Social Smarts for Small Screens
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How can design help enhance real world experiences? This talk by Sonia Koesterer, points out the impact technology is having on our daily lives, and how, as designers, we can enhance people's experiences with our products and services, by taking into consideration the contexts, devices, and activities that play in their lives. Originally presented at Midwest UX 2013 by @SoniaKoesterer
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Social Smarts for Small Screens
- 1. Social Smarts for Small Screens SON I A KOE STER E R sonia.koesterer@fjordnet.com
- 2. Social Smarts for Small Screens SON I A KOE STER E R sonia.koesterer@fjordnet.com
- 3. Our devices are a part of us Photo Courtesy of Tony Alter
- 4. “This is it. This is what matters.” © Apple, Designed by Apple in California campaign
- 5. The problem is... We are not in control
- 6. 1 Our devices are making us awkward 2 Our devices are over-sharing 3 Our devices are making us miss out
- 7. We are not in control... Our devices are making us awkward
- 8. We are at odds with social etiquette Photo Courtesy of Anil@ochackerz
- 9. We are addicted to instant content
- 10. “Absorbed device users oblivious to danger” SF GATE | SEPTEMBER 23, 2013
- 12. We create games to fix it
- 14. Blend in, don’t make people act weird
- 15. SOCIALLY AWKWARD INTERACTION FREQUENCY Blend in, don’t make people act weird
- 19. Devices will always redefine our social norms
- 20. We are not in control... Our devices are over-sharing
- 21. A story about a friend
- 23. We broadcast personal information everyday
- 26. Be context-aware and predict needs
- 31. Devices won’t get it right every time
- 32. We are not in control... Our devices are making us miss out
- 33. We are experiencing life through a filter © Michael Sohn AP
- 34. We are disrupting our flow
- 39. CONTENT FLOW
- 40. Turning off is the easy way out
- 41. 3 things you can take away
- 42. Encourage better social behaviors through the device Be appropriate to your user’s current context Enhance rather than distract from the primary activity
- 43. These 3 elements need to work together
- 50. This is an opportunity to create social, appropriate, interactions that enhance real world experiences.
- 52. Thank you Sonia Koesterer @FJO RD www.fjordnet.com