If you really want to grow your brand as well as expand your reach, you must absolutely think about podcasts. Your voice needs to be on a podcast: people are paying attention, they want to speak with you. Besides the need for and money involved in getting a good mic and other equipment, it's less costly than other marketing tools.
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Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
How to Build Your Brand with a Podcast
1. How to Build Your
Brand With A
Podcast
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2. If you really want to grow your
brand as well as expand your
reach, you must absolutely think
about podcasts.
3. Between 2015 and 2016,
podcast listenership grew by
23%. If you go back and also
compare to the numbers in
2013, podcast listenership has
grown by 75%.
4. Greater than 1 in 5 Americans
listen to podcasts every month,
that number continues to grow.
5. Which is why your voice needs to
be on a podcast: people are
paying attention, they want to
speak with you.
6. Let’s take a look at the top
reasons you should not ignore
podcasts.
7. I would certainly never advise
that you desert blog posts for
podcasts. Honor both by doing
both…you’ll get to various
audiences.
8. Organizing a podcast is a good
way to appeal to both sexes. A
few of the individuals in your
audience are no question
auditory learners.
9. You do need to buy a good mic
and also spend time recording,
and editing, but it’s definitely
less costly than various other
marketing tools.
14. In addition to writing a post, you
can create a podcast that reviews
the exact same subject in audible
form.
15. You can build trust with your
target market. There's something
much more human and
personable about listening to
another person's voice.
16. Use podcasts to market to the
people in your audience that
intend to consume your content
yet they just do not have the time
(or personality) to sit and check
out extensive articles .
17. Use podcast directory sites as a
brand-new opportunity for direct
exposure. A few brands have
discovered that podcasts enhance
brand name recognition.
18. Talk about current fads and also
hot topics. Podcasts are a
fantastic way to review the most
recent news and also warm
subjects with your target market.
19. Transform podcasts right into
article. You can definitely
repurpose your podcast right into
a blog post.
20. Cement your authority by
producing a podcast. If you know
enough about a specific topic to
fill up a series of 15-or 30-minute
podcasts, you're already an
expert.
21. Just like with your brand as well
as your blog site, your podcast
ought to be part of a specific
niche and targeted to a certain
audience.
22. Have a goal in mind and
determine what you would love to
accomplish in your podcast. That
will certainly also aid you in
coming up with a winning concept
for your podcast.
23. You need a page devoted to
house all of the information you
went over in a specific episode.
Make sure to route audiences to
this page for precise links and
also more sources.
24. Your podcast doesn't require to
prattle on for 3 hrs. Maintain it to
half an hour (or less).
25. Don't publish podcasts on an
erratic timetable. People plan
around podcasts. If you publish
every Tuesday or Friday, your
audiences are able to organize
their routine to fit your podcast.
26. As your podcast grows in appeal,
search for the finest means to
monetize it. Search for companies
that already promote on various
other podcasts, they're likely to
think about sponsoring you.
27. You can track listenership through
downloads as well as
memberships. People can sign up
for your podcast yet seldom make
the effort to listen. Downloads are
a better metric.
28. When you interview
professionals, you'll additionally
obtain one major benefit: that
professional will share your
podcast with their target market,
as well.
29. Your podcast needs a call to
action, as well. Make sure to
sprinkle it throughout your
podcast.
30. YogisPodcastNetwork.com
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