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Digital Marketing - Information Age
- 1. Digital messed up Marketing Understanding your customer in the digital era Tom Fleerackers www.flatworldbusiness.wordpress.com
- 3. Meanwhile … one online minute 2015 2016 2017
- 4. 2015 2016 2017 694 rides 1389 rides 3833 rides 204 mio 150 mio 156 mio 701m logins 854m logins 527m shared 6.944m viewed Meanwhile … one online minute
- 5. We are living in the (digital) information age!
- 6. 5MB - $120.000 64GB - $60 We are living in the (digital) information age!
- 7. We are living in the (digital) information age!
- 8. We are living in the (digital) information age!
- 9. We are living in the (digital) information age! “Between the birth of the world and 2003, there were 5 exabytes of information created. Now we create 5 exabytes every two days…”
- 10. We are living in the (digital) information age!
- 11. We are living in the (digital) information age!
- 12. 1 Byte = 1 grain of rice
- 13. 1 Byte = 1 grain of rice 1 Kilobyte = 1 bowl of rice
- 14. 1 Byte = 1 grain of rice 1 Kilobyte = 1 bowl of rice 1 Megabyte = 8 bags of rice
- 15. 1 Byte = 1 grain of rice 1 Kilobyte = 1 bowl of rice 1 Megabyte = 8 bags of rice 1 Gigabyte = 3 trucks of rice
- 16. 1 Byte = 1 grain of rice 1 Kilobyte = 1 bowl of rice 1 Megabyte = 8 bags of rice 1 Gigabyte = 3 trucks of rice 1 Terabyte = 2 container ships
- 17. 1 Byte = 1 grain of rice 1 Kilobyte = 1 bowl of rice 1 Megabyte = 8 bags of rice 1 Gigabyte = 3 trucks of rice 1 Terabyte = 2 container ships 1 Petabyte = covers Manhatten
- 18. 1 Byte = 1 grain of rice 1 Kilobyte = 1 bowl of rice 1 Megabyte = 8 bags of rice 1 Gigabyte = 3 trucks of rice 1 Terabyte = 2 container ships 1 Petabyte = covers Manhatten 1 Exabyte = covers west coast USA
- 19. 1 Byte = 1 grain of rice 1 Kilobyte = 1 bowl of rice 1 Megabyte = 8 bags of rice 1 Gigabyte = 3 trucks of rice 1 Terabyte = 2 container ships 1 Petabyte = covers Manhatten 1 Exabyte = covers west coast USA 1 Zetabyte = fills Pacific Ocean
- 20. 1 Byte = 1 grain of rice 1 Kilobyte = 1 bowl of rice 1 Megabyte = 8 bags of rice 1 Gigabyte = 3 trucks of rice 1 Terabyte = 2 container ships 1 Petabyte = covers Manhatten 1 Exabyte = covers west coast USA 1 Zetabyte = fills Pacific Ocean
- 21. 1 Byte = 1 grain of rice 1 Kilobyte = 1 bowl of rice 1 Megabyte = 8 bags of rice 1 Gigabyte = 3 trucks of rice 1 Terabyte = 2 container ships 1 Petabyte = covers Manhatten 1 Exabyte = covers west coast USA 1 Zetabyte = fills Pacific Ocean
- 22. 1 Byte = 1 grain of rice 1 Kilobyte = 1 bowl of rice 1 Megabyte = 8 bags of rice 1 Gigabyte = 3 trucks of rice 1 Terabyte = 2 container ships 1 Petabyte = covers Manhatten 1 Exabyte = covers west coast USA 1 Zetabyte = fills Pacific Ocean
- 23. 1 Byte = 1 grain of rice 1 Kilobyte = 1 bowl of rice 1 Megabyte = 8 bags of rice 1 Gigabyte = 3 trucks of rice 1 Terabyte = 2 container ships 1 Petabyte = covers Manhatten 1 Exabyte = covers west coast USA 1 Zetabyte = fills Pacific Ocean
- 24. Infobesitas
- 25. Infobesitas
- 27. How our brain works
- 28. Reflex brain How our brain works now all senses
- 29. Reflective brain Reflex brain How our brain works now all senses one thing at a time away from reality
- 30. Reflective brain Reflex brain Archivering brain How our brain works now all senses one thing at a time away from reality just doing nothing
- 31. Reflective brain Reflex brain Archivering brain How our brain works now all senses one thing at a time away from reality just doing nothing
- 32. How our brain works NO multitasking
- 35. How many times do you touch your mobile phone a day? 2617
- 36. Would you prefer your a WiFi-connection over sex? 21% would
- 37. We never look up anymore.
- 38. We never look up anymore.
- 39. We never look up anymore. uses the smartphones while multi-tasking with other media86% 17% 51% 52% 34% 43% 28% 16%
- 40. We never look up anymore. Long-term focus erodes with increased digital consumption, social media usage & tech savviness 12s 2000 2013 8s
- 41. We never look up anymore. Long-term focus erodes with increased digital consumption, social media usage & tech savviness 12s 2000 2013 8s9s 10s
- 47. Digital is a(n) (addictive) drug!
- 48. FoMo Fear of Missing out A pervasive apprehension that others might be having rewarding experiences from which one is absent
- 49. FoMo Fear of Missing out a desire to stay continually connected with what others are doing
- 50. FoMo Fear of Missing out a desire to stay continually connected with what others are doing 56%MyLife Study 2013
- 51. FoMo Fear of Missing out a desire to stay continually connected with what others are doing 1 you check your phone 24/7 2 you want to know everything 3 you postpone 4 you experience stress and have difficulties concentrating 5 you have sleeping problems
- 52. NoMo(phobia) the intense, irrational fear of being out of mobile phone contact 53%are anxious about their phone.
- 53. NoMo(phobia) the intense, irrational fear of being out of mobile phone contact 9%feels stressed when their phone is off.
- 54. Rosanna Cassidy, 25, Nottingham: “I can live my life instead of trying to shape it into one that looks good online”
- 55. Stina Sanders, model with 119 000 followers on Instagram: “If I do catch myself feeling low whilst …on social media then I tell myself to put down my phone, go for a run or .… I find this slight break helps to remind me that social media isn't real.”
- 57. “When was the last time you did you purposely spent a periode of time without accessing the internet because you thought you were using it to much?"
- 59. Why do people want to quit social media?
- 60. Why do people want to quit social media? Personal value
- 61. Why do people want to quit social media? Privacy concerns Personal value
- 63. Phonekerchief
- 65. What are the main reasons for people to stay connected?