This document summarizes a presentation on designing for mobile and connected experiences. It discusses how brands must adapt to new liquid and interactive digital experiences. It introduces concepts like brand DNA that capture a brand's appearance, behaviors, and expected performance across different contexts. The presentation argues that future experiences will be driven by personal, situational, and technological factors like location, devices, networks, and operating systems. Brands must design experiences that can adapt based on these changing contexts.
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1. DESIGNING FOR A MOBILE
AND CONNECTED WORLD
Smart Device & Mobile User Experience Summit 2011
Daniel Harris, Service Design Lead
2. WE DESIGN BREAKTHROUGH DIGITAL
BRANDS, PRODUCTS AND SERVICES
No Boundaries: | Telco | Device | Financial Services | Media | OS | Portal | Retail | Startup |
20. CONTEXT WILL DRIVE FUTURE EXPERIENCES
Personal/Situational Technological
Who Device
(Laptop, Desktop,
are you Location Smartphone,
Where Who are Tablet…)
are with? (GPS, NFC…)
you?
you? (Generally)
Who are Personal
you now? Delivery Network
How much (Behavior)
(Contacts, Friends,
time have Technology Social Platform)
you got? (SMS, Mobile, Web,
What are Application…)
you trying
What to do?
What do Operating
did you
just do? you Access System
What Technology (iOS, Android,
need?
are you (2G, 3G, 4G, HSDPA,
Symbian…)
doing? Wifi….)
Filter
Agregate
Toggle on/off
Share/
Control Connect