2. Who are we?
• Development team behind
NUDE Skincare
• Combined 20+ years of
experience in creating and
launching natural personal
care ranges
• 2 brands owned and
developed in house
• Numerous consulting
projects helping others do
the same
3. Thinking of launching a range? The bad
news....
• Cosmetics is a very very competitive space
• Several large players that dominate the market and the distribution
channels with huge marketing budgets
4. The good news....
• It is possible to enter in the market as a small player with a low budget
• Customers and buyers love niche and new
• The large incumbents are seldom innovative and small niches aren't
attractive to them
• We win by
1. having a unique idea in a niche segment,
2. executing really well within budget
3. staying one step ahead of the competition
5. How lean development thinking applies
• Minimum viable product
• Get your idea to market as quickly as possible
• Be smart about where to save and where to splurge
• Refine with market feedback
• Know your market, if possible be your market
• Test test test, with real customers
• Evaluate and refine until it is perfect
• Only then, roll out to 3rd party distributors / large scale distribution
6. Getting your idea to market...fast and on
budget
• Plan as much on paper as possible before lab work begins
• Brand presentation
• Business plan
• Budgets for packaging and formulations
• Copy and lab brief for each product
• Development partner you can trust. Long term relationship
• World class project management
7. Where to save and where to splurge
Save Spend
Choose a unique brand and Get an expert to do outline
register your own trademarks searches in key markets
Use a freelance designer to do Get a brand specialist to do your
artwork brand identity
Use high performance ingredients
Spread ingredients over a number
at the right % so you can make
of products, focus on 2-3 max
strong claims
Use the same component shapes Don't skimp on look and feel of a
across multiple SKUs premium product
Do your own social media Get a small PR agency involved for
engagement a reasonable budget
8. How we can help
• Business planning
• Ingredients research and
selection
• Packaging sourcing and
realisation
• End to end new product
development
• Mentoring
Contact:
laura@goodventures.co.uk
www.goodventures.co.uk