Presented at Web Unleashed 2016
by Mariah Hay, Pluralsight
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Overview
Over the past ten years the world of digital tools has shifted from B2B to B2C. Interfaces that were once purely utilitarian have taken a path that not only integrated them with physical products, but also surpassed the physical product – becoming the product themselves. The most successful companies know how to wield UX as a strategy for engaging their user’s attention, whether it’s their employee, or their customer. Companies who confuse UX with merely making an interface “pretty” will fail every time. To better understand how to leverage UX as a competitive advantage, Mariah will talk about:
The difference between UX and UI, and why it is so often confused
The history of UX as an industry
Measuring maturity of UX in an organization
Objective
Participants will leave this presentation with the tools to articulate what UX is, how this role came into being, and how to identify UX maturity within an organization.
Target Audience
Developers, UX professionals, interface designers, product managers, executives, CIO’s, and any business leader who is interested in articulating the scope and application of UX surrounding product development.
Assumed Audience Knowledge
This presentation assumes the audience has a solid understanding of digital product development.
Five Things Audience Members Will Learn
The true scope of what UX activities encompass
The origin of experience design
Why there is so much confusion around what a UX professional does
Identifying the digital divide in an organization
How to understand how mature UX practices are at the organizational level
30. LESSON 2:
The history of UX as an industry
The difference between UX and UI
LESSON 1:
LESSON 3:
The maturity of UX in an organization
31. The difference between UX and UI
LESSON 1:
LESSON 2:
LESSON 3:
The maturity of UX in an organization
The history of UX as an industry
What industry did UX come from?
33. UX Designer Wanted
My client located in Gloucestershire seeks a confident Visual
Designer, 3D modeling, After Effects, rendering and animation,
Strong working knowledge of HTML, CSS, Rails, JavaScript/JQuery,
ObjectiveC (iOS), C++ (Android) a plus
36. Industrial Designers
“I care about physical usability”
Graphic Designers
“I care about information usability”
Animators
“I care about usability through storytelling”
37. Industrial Designers
“I care about physical usability”
Graphic Designers
“I care about information usability”
Animators
“I care about usability through storytelling”
Developers
“I care about usability as function execution”
41. UX Designer Wanted
My client located in Gloucestershire seeks a confident Visual
Designer •3D modeling, After Effects, rendering and animation
•Strong working knowledge of HTML, CSS, Rails,
JavaScript/JQuery, ObjectiveC (iOS), C++ (Android) a plus
45. The difference between UX and UI
LESSON 1:
LESSON 2:
LESSON 3:
The maturity of UX in an organization
The history of UX as an industry
What industry did UX come from?
47. The difference between UX and UI
LESSON 1:
LESSON 2:
LESSON 3:
The maturity of UX in an organization
The history of UX as an industry
48. The difference between UX and UI
LESSON 1:
LESSON 2:
LESSON 3:
The maturity of UX in an organization
The history of UX as an industry
Where is UX in a mature organization?
53. What types of products does your
UX team work on?
Web Mobile Desktop Employee
Tools
54. What types of products does your
UX team work on?
Web Mobile Desktop Employee
Tools
Services
Support
In Store/
Retail
Customer
Support
Print/
Packaging
55. What types of products does your
UX team work on?
Web Mobile Desktop Employee
Tools
Services
Support
In Store/
Retail
Customer
Support
Print/
Packaging
Digital Divide
60. Scope
Strategy
Research
Design
Staffing
Outdated
Ad Hoc / Digital Only
Absent
Usability Testing
Wireframes
Generalist Contributors
Progressing
Multiple Digital
Touchpoints
Gather Requirements
Iterate Testing /
Ethno Research
Process: Sketch to
High Fidelity
Full Teams: Research,
IXD + Visual Design
Prototypes
61. Scope
Strategy
Research
Design
Staffing
Outdated
Ad Hoc / Digital Only
Absent
Usability Testing
Wireframes
Generalist Contributors
Progressing
Multiple Digital
Touchpoints
Gather Requirements
Iterate Testing /
Ethno Research
Process: Sketch to
High Fidelity
Full Teams: Research,
IXD + Visual Design
Prototypes
Modern
End to End Digital
and Non-digital
Set Vision and Shape
Roadmap aligned to
firm strategies
Quantitative and
Qualitative
Sets and governs
experience standards
Executive Leadership
plus centralized
strategy/governance
62. Where is UX in a mature organization?
The difference between UX and UI
LESSON 1:
LESSON 2:
LESSON 3:
The maturity of UX in an organization
The history of UX as an industry
Where is UX in a mature organization?
69. The difference between UX and UI
LESSON 1:
LESSON 2:
LESSON 3:
The maturity of UX in an organization
The history of UX as an industry
What industry did UX come from?
71. Where is UX in a mature organization?
The difference between UX and UI
LESSON 1:
LESSON 2:
LESSON 3:
The maturity of UX in an organization
The history of UX as an industry
Where is UX in a mature organization?