Presented at FITC Toronto 2017 More info at http://fitc.ca/event/to17/ Paul Trani, Adobe Overview Visual communication has been around ever since humans could hold a stick. Over the years that stick has changed into a chisel, brushes and now into a mouse and touchpad that we use today. In this session, Adobe evangelist Paul Trani will look at the history of visual design to where we are today with graphic, UI, and UX design. With an understanding of technological advancements and interpreting data on design trends Paul will show where design is headed in both the near and distant future so you can be better equipped to tackle what’s next. Objective By looking at the past and present of design as well as technological advancements we are able to see where design will go in the future. Target Audience Anyone involved in visual communication (graphic, web, UI/UX) Five Things Audience Members Will Learn History of graphic design Present state of graphic, web, UI/UX design Technological advances that will change your design career Whats in the near future to help designers A look at potential design careers in the future

1. The Past, Present, and
Future of Design
Paul Trani
Sr. Creative Cloud Evangelist, Adobe

2. “I study history because I am interested in the future.”
Peter Rachleff

3. This session will go through the history and evolution of design
How technology has shaped opportunities to create better design.
With a look at where design is headed in the future.

4. Past / Present / Future

5. Past / History of Design

6. Cave Paintings
Earliest visual form of communication
38,000 BCE

7. Hieroglyphs
Ancient Egypt
3,200 BCE

10. The Oldest Advertisement
140 CE
Ephesus

11. The First Information Revolution
Gutenburg Press & Moveable Type
1450 CE

12. Industrial Revolution
Manual labor to machine manufacturing.
1760 CE

13. First Photograph
By Joseph Nicéphore Niépce.
1826 CE

14. First Selfie
By Robert Cornelius
1839

15. First Motor Car
Karl Benz + throttle system + spark plugs + gear shifters + water radiator + carburetor
1886 CE

16. Graphic design gives order to information, form to ideas
1922
Graphic Design

17. Cut and Paste
Graphic Design
1960’s

18. Cut and Paste
1993
Graphic Design
Graphic Design

19. First Computer
ENIAC - 800 sqft. 50 tons.18,000 vacuum tubes.
Constructed 1943

20. Circuits double every two years
1960
Moore’s Law

21. Apple Macintosh
Pretty dope.
1984

22. Microsoft Windows
Pretty affordable.
1985

23. Era of Desktop Publishing
Typesetting. Graphics. Publishing. All done by anyone with a computer.
1980’s to Present
Paul Trani
Print Designer

24. Adobe, Quark, Corel
1980’s to Present
Anyone can make their own documents with templates and software.

25. Anyone can make documents/prints with templates and software
Adobe, Quark, Corel
1980’s to Present

26. Adobe Illustrator
Vector shape creation
1987

27. Adobe Photoshop
Raster/photo editing and the magic wand
1990

28. The World Wide Web
Another Information Revolution
1994

29. Creating for the Web
1997
The web needs images

30. Exposure to Code
1997
2 out of 5 designers surveyed are involved in code development
NEA future of Design Survey 2016, p24
Paul Trani
Print/Web Designer

31. iPhone
2005
A change in how we view the web

32. Mobile Site
2005
Initial solution was to make a second, mobile site.
Paul Trani
Print/Web/Mobile Designer

33. Present / Designing Today

34. Today
Things are Easier
Editing, Coding, Publishing etc.

35. Today
Shawn Hayes
“Web Designer”
Jane Doe
“Web Designer”
Daniel Johnson
“Web Designer”
Suzie Patterson
“Web Designer”
Code-Free Design
The new face of desktop publishing, everyone is given a voice.

36. Responsive Design
Media Queries, Bootstrap etc.
Today

37. Today
Understanding Usability in Design
Popularity of Apps Paul Trani
Print/Web/Mobile/UI Designer

38. New Tools
Today
Sketch + InVision

39. Social Media Designer
Today
Patricia Washington
UI/UX/Social Media Designer
Sandis Harris
Print/Web/Social Media
Paul Trani
Print/Brand/Web/Mobile/
Social Media/UI Designer
74% of social media marketers use visuals. 10% vs 65%.
Images increase retweets by 150%.
http://www.convinceandconvert.com/content-marketing/9-best-from-buffer/https://www.socialmediaexaminer.com/wp-content/uploads/2016/05/SocialMediaMarketingIndustryReport2016.pdf

40. Near Future / Design

41. 1. SEMI-FLAT DESIGN
Design Trends
Future
What’s next for style
2. ANIMATIONS/CINEMAGRAPHS
3. 3D / VR / AR
4. CUSTOM GRAPHICS & ILLUSTRATIONS
6. GEOMETRIC SHAPES
7. COURAGEOUS COLORS
8. INNOVATIVE SCROLLING AND PARALLAX
5. LANDING PAGES
https://www.forbes.com/sites/tomaslaurinavicius/2017/01/25/web-design-trends-2017/#69de5302402d
+ Forbes + Digital Arts online.co.uk
https://www.behance.net/gallery/47810259/2017-Design-Trends-Guide
9. VIDEOS EVERYWHERE
10. HIDDEN NAVIGATION

42. Semi-Flat Design
Future
Straightforward, Authentic, Honest

43. Movement/Animation
GIFs (cinemagraphs)
Future

44. Project Felix
3D for Designers
Future

45. Multi-Color Fonts / Emojis
Future

46. Future
Futuracha by Holy
Context-Aware Type

47. Far Future / Design

48. Tools that Design for You
Helping designers (and anyone) create compelling content
Future

49. Color Correction
Future
#ColorChameleon

50. Image Search
Future
#ConceptCanvas

51. Virtual Reality
Future
Project Dali

52. Future / UI/UX

53. Invisible Design
Future
“Good design…Is as little design as possible”
Dieter Rams

54. Future
Dropbox

55. Knock App
Future

56. ESPN SportsCenter
Future

57. Voice Commands
Future

58. Smart Glasses
Future
Facebook in 2026

59. Invisible Bike Helmet
Future

60. Far Far Future / Design

61. “Researchers from the University of
Oxford are claiming that approximately
47% of all currently existing jobs have a
high chance of being taken over by
machines within the next 20 years”

62. Hi, I’m D3S1GN3R.
Robot Designer
Future

63. In the 1800s, 80% of the U.S. labor force
worked on farms. Today it’s 2%.

64. Automation
The steel industry lost 75% of its workforce between 1962 and 2005.
But its shipments did not decline because of automation.
http://www.princeton.edu/~jdeloeck/CWDL_AER.pdf
Roughly 13% of manufacturing job losses can be attributed to trade
and the rest to enhanced productivity because of automation.
http://projects.cberdata.org/reports/MfgReality.pdfhttps://www.nytimes.com/2016/12/21/upshot/the-long-term-jobs-killer-is-not-china-its-automation.html?
Future

65. First Motor Car
Future

68. In the 1800s, 80% of the U.S. labor force
worked on farms. Today it’s 2%.
Obviously mechanization didn’t destroy
the economy; it made it better off.
Food is now really cheap compared to
what it was relative to income, and as a
result people have money to spend on
other things and they’ve transitioned to
jobs in other areas.

69. Today’s jobs require more education and interpersonal
skills than those in the past.
Just like the Industrial Revolution requiring high school
for all and workers rights, tomorrow’s jobs will take
more education and more social skills.
https://www.nytimes.com/2017/03/07/upshot/how-to-beat-the-robots.html

70. “Engineers are efficient problem solvers. Business people think short
term. Designers want things to be elegant and beautiful. All three need
to create and collaborate in harmony, and honor the value each other
brings. There needs to be a new kind of ‘multi-dimensional’ approach
to design that is yet to be invented.” Linda Holliday @lmholliday

71. Potential Design Jobs of the Future
Chief Experience Officer
Chief Design Officer
Automation Experience Designer
Augmented Reality Designer
Real-time 3D Designer
Human-Machine Persona Designer
Drone Experience Designer
Gesture Control Designer
Neural Virtual Experience Designer
Future
Business Design Technology

72. CLASSIC DESIGN
There is a right way to
design and craft something.
DESIGN THINKING
Innovation has outpaced
execution, and experience
matters.
COMPUTATIONAL
DESIGN
Design for billions of
people and in realtime
Convergence
Future
Design
Business
Technology

73. Conclusion

74. Conclusion
Future “People ignore design that ignores
people.”
Frank Chimero
Design with
Purpose
Keep
Reinventing
Yourself
“It’s not the strongest of species who
survive, nor the most intelligent, but
the one most responsive to change.”
Charles Darwin
Never Stop
Learning
“You can never be overdressed
or overeducated.”
Oscar Wilde

75. THANK YOU
@PAULTRANI