This document discusses using social media for donations and fundraising. It outlines several social media platforms commonly used for donations like Wujudkan.com and Kitabisa.com. It then discusses the rise of social media and how advocates on social media can drive sales and engagement. Finally, it provides tips for effective social media engagement through community building, content creation, and conversations.
12. THE DIGITAL CONSUMER BEHAVIOURAL MODEL
Online advertising,
Sponsorship &
Public Relations
Targeted Adv, Paid
Search &
Email Marketing
Organic
Search
Website &
Landing Page
or
IN STORE
Online Community
Forum
Blog
39. SOCIAL MEDIA INTELLIGENCE
• Listening and gathering information about your brand/s, your company
and your competitors.
• Once you have the data use that old PR skill called content analysis.
44. THANK YOU
Nukman Luthfie
CEO of JUALIO.com
Cara Aman dan Mudah Jual Beli via Media Sosial
twitter @nukman
Facebook @nukman
Blog: sudutpandang.com
45. PRESENTED BY
Cara Mudah Fundraising dan Berdonasi via Media Sosial
www.fitrana.org
Email: sinergi@fitrana.org
Twitter: @fitrana
Facebook: facebook.com/FitranaID