Presented on March 7 at FITC Spotlight UX/UI
with Ilona Posner
More info at www.FITC.ca
User experience defines brands and distinguishes great products from their weaker peers. User experience needs to be at the forefront of every product vision, although, it is becoming clear that user experience is not enough. This session will discuss the larger echo-systems that need to be addressed for design success. The keyhole metaphor will be introduced as a powerful addition to the UX toolbox which can help designers strengthen their conversations with management and to deliver exceptional experiences.
OBJECTIVE
Introduce simple yet powerful concepts that can be applied immediately to enhance design team communication, user research, and overcoming design obstacles to improve the user experience.
TARGET AUDIENCE
Designers, Developers, Product teams, Management
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
To contextualize UI, UX, and the larger Experience
Limitations of the narrow points of view
Keyhole metaphor for viewing design problems in a new light
How to expand design teams’ perspectives
Case studies of successes and failures to use in design discussions
Driving Behavioral Change for Information Management through Data-Driven Gree...
Beyond User Experience with Keyhole Impact
1. User Experience
Makes & Breaks Brands –
How to Make Sure
User Experience is Optimal
AMEX WIT, March 3, 2015
ilona@acm.org @ilonaposner
Beyond User Experience
with KEYHOLE IMPACT
FITC.ca Mar 7, 2015
ilona@acm.org
@ilonaposner
Keyhole Impact Title Slide
2. Points of View
“A
point
of
view
is
worth
80
points
of
IQ.”
-‐
Alan
Kay
3. User
Experience
Consultant
Bio
Bio
ILONA POSNER
Industries
EducaBon,
Financial,
Telecom,
Broadcast,
Web,
Mobile,
SoLware,
Hardware,
Healthcare,
TransportaBon
Teaching
U.
of
T.,
OCADU,
CFC,
Professional
Dev’t
Courses
Educa0on
M.Sc.
Computer
Science,
University
of
Toronto
4. History of User Experience
• Human Factors & Ergonomics
• Human Computer Interaction
• Usability
• User Experience
Experience
Design
5. Human
CapaciBes
Technology Growth
InformaBon
Devices
ApplicaBons
Input
forms
Features
Time
of
use
Dependence
Interdependence
Sociability
Environment
Technology Impact
6. Keyhole Impact – Perception Limited
Keyhole Impact
People
perceive
only
small
porBons
of
available
informaBon.
8. Information
10,000,000
100,000
30
&
40
0.03%
&
0.0004%
hRp://nigelholmes.com/moBon/a-‐bandwidth-‐for-‐humans/
Tor
Nørretranders,
The
User
Illusion-‐Cu0ng
Consciousness
Down
to
Size,
1998
14. Buying Pop with a Cell Phone Japan 2003
15
Steps
35
minutes
2nd
Phone
Cash
Deposit
Bill
Moggridge,
Designing
Interac:ons,
2007
Lecture
at
Stanford
hRps://www.youtube.com/watch?v=kVkQYvN4_HA
0:12:17
–
0:14:43
17. • TIME
is
precious
People
don’t
read
online
they
scan
and
click
1.9
seconds
spent
on
a
web
page!
Nielsen,
2004
•
People
are
BUSY
–
ARenBon
boRleneck
• Audience
drops-‐off
with
each
click
• Scent
of
informa0on
holds
users
aRenBon
Design Challenges
23. Usability Examples
• Long form with “Click Here – to clear the form”
• Medical errors result in many deaths!
• Mother of all Usability Errors – George Bush Palm
Springs Ballot!
28. User Experience
• Find
• Order
• Get
• Unpack
• Install
• Use
• Customize
• Help
• Support
• Upgrade
• More recently SHARE!
Includes design of everything that people see, hear & touch!
40. User Experience In Organizations
hRp://www.blackblot.com/kb/blog/user-‐experience-‐domain/
41. ILONA’s Rules of Life
TIME is precious"
People are BUSY"
Its not always about YOU"
CHANGE is guaranteed"
42. Ice Cream Sunset
“The voyage of discovery is
not in seeking new landscapes,
“The voyage of discovery is
not in seeking new landscapes,
but in having new eyes.”
~ Marcel Proust