The second cycle of Flat6Labs Jeddah, which started on February 23rd, was a unique and exciting one as we welcomed 6 very exciting new startups to join our 4-month accelerator program. The startup businesses were exceptionally diverse with businesses that offer products and services in fields such as cultural programs, educational and recruitment platforms, recycling and advertising solutions, localized gaming platforms, and finally, cloud-based software solutions.

1. SPRING 2014
INVESTOR BRIEF
POWERED BYFOUNDED BY

2. FLAT6LABS JEDDAH
Flat6Labs Jeddah is the first Startup Accelerator founded by
Qotuf in Saudi Arabia. It fosters and invests in bright and
passionate Saudi entrepreneurs with cutting-edge ideas.
Every cycle, it funds and mentors a number of carefully
selected start-ups from Saudi Arabia, providing them with
seed-funding, strategic mentorship, office-space, a multitude
of perks, entrepreneurship-focused business training and
workshops, and supports its start-ups through a vast
network of entities, educational institutions, advisors,
coaches and investors.
SPRING 2014 CYCLE
The second cycle of Flat6Labs Jeddah, which started on
February 23rd, was a unique and exciting one as we
welcomed 6 very exciting new startups to join our 4-
month accelerator program. The startup businesses were
exceptionally diverse with businesses that offer products
and services in fields such as cultural programs,
educational and recruitment platforms, recycling and
advertising solutions, localized gaming platforms, and
finally, cloud-based software solutions.
Aya Games is a mobile, social gaming studio that serves
the Arab world with games tailored to the region’s
language and culture. DDC provides solutions that
educate the public about their environment and utilizes
recyclable waste from the source in order to simplify
waste collection and direct it to the right recycling
company. Ejadah Soft is on a mission to support Arab
economies by providing a world-class software service to
small and medium enterprises in all Arab countries. IRTH
offers cultural exchange programs, joining leisure and
knowledge-building, for the individual interested in
historically, architecturally, or artistically significant and
unique travel. Nujeed is the first Saudi online platform to
bridge the gap between local private companies and
employable Saudi talent through a matching service that
maximizes employee retention. SmartAble resolves the
stigmas surrounding educational counseling and
guidance within Saudi Arabia and the region by gamifying
the High School and College education and guidance
approach.
The companies this cycle cover a broad range of
industries and are spread among varied uses of
technology. It has been both invigorating and exciting to
see the start-ups build their products, enter the market,
gain customers, and pivot accordingly in order to scale. It
is this distinct spirit of start-ups, dreams, and flexibility
that makes us firmly believe in the bright future of
entrepreneurship and its contribution to the economic
progression of The Kingdom of Saudi Arabia.

3. Aya Games is a mobile/Social
gaming studio entirely focused on
serving the Arab world with games
tailored for the language and culture
of the region
Aya Games serves the huge Arabic
market through creating unique
culturally relevant content and also
localizing successful international
games and concepts. It will focus
on game genres that have language
and cultural content at their core so
that our games will deliver
meaningful local experiences to the
Arabic gamer. There is currently over
60 million smart phone users across
the Middle East, with smartphone
penetration in the region now higher
than any other market in the globe.
These consumers are looking for
unique Arabic content, yet the app
stores are still flooded with western,
English based apps. There is a huge
demand for Arabic mobile content
which is currently going unfulfilled.
Aya Games is building the
foundation to lead this industry,
ready to feed the unaddressed
Arabic market. We are the first
regional game company to adapt
popular mobile games, localizing
them to be culturally relevant for the
Middle East.
We are taking very successful
concepts from the International App
Store and adapting them to the
Arabic market where it make sense,
we are also taking the successful
games, localize and launch them in
Arabic
SPRING 2014 WWW.FLAT6LABSJEDDAH.COM
Salem Alanzi
CEO & Co-founder
Highly motivated professional with more than
13 years of experience in information
technology project management in banking
industry. Led implementation of major banking
information projects (with total over 150 million
SR Budget). in 2012, Launched SME.SA which
provide IT consulting services for SME in Saudi
Arabia. SME.SA now serve more than 150
SME Customer in Saudi Arabia and GCC.
SME.SA sales passed 1 million SAR in 2013.
Email Address
salem@AyaGames.Co
Mobile Number
+996500007659
TEAM
Sami Alsaif
Co-Founder and executive producer
AYA GAMES IS A MOBILE, SOCIAL GAMING STUDIO THAT
SERVES THE ARAB WORLD WITH GAMES TAILORED FOR THE
REGION'S LANGUAGE AND CULTURE.
WWW.AYAGAMES.CO

4. Dedicated Developed Company
(DDC) provides solutions that
e d u c a t e t h e p u b l i c a b o u t
recyclable material and their
environment. DDC showcases
how to utilize and recognize
recyclable waste from the source
in order to simplify waste collection
and direct it to the right recycling
company.
Glow-Box helps in segregating the
recyclable waste from the source
as it is part of the street furniture
thus will save energy from
segregation and cost for the
municipality. Glow-Box has unique
features that light at night from
display panels that works on solar
energy harvested from the
photovoltaic-cells placed on the
top of the unit. Glow-Box it is well
designed and manufactured from
the best materials that give it the
robustness need for such duty.
The units are made of Stainless
steel structure with timbered glass
p a n e l s f o r t h e d i s p l a y e d
messages. Glow-Box has three
flap doors on one side of it for the
waste and it designed to control
the waste been disposed. The
Glow-Box has a panel that can be
opened for collecting the waste
that has a specially designed key
to prevent any tampering.
The business will based in
supplying 300 units annually to
increase to 1200 units in 3 years
The revenue stream consists of
renting units to private sector in
the first year then to penetrate the
public market (Manucipilaty) on the
2nd year
The revenue of renting 300 units
per year = 4,860,000 S.R covering
our cost from the 1st year
The cost of 300 units is 2,931,000
SPRING 2014 WWW.FLAT6LABSJEDDAH.COM
Emad Bukhary
CEO & Co-founder
In 2001 Emad joined the School of the
built environment at the University of
King Abdulaziz in Jeddah Saudi Arabia
a n d g r a d u a t e d i n 2 0 0 6 m a j o r
architecture. In 2009 he had been
granted a scholarship to continue his
education and was awarded his MSc
degree in 2011 from The United
Kingdom.
Email Address
ebukhary@dedicatedev.com
TEAM
Mohammed Afandi
Co-Founder
Fawzi Sulaimani
Co-Founder
DEDICATED DEVELOPED COMPANY PROVIDES
SUSTAINABLE SOLUTIONS AND UTILIZING RECYCLABLE
WASTE.
WWW.DEDICATEDEV.COM
Mobile Number
+996556690111

5. Ejadah Soft is a company on a
mission to support Arab
economics by providing a world-
class software service to small
and medium enterprises in all
Arab countries.
Ejadah Soft aims to provide
solution rather than software, and
value rather than product, and
thus our solutions are backed by
an advanced technical and
business support service.
Ader is a cloud-based ERP
solution with easy to use Arabic
interface and includes: Finance,
s a l e s , p r o c u r e m e n t s ,
warehousing, and human
resources.
Ader connects businesses with
d y n a m i c c o m m u n i t y o f
accountants and professionals
who are ready and willing to help.
The Target Market includes Small
and medium enterprises and
entrepreneurs in Saudi Arabia
first and gulf and the rest of Arab
world after that. Startups and
Incubators.
We provide client oriented
solutions that comply with
international standards, while
focusing on clients requirements.
Experienced accountants and
business professionals online
c o m m u n i t y w i t h d i r e c t
connection to our users.
We provide Software as a
Service solutions at low rate
subscriptions for huge number of
users.
SPRING 2014 WWW.FLAT6LABSJEDDAH.COM
Abutalib Al-Jarrah
CEO & Co-founder
Abutaleb is the CEO and owner of
Takween soft for information technology.
In 2012 he established aluminum factory
in Jubail city, the Silver complex
Aluminium. He is the director of the
Public Relations and media in Jubail
DGC, leading internal showroom teams.
Email Address
abutalib@ejadahsoft.com
Mobile Number
+966544441244
TEAM
Najeeb Al-Majeedy
CTO and Co-founder
EJADAH SOFT IS A CLOUD-BASED SOFTWARE COMPANY
THAT FOCUSES ON ERP SOLUTIONS.
WWW.EJADAHSOFT.COM

6. IRTH has a dedicated team that
value the substance and essence
of the place.
A team that nurtures the passion
towards human cultures with a
specific focus on the Islamic
legacies.
This will enable us to work as a
guide for those who want to savor
a different taste of history, art and
architecture.
Our concern came from that the
world is losing more & more
precious heritage sites due to wars
and conflicts. Feeling responsible
towards what is left created such
passion to contribute to the matter
by designing interactive cultural
programs.
These programs are supervised by
specialties in fields of history , art ,
architecture and archaeology
IRTH offers cultural programs
designed to allow the participants
to travel through time guided by
specialists who help in revealing the
hidden jewels of the place.
S u c h p r o g r a m s g i v e t h e
opportunity to visualize familiar
settings in new eyes, assist to shift
into new paradigms and savor old
wisdom . A journey that will enrich
adding value of intellect, through
s i d e d i s c u s s i o n s , a l l o w i n g
knowledge sharing & transfer in a
very casual environment.
Creating themed programs in
cooperation with an academic end
Reaching out to the targeted
participants
C o o rd i n a t i n g b e t w e e n t h e
academic & the logistic ends to
build a program to suite the
participants
SPRING 2014 WWW.FLAT6LABSJEDDAH.COM
Manaf Almugait
CEO
Manaf holds a Bachelor Degree in
Applied Linguistics from King Saud
University , Riyadh. He was the Head of
English courses department in Alnahdah
Philanthropic organization Marketing &
Sales Almousim Travel. He Volunteered
in E-dialogue and has had Several
courses in languages & self development
Email Address
m.almugait@irth.com.sa
Mobile Number
+996564450512
TEAM
Marwah Almugait
Media consultant/ Art director
Mishael Almugait
Operational Manager
Sulaiman Basahel
IT
Mohammad Ayyad
Tour coordinator
IRTH OFFERS CULTURAL EXCHANGE PROGRAMS,
JOINING LEISURE AND KNOWLEDGE-BUILDING IN AN
ACADEMIC ENVIRONMENT.
IRTH.COM.SA

7. Nujeed is the first Saudi online
platform to bridge the gap between
local private companies and
employable Saudi talent. It offers a
m a t c h i n g s e r v i c e w h e r e b y
companies interact with job seekers
in order to evaluate, and ultimately
employ, top talent.
Nujeed generates a matching
environment between the two parties
based on the wish-list concept, thus
providing each side with the
opportunity to learn about and
assess the other before a formal
employment contract is issued.
Nujeed provides the ability to
favorite, select, test and even
monitor the development of
candidates without the expense of
on-the-job training or the risk of
attrition after a long recruitment
cycle.
Nujeed is a Saudi startup that
currently caters to the local market
with plans to grow regionally within
the Arab world and beyond.
Nujeed’s target market consists of
the large and medium companies
seeking to hire Saudi talent ranging
from fresh university graduates to
mid-career professionals. Currently
Nujeed targets five main sectors
including FMCG, Healthcare,
Banking, Oil & Gas and Retail.
Nujeed offers a platform that
matches your quest with the best fit
candidates in a virtual online
recruitment experience that provides
you with Saudi Talent; Easy to Hire
and Certain to keep.
Monthly and annual subscription
packages to hiring companies and
headhunters. We provide a basic
talent matching service included with
the subscription and other optional
upgrades and customized services
for additional fees
SPRING 2014 WWW.FLAT6LABSJEDDAH.COM
Zaher Ibrahim
CEO
10 years of national, regional and
international corporate experience in
Engineering, Marketing and Human
Resources fields which enabled him to
interact with many business functions
and gain a versatile experience.
Email Address
zaher@nujeed.com
Mobile Number
+966505344598
TEAM
Eman Janbi
Co-Founder
Asma Janbi
Co-Founder
NUJEED IS AN INTERACTIVE ONLINE PLATFORM THAT
MATCHES LOCAL PRIVATE COMPANIES WITH TOP,
EMPLOYABLE TALENT
WWW.NUJEED.COM

8. Smartable resolves the stigmas
surrounding educational counseling
and guidance within the country and
the region by gamifying the
approach of education and guidance
for High School and College
Students. SmartAble will help narrow
the gap between the education
outputs and the workforce skill
requirements through best utilization
of psychometric and aptitude
exams, international dictionary of
jobs (ISCO-08), a communication
platform to reach career counselors
regardless of the geographical
restrictions, and an engaging and
rewarding environment
SmartAble is an Ed-Tech-platform
designed to support the "guide
youth process" while exploring
options best fit their career path.
SmartAble encourages them to learn
from and exploring the available
virtual, tangible, and live resources
within the community. SmartAble
users will be utilizing an innovative
dashboard that applies the
gamification techniques within a
Saudi online counseling world that
g u a r a n t e e s e n g a g i n g a n d
entertaining approach of guidance to
our national young talent pool.
Our target market consists of:
1- Private/Public Colleges and High-
Schools students (Youths age
15-35).
2- Educational Institutions and
organizations (B2B).
3- Unemployed individuals (Batallah)
(B2C)
4- Companies HR Departments
(B2B)
5- Parents (B2C)
6- Any other Individuals who lack
focus, guidance and lost to decide
career path. (B2C)
Mohammed Aqeel
CEO & Co-founder
Mohammed Abdulwahab Aqeel, EdTech
Entrepreneur, B.S. in Computer Science & Info.
Tech., M.S. in Technological Entrepreneurship,
Northeastern University, School of Business
Administration, ISO9001:2008 Certified.
Worked for large corporates like Bin-Ladin and
Bugshan Groups in Saudi Arabia, I have around
five years experiences in High-Tech Startups,
Sales Engineering, and Quality Assurance
Management.
Email Address
mohm.aqeel@gmail.com
Mobile Number
+ 966580001223
TEAM
Saud Bawazeer
CTO
SMARTABLE
Youth Smart Guide
SMARTABLE IS A GAMIFIED ED-TECH PLATFORM THAT
EMPOWERS YOUTH TO POSITIVELY IMPACT THE
COUNTRY’S ECONOMY.
WWW.SMARTABLE.ME
SPRING 2014 WWW.FLAT6LABSJEDDAH.COM