From shelves to mobile devices, structures change - Euroia09 - M. C. Lavazza
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From shelves to mobile devices, structures change - Euroia09 - M. C. Lavazza
- 3. Where the IDEA stems from?
- 4. TIME in everyday life is a key factor From shelves to mobile devices, structures change
- 5. The future in grocery retail: cross-channel integration
- 6. Integration of traditional retailing and e-tailing is an example of bridge-experience
- 7. What is a spime object?
- 8. Why grocery ?
- 10. the world percentage of egrocery consume is still very poor 37%
- 11. Click and mortar
- 12. The e-grocery situation
- 13. eGrocery is still a long way away
- 14. e-coop: an Italian case of study (1)
- 15. e-coop: an Italian case of study (2)
- 16. Tesco.com : an international best practice
- 17. 1 channel 3 steps n services
- 18. Customer services before purchase
- 19. The pod JOYA
- 20. Easy Grocery : a 3D experience
- 21. Customer services during the purchase
- 22. The pod Salvatempo by Coop
- 23. What are the RFID ?
- 24. NFC in other words: the future of customer services
- 25. Safeway : the case Collect & go
- 26. The future in a finger: the case Pay by touch
- 27. Customer services after purchase
- 28. The challenge of mobile services
- 29. Mobile : a special connector tool
- 30. physical > digital > rfid > mobile > digital > biometric > physical > digital > rfid > gps > mobile > digital > biometric > physical > digital > rfid > gps mobile > ….. Evolving processes
- 31. A digital ecosystem a combination of balance and coherence
- 32. Let’s change perspective !
- 33. Major issues tomorrow’s architects
- 34. “ When the going gets tough … … the tough get going!”
- 35. Maria Cristina Lavazza mc.lavazza @ gmail.com I hope you enjoy it… thanks!
Notes de l'éditeur
- GROCERY IS A PARTICULAR SHOPPING Because... But how communicate the grocery retailers?
- EGROCERY IS STILL A LONG WAY Technologists or not econsumers are few. And this is a pity because egrocery offers to customers and grocery retail groups big opportunities: it aggregates customers it shows peculiar market demands (the Chris Andersen Long tail) it allows a bidirectional dialogue, a conversation between customer and retail. Through online channel customers can be listened. But this happens in a perfect world, in the reality ecustomers must face several difficulties, like navigation findability product identification.
- MOBILE A SPIME OBJECT Mobile device seems to be the spime object able to connect all the parts of the consumer experience.