62. Going viral
February 25th, 2015
Swiked
“Guys please help me - is
this dress white and gold
or blue and black? Me
and my friend can’t agree
and we’re freaking the
f**k out”
77. Going viral
six degrees. the science of a connected age
2008
5,28 hops
2011
4,74 hops
2016
3,57 hops
78. Going viral
six degrees. the science of a connected age
That moment when everybody claps in synchronicity
Information Cascade
79. Going viral
six degrees. the science of a connected age
Once commenced it becomes self-perpetuating.
Information Cascade
80. Going viral
six degrees. the science of a connected age
Do you need the Internet to create
an information cascade?
81. Going viral
six degrees. the science of a connected age
Do you need the Internet to create
an information cascade?
NO, but it can help.
82. Going viral
six degrees. the science of a connected age
Can you cause an information cascade,
(and if so how)?
1
83. Going viral
six degrees. the science of a connected age
Do networks have weak-points, if hit precisely,a
small shock would explode like an epidemic?
2
84. Going viral
six degrees. the science of a connected age
Yes!
It has to do with how humans make up their mind.
85. Going viral
six degrees. the science of a connected age
“Other people control (y)our mind”
You Other Other Other Other
87. or differently put
“Other people control our mind”
on average people buy 15% of the time, but when
someone next to you orders something your
chances of buying something rise to 20%
88. Going viral
six degrees. the science of a connected age
It’s all about exceeding the critical threshold
89. Going viral
six degrees. the science of a connected age
Exceeding the threshold depends on
• the virality of the message or behavior
• the number of infected neighbors
108. “In an effort to demonstrate the benefits of optical
image stabilization (…), we produced a video that
simulates what we will be able to deliver with OIS. (…)
We should have posted a disclaimer stating this was a
representation of OIS only. This was not shot with a
Lumia 920. At least, not yet. We apologize for the
confusion we created.”
Heidi Lemmetyinen
editor-in-chief of Conversation at Nokia Blog
115. online
marketing funnel
importance of influence
90%
of customers trust peer recommendations.
(nielsen, 2016)
33%
of customers trust ads.
(nielsen, 2016)
116. online
marketing funnel
importance of influence Reach
Relevance Resonance
An Influencer has the ability to change
behaviors or impact purchase decisions
in a given context.
117. online
marketing funnel
importance of influence Reach
Relevance Resonance
Influencer Marketing aims to harness the influence
of key individuals on the social web to meet
business goals by building
mutually beneficial relationships
118. online
marketing funnel
importance of influence Reach
Relevance Resonance81%
of marketeers says influencer marketing to be effective
(e-consultancy, 2016)
120. new
marketing funnel
importance of influence
Reach
Relevance
Resonance
Popularity
Proximity
Goodwill
Authority
Trust
Affinity
Frequency
Period
Amplitude
124. new
marketing funnel
importance of influence
Reach
Relevance
Resonance
Popularity
Proximity
Goodwill
Authority
Trust
Affinity
Frequency
Period
Amplitude
127. new
marketing funnel
importance of influence
Reach
Relevance
Resonance
Popularity
Proximity
Goodwill
Authority
Trust
Affinity
Frequency
Period
Amplitude
130. online
marketing funnel
importance of influence
GOAL:
Promote latest Adidas Woman Line
INFLUENCER CAMPAIGN:
6 female instagram stars playing
a game of tennis with legend Steffie Graph
WHEN:
During olympic games 2016