The document discusses several significant shifts impacting the future of work: gender (rise of feminine work values), geography (dynamic movement between workspaces), and technology (enabling collaboration but also distraction). It also mentions Generations Y's preferences for constant feedback, collaboration, and career progression. The presentation by Baroness Susan Greenfield discusses research on housing conditions impacting symptoms in Huntington's disease mice. It shows mice in enriched housing displayed fewer profound symptoms at an earlier age than those in standard housing.

1. Flamingo Big Ideas
Breakfast
The Future of Work
Flamingo Take-Out Summary
and Susan Greenfield Presentation
8th November 2010

2. Flamingo Take-Out Summary

3. 3
We are at centre of number of significant
working shifts
1. Gender
2. Geography
3. Technology
4. New Talent

4. 4
Gender: the post-heroic
workplace
Rise of feminine work values: coaching,
networking and flexibility

5. 5
Working geography: a
spectrum of ‘offices’
Dynamic movement between spaces to suit
needs of privacy, interaction or inspiration

6. 6
Technology: friend or foe?
Breeding a culture of distraction vs enabling
new heights of collaboration and creativity

7. 7
Windows Phone 7 Ad
http://www.youtube.com/watch?v=EHlN21ebeak

8. 8
New Talent: Gen Y
Constant feedback & validation, collaboration
and swift career progression

9. 9
Time to move on from work
dichotomies?
From work as oppositional form, to work as
integrated or fluid form

10. 10
Work speed
A need to address different tempos – and
work with unpredictable shifts
FAST SLOW…and…!

11. 11
Workplaces
Where I am? Not just a matter of ‘work’ or
‘home’

12. 12
Work identity
Multiple modes of being exist at once:
aspiration is to integrate, not ‘juggle’

13. 13
Brands: speaking to
producers or consumers?
As separation between producing and
consuming blurs, try speaking to the producer

14. Baroness Susan Greenfield’s
Presentation

18. van Dellen, Blakemore, Deacon, York & Hannan 2000, Nature

19. van Dellen, Blakemore, Deacon, York & Hannan 2000, Nature

20. van Dellen, Blakemore, Deacon, York & Hannan 2000, Nature

21. Standard
housing
Enriched housing
Percentage displaying
profound symptoms
Age (days)
Non-Huntington’s

22. Standard
housing
Enriched housing
Percentage displaying
profound symptoms
Age (days)
Non-Huntington’s

23. Standard
housing
Enriched housing
Percentage displaying
profound symptoms
Age (days)
Non-Huntington’s

24. Standard
housing
Enriched housing
Percentage displaying
profound symptoms
Age (days)
Non-Huntington’s

25. 25
Thank you
If you would like an informal chat
about what this means for your
brand...
Please call Annie Auerbach
or Adam Chmielowski at Flamingo
on
020 7348 4950