Digital Expert PART1 - When Digital Becomes Huma
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Digital Expert PART1 - When Digital Becomes Huma
- 1. Digital Marketing Building brands with digital in the core
- 3. Digital Marketing based on books from Steven Van Belleghem www.stevenvanbelleghem.com @stevenVBE
- 4. But let’s start, where we left of…
- 5. But let’s start, where we left of… Value Proposition check! …your
- 6. Value Proposition check! source: Strategyzer - Value Proposition Canvas Characteristics of a great VP …your
- 7. Digital Value Model source: Strategyzer - Value Proposition Canvas Building brands with digital in the core The digital value model helps you build your day-after-tomorrow value proposition tell the story of your value proposition Evaluate your ‘state-of-digital’ of your value proposition 1 2 3 45
- 8. ExtremeCustomerCentricity Technologyasafacilitator ContextChannels Data Intelligence Augmented User Interface Emotional Connection Operational Excellence + Company Date Version Tom Fleerackers - www.flatworldbusiness.wordpress.com flatworldbusiness@gmail.com DIGITALVALUEMODEL 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 Earned Media Owned Media Paid Media Shared Media Location Device Proflle Describe your value proposition
- 9. welcome to the new world
- 10. Phase 1 Phase 2 Phase 3 web 1.0 web 2.0 web 3.0 web 4.0
- 14. Time Attention Budget Talent Value Creation To morrow To day Day After Tomorrow current value future value Long-term value Dear to dream Driverless cars AI personal assistant No queuing Automatic ticket control
- 15. Time Attention Budget Talent Value Creation To morrow To day Day After Tomorrow current value future value Long-term value Dear to dream Driverless cars AI personal assistant No queuing Automatic ticket control Dream Flight VR Virtual queue for Python
- 16. welcome to the new world where tech shapes our way of living
- 17. where tech shapes our way of living welcome to the new world from healing people to preventing to becoming ill
- 18. welcome to the new world this vending machine will deny you a snack based on your medical record where tech shapes our way of living
- 19. welcome to the new world with a changed customer relation
- 20. welcome to the new world Hype Cycle Marketing
- 21. welcome to the new world with a changed customer relation on- demand services & products ultimate convenience the most personal experience awesome companies to buy from
- 22. welcome to the digital world
- 23. welcome to the digital world digital offline + digital online
- 24. where you only have one customer relationship
- 25. where you only have one customer relationship
- 26. where you only have one customer relationship
- 27. when offline and digital are not viewed as two seperated worlds, you create one customer relationship
- 28. welcome to the digital world combine old philosophies with new technologies
- 29. combine old philosophies with new technologies
- 30. combine old philosophies with new technologies
- 31. as a customer you only have one relationship with Apple, online and offline customer relationship
- 32. welcome to the digital world with a digital first customer relationship
- 33. welcome to the digital world with a digital first customer relationship but
- 35. when every relationship becomes digital digital becomes a commodity
- 36. 73% want real people to deal with
- 37. when something becomes scarce it becomes valuable
- 38. so people will become scarce but valuable
- 41. Die Fast Strong today, not enough tomorrow Digital Transformation HumanTransformation
- 42. Die Fast Fighter markets Strong today, not enough tomorrow When digital becomes human Digital Transformation HumanTransformation
- 43. customer relationship of the future
- 44. customer relationship of the future 1. create a digital first relationship with your customer
- 45. customer relationship of the future
- 46. customer relationship of the future Citizin M hotel has no reception
- 47. customer relationship of the future Citizin M hotel has small, connected and design rooms
- 48. customer relationship of the future 1. create a digital first relationship with your customer 2. rethink the human side of business
- 49. customer relationship of the future Citizin M hotel has the biggest bar and living room to meet people
- 51. 2013
- 52. 2017 Creative proces is all about experimenting over and over. One thing computers can do better and faster.
- 53. humans add value
- 55. no computer ever invented a better computer
- 56. computers personalize humans make it personal
- 60. customer relationship of the future the ultimate digital relationship
- 61. customer relationship of the future the ultimate digital relationship + the ultimate human relationship
- 62. customer relationship of the future the digital relationship adds automation + data operational excellence on- demand services & products ultimate convenien ce
- 63. customer relationship of the future the human relationship adds empathy + creativity + passion emotional connection the most personal experience awesome companies to buy from
- 64. customer relationship of the future the digital relationship adds the human relationship adds automation empathy + passion operational excellence emotional connection on- demand services & products ultimate convenien ce the most personal experience awesome companies to buy from
- 65. customer relationship of the future the digital relationship adds the human relationship adds automation + data empathy + creativity + passion operational excellence emotional connection on- demand services & products ultimate convenien ce the most personal experience awesome companies to buy from customer intimacy
- 66. she understood what I was talking about
- 67. she didn’t!