25 million iPads

14. Mobile Recruiting 2011 That’s just Apple Now add on Blackberry & Android

15. 2014 Mobile Web overtakes Desktop web.

16. Facebook has 200m mobile users

17. 40% of all Tweets are Mobile

19. Acquiring talent

20. Employer brand message

22. Mobile Recruiting 2011 What would your mobile solution look like? Your app will have its own page in AppStore or Market Place

24. Video

25. Mapping

26. Career Info

27. Job Search

28. Engagement

31. Don’t return an empty search on AppStore for your brand.

32. Re-use existing media and efforts.

33. Multiply the value of your social recruiting activity.

34. Social = Mobile.

35. Build a network of active talent.

36. Mine that network via job alerts.

37. Increase mobile Google SEO.

38. Engage with candidates via the channel of their choice.