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Nukman Luthfie
CEO JUALIO.com | nukman@jualio.com | twitter @nukman
SOCIAL MEDIA UNTUK DONASI
WUJUDKAN.COM
KITABISA.COM
AYOPEDULI.COM
PUBLIK MAU BERPARTISIPASI
PUBLIK MAU BERPARTISIPASI
DOMPET DHUAFA
RUMAH ZAKAT
ACT
PKPU
SANTRENDELIK
THE DIGITAL CONSUMER BEHAVIOURAL MODEL
Online advertising,
Sponsorship &
Public Relations
Targeted Adv, Paid
Search &
Email Marketing
Organic
Search
Website &
Landing Page
or
IN STORE
Online Community
Forum
Blog
THE GAME HAS CHANGED
THE RISE OF SOCIAL MEDIA
TOP ACTIVE SOCIAL PLATFORM
2H 52M A DAY ON SOCIAL MEDIA
PEER RECOMMENDATIONS
ADVOCATES DRIVE SALES & SOCIAL
ENGAGEMENT
ADVOCATES DRIVE SALES & SOCIAL
ENGAGEMENT
ADVOCATES DRIVE SALES & SOCIAL
ENGAGEMENT
THE SOCIAL MEDIA CONSUMER BEHAVIOURAL MODEL
Social Media
Social Media Social Media
Social Media
Social Media
CEPAT. MUDAH.
MUDAH. CEPAT
MUDAH. CEPAT
AMAN. TERKONFIRMASI
FITRANA.ORG
3CS OF SOCIAL MEDIA ENGAGEMENT
Who you do it for
Community
What you create/share
Content
How you engage
Conversations
TARGETED
FOLLOWERS VS TWEETS
3CS OF SOCIAL MEDIA ENGAGEMENT
Who you do it for
Community
What you create/share
Content
How you engage
Conversations
COPY WRITING IS THE KEY
EMOTIONAL TWEET
40%
3CS OF SOCIAL MEDIA ENGAGEMENT
Who you do it for
Community
What you create/share
Content
How you engage
Conversations
ENGAGEMENT
– ASK. LISTEN.
RESPOND -
WORKS!
LISTENING WORKS
• Listen before
social media
posting
• Learn to social
media insight
SOCIAL MEDIA INTELLIGENCE
• Listening and gathering information about your brand/s, your company
and your competitors.
• Once you have the data use that old PR skill called content analysis.
VIRAL
Lembaga
Donasi
Tim Lembaga
Donasi
Publik Publik Publik
Relawan Lembaga
Donasi
WHY PEOPLE FOLLOW BRAND ON TWITTER
WHY PEOPLE FOLLOW BRAND ON TWITTER
WHY TWITTER USERS
UNFOLLOW
THANK YOU
Nukman Luthfie
CEO of JUALIO.com
Cara Aman dan Mudah Jual Beli via Media Sosial
twitter @nukman
Facebook @nukman
Blog: sudutpandang.com
PRESENTED BY
Cara Mudah Fundraising dan Berdonasi via Media Sosial
www.fitrana.org
Email: sinergi@fitrana.org
Twitter: @fitrana
Facebook: facebook.com/FitranaID

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Social media strategies for fundraising and donations