Jonathan Joyce (aka Jon Carnage) (Twitch) - Creating success on Twitch!
•Télécharger en tant que PPTX, PDF•
1 j'aime•382 vues
Ever wonder why some Games, Developers and Variety Broadcasters succeeded and others don’t? Twitch’s Jon “Carnage” Joyce will cover what it takes to build a thriving community. For half a decade Jon has been helping Developers, Brands and Variety Broadcasters find their own unique voice on Twitch. Join us as we cover what it takes to unlock your games full potential on Twitch!
Recommandé
Recommandé
Contenu connexe
Tendances
Similaire à Jonathan Joyce (aka Jon Carnage) (Twitch) - Creating success on Twitch!
Similaire à Jonathan Joyce (aka Jon Carnage) (Twitch) - Creating success on Twitch! (20)
Plus de DevGAMM Conference
Plus de DevGAMM Conference (20)
Dernier
Dernier (20)
Jonathan Joyce (aka Jon Carnage) (Twitch) - Creating success on Twitch!
- 3. WWW.TWITCH.TV • Twitch is more important and growing faster than traditional TV especially for brands interested in social gaming, social entertainment, and pop culture • Twitch is a living and breathing environment • The Twitch experience is heavily built around interaction, which creates loyal hardcore communitiesNearly 2 Million Broadcasters per Month 106 Minutes Spent Daily on Twitch per User 100+ Million Unique Viewers per Month Worldwide MEDIA COMMUNITIES DEVELOPERS EVENTS ESPORTS 101
- 5. WWW.TWITCH.TV I’ve been working in online digital broadcasting and traditional television media since 2000, including being an online producer at Destructoid for three years. Before I bled Purple I bled GREEN HELLO MOSCOW, I’m Jon Carnage
- 6. WWW.TWITCH.TV J U N E 1 - 1 6 , 2 0 1 6
- 7. WWW.TWITCH.TV BOTH CHANNELS Have broken 100 Million views and BILLIONS of minutes watched between them. Twitch.tv/DESTRUCTOID Twitch.tv/TWITCH
- 9. WWW.TWITCH.TV 718,083,668 46,779,260 T O T A L V I E W S 6/12 // 12,689,846 6/13 // 18,116,004 6/14 // 9,463,053 6/15 // 4,279,011 6/16 // 2,231,337 M I N U T E S W A T C H E D A V G M I N U T E S W A T C H E D P E R U N I Q U E : 7 7 . 2 9,301,006 T O T A L U N I Q U E S 23MM T W I T T E R I M P R E S S I O N S #E3onTwitch was the 3rd most used E3 hashtag with 13,500 tweets M A X C O N C U R R E N T U S E R S : 9 2 5 , 0 0 0 / / C H A T M E S S A G E S : 1 1 , 7 9 8 , 1 9 3 2,226 T W I T C H C O - S T R E A M E R S Twitch streamers were able to host the official Twitch E3 broadcast on their own channels for their own communities T O T A L V I E W S B Y D A Y J U N E 1 2 - 16, 2016
- 10. WWW.TWITCH.TV • Creating original content • Engaging with Twitch Broadcasters • * Hiring Twitch Talent to become fulltime • Ambassador's of their Studio/Game • Gathering feedback from Twitch to help guide development • Creating tournaments or competitions that bring more viewers and brand awareness PlayerUnknown’s: Battle Ground What are Devs on Twitch Doing Developers realize the audience reach and content potential on Twitch.
- 11. WWW.TWITCH.TV Last Year, I spoke about AAAJ U N E 1 - 1 6 , 2 0 1 6
- 12. WWW.TWITCH.TV THIS YEAR, THE INDIES WILL ROCK
- 13. WWW.TWITCH.TV • Joined Twitch to take advantage of an Interactive Audience • Created community driven programming with reveals • Twitch chat has helped Nate make the game more Twitchy. Nate has used chat to help him design levels, stage aspects and names of character items. • Nate is has been working on SongBringer for 3 years. SONGBRINGER Developer: Nathanael Weiss Nate has been streaming game and music development to his Twitch Channel.
- 15. WWW.TWITCH.TV • Built Twitch integration into their game Choice Chamber. • Twitch Broadcasters play ”helping” or “not helping” from their communities • Levels, Bosses and Items where all affected by live chat interaction via Twitch’s API. • Fans and community want a feeling and connection with the broadcasters they love and watch daily CHOICE CHAMBER Developer: Studio Bean Studio Bean gave the power to the Twitch chat. Creating one of the most unique experience’s with our API
- 17. WWW.TWITCH.TV • Built off his past success with H1Z1 perfecting his craft bulding games on Twitch • Started out as a modder now has one of the biggest games on Twitch • BattleGrounds recently held a massively successful charity. They understand the unification of multiple broadcaster channels seamlessly integrating into one channel for a bigger fan experience. AGAIN, Fans and community want a feeling and connection with what they love. PLAYERUNKOWN’S BattleGrounds Developer: Blue Hole Everything Brendan Greene has touched has been a SMASH HIT on Twitch
- 18. WWW.TWITCH.TV You are Part of the Twitch EcoSystem The Twitch audience isn’t a segmentation of communities, Twitch is where games have viewership overlap
- 19. WWW.TWITCH.TV Twitch Chat can be viewed as a single living eco system Or Twitch Chat can be viewed as a eco system with millions of individual's How does this affect your game?
- 20. WWW.TWITCH.TV
- 21. WWW.TWITCH.TV • Success requires that we step outside normal routines. • One Punch Club is a perfect example of ”Thinking outside the box” having the game get unlocked by Twitch chat beating the game. • Twitch will always have a healthy respect for our "mad inventors.” Remember Twitch Play’s Pokémon! • Don’t let your great ideas get lost because of the lack of courage. Or intimidated by someone's comment that, "You can't do that!" IN A WORLD OF MILLIONS HOW DOES A NEW DEV STAND OUT Success Means Being Different
- 22. WWW.TWITCH.TV Twitch has a home for Dev’s Programming This community is aimed at sharing the art and science of video game creation with Twitch. Streaming to GameDevelopment means that you're not only interested in making a game, but sharing the process with other people. That can mean programming, art, music, level design, playtesting, or any number of other things.
- 25. WWW.TWITCH.TV Twitch is Random #Awesomeness
- 28. WWW.TWITCH.TV Even more Random #Awesomeness
- 29. WWW.TWITCH.TV EVEN THO THIS GAME SUCKED
- 30. WWW.TWITCH.TV • Embrace the Twitch Community • Think about your Long-Term Strategy - • Network with other streamers and learn who is playing your game • Determine what content works for you. Every game & company has their own strategy • START NOW STOP THINKING ABOUT IT What should you start doing?
- 31. WWW.TWITCH.TV Jon “Carnage” Joyce Director, Strategic Partnerships: Twitch Stuidos. JonCarnage@Twitch.Tv