SlideShare une entreprise Scribd logo
1  sur  5
Télécharger pour lire hors ligne
Product Discovery
Flávio Nazário
September/2019
The timeline of
Product Discovery • Timeline
@fnazario | #ProductDiscovery*sorted by year of 1st issue release
2003
The Four Steps to the Epiphany
Steve Blank
2008
Inspired
Marty Cagan
2011
The Lean Startup
Eric Ries
2005
What Customers Want
Anthony W. Ulwick
1 | 3
Product Discovery • Timeline
@fnazario | #ProductDiscovery
2013
Lean UX
Jeff Gothelf
2015
UX Strategy
Jaime Levy
2014
User Story Mapping
Jeff Patton
2015
Value Proposition Design
Alexander Osterwalder
2 | 3
2016
Jobs To Be Done
Stephen Wunker
*sorted by year of 1st issue release
Product Discovery • Timeline
@fnazario | #ProductDiscovery
2016
Design Sprint
Jake Knapp
2018
Measure What Matters
John Doerr
2018
Produto Ágil
Andressa Chiara
2018
UX For Lean Startups
Laura Klein
continue...
3 | 3
*sorted by year of 1st issue release
2016
Radical Focus
Christina Wodtke
Thanks for
watching
🤘😄⏱
@fnazario | flavionazario.com

Contenu connexe

Plus de Flavio Nazario

O Experimento do Jarro de Geléia
O Experimento do Jarro de GeléiaO Experimento do Jarro de Geléia
O Experimento do Jarro de GeléiaFlavio Nazario
 
User Research - basic concepts to consider
User Research - basic concepts to considerUser Research - basic concepts to consider
User Research - basic concepts to considerFlavio Nazario
 
[ILA'19] Hyphotheses & Experiments - enabling business-product dialogue
[ILA'19] Hyphotheses & Experiments - enabling business-product dialogue[ILA'19] Hyphotheses & Experiments - enabling business-product dialogue
[ILA'19] Hyphotheses & Experiments - enabling business-product dialogueFlavio Nazario
 
UX & Product Thinking - modulo fundamentos
UX & Product Thinking - modulo fundamentosUX & Product Thinking - modulo fundamentos
UX & Product Thinking - modulo fundamentosFlavio Nazario
 
[UXMP] Arquitetura de Informação - Desembaraçando Conceitos
[UXMP] Arquitetura de Informação - Desembaraçando Conceitos[UXMP] Arquitetura de Informação - Desembaraçando Conceitos
[UXMP] Arquitetura de Informação - Desembaraçando ConceitosFlavio Nazario
 
18 tools for Design Research
18 tools for Design Research18 tools for Design Research
18 tools for Design ResearchFlavio Nazario
 
[SGRio2019] Mais Hipóteses e Menos Certezas - viabilizando o diálogo entre ne...
[SGRio2019] Mais Hipóteses e Menos Certezas - viabilizando o diálogo entre ne...[SGRio2019] Mais Hipóteses e Menos Certezas - viabilizando o diálogo entre ne...
[SGRio2019] Mais Hipóteses e Menos Certezas - viabilizando o diálogo entre ne...Flavio Nazario
 
[Agile Trends 2019] UX Research & Dual Track
[Agile Trends 2019] UX Research & Dual Track[Agile Trends 2019] UX Research & Dual Track
[Agile Trends 2019] UX Research & Dual TrackFlavio Nazario
 
[Agile Brazil 2018] UX Research em time ágeis
[Agile Brazil 2018] UX Research em time ágeis[Agile Brazil 2018] UX Research em time ágeis
[Agile Brazil 2018] UX Research em time ágeisFlavio Nazario
 
[SGRio 2018] Decisões Ilógicas
[SGRio 2018] Decisões Ilógicas[SGRio 2018] Decisões Ilógicas
[SGRio 2018] Decisões IlógicasFlavio Nazario
 
[UXPA-SP] UX Strategy & Product Discovery
[UXPA-SP] UX Strategy & Product Discovery[UXPA-SP] UX Strategy & Product Discovery
[UXPA-SP] UX Strategy & Product DiscoveryFlavio Nazario
 
[WIA 2018] Arquitetura Informação - O elemento chave na construção de soluçõe...
[WIA 2018] Arquitetura Informação - O elemento chave na construção de soluçõe...[WIA 2018] Arquitetura Informação - O elemento chave na construção de soluçõe...
[WIA 2018] Arquitetura Informação - O elemento chave na construção de soluçõe...Flavio Nazario
 
[ISA'17] Diário de Uso Digital - Mapeando as impressões e avaliações dos usuá...
[ISA'17] Diário de Uso Digital - Mapeando as impressões e avaliações dos usuá...[ISA'17] Diário de Uso Digital - Mapeando as impressões e avaliações dos usuá...
[ISA'17] Diário de Uso Digital - Mapeando as impressões e avaliações dos usuá...Flavio Nazario
 
[TDC'17] Workshop - Product Discovery
[TDC'17] Workshop - Product Discovery[TDC'17] Workshop - Product Discovery
[TDC'17] Workshop - Product DiscoveryFlavio Nazario
 
[TDC'17] UX Combo: Técnicas rápidas de pesquisa
[TDC'17] UX Combo: Técnicas rápidas de pesquisa[TDC'17] UX Combo: Técnicas rápidas de pesquisa
[TDC'17] UX Combo: Técnicas rápidas de pesquisaFlavio Nazario
 
Discussing about information architecture for language learning: apps and str...
Discussing about information architecture for language learning: apps and str...Discussing about information architecture for language learning: apps and str...
Discussing about information architecture for language learning: apps and str...Flavio Nazario
 
[Agile Testers Conf. 2017] Teste de Usabilidade
[Agile Testers Conf. 2017] Teste de Usabilidade[Agile Testers Conf. 2017] Teste de Usabilidade
[Agile Testers Conf. 2017] Teste de UsabilidadeFlavio Nazario
 
[TDC'16] UX para Profissionais de Negócios
[TDC'16] UX para Profissionais de Negócios[TDC'16] UX para Profissionais de Negócios
[TDC'16] UX para Profissionais de NegóciosFlavio Nazario
 
Transmídia apres.final
Transmídia apres.finalTransmídia apres.final
Transmídia apres.finalFlavio Nazario
 
Transmídia apres.semestral
Transmídia apres.semestralTransmídia apres.semestral
Transmídia apres.semestralFlavio Nazario
 

Plus de Flavio Nazario (20)

O Experimento do Jarro de Geléia
O Experimento do Jarro de GeléiaO Experimento do Jarro de Geléia
O Experimento do Jarro de Geléia
 
User Research - basic concepts to consider
User Research - basic concepts to considerUser Research - basic concepts to consider
User Research - basic concepts to consider
 
[ILA'19] Hyphotheses & Experiments - enabling business-product dialogue
[ILA'19] Hyphotheses & Experiments - enabling business-product dialogue[ILA'19] Hyphotheses & Experiments - enabling business-product dialogue
[ILA'19] Hyphotheses & Experiments - enabling business-product dialogue
 
UX & Product Thinking - modulo fundamentos
UX & Product Thinking - modulo fundamentosUX & Product Thinking - modulo fundamentos
UX & Product Thinking - modulo fundamentos
 
[UXMP] Arquitetura de Informação - Desembaraçando Conceitos
[UXMP] Arquitetura de Informação - Desembaraçando Conceitos[UXMP] Arquitetura de Informação - Desembaraçando Conceitos
[UXMP] Arquitetura de Informação - Desembaraçando Conceitos
 
18 tools for Design Research
18 tools for Design Research18 tools for Design Research
18 tools for Design Research
 
[SGRio2019] Mais Hipóteses e Menos Certezas - viabilizando o diálogo entre ne...
[SGRio2019] Mais Hipóteses e Menos Certezas - viabilizando o diálogo entre ne...[SGRio2019] Mais Hipóteses e Menos Certezas - viabilizando o diálogo entre ne...
[SGRio2019] Mais Hipóteses e Menos Certezas - viabilizando o diálogo entre ne...
 
[Agile Trends 2019] UX Research & Dual Track
[Agile Trends 2019] UX Research & Dual Track[Agile Trends 2019] UX Research & Dual Track
[Agile Trends 2019] UX Research & Dual Track
 
[Agile Brazil 2018] UX Research em time ágeis
[Agile Brazil 2018] UX Research em time ágeis[Agile Brazil 2018] UX Research em time ágeis
[Agile Brazil 2018] UX Research em time ágeis
 
[SGRio 2018] Decisões Ilógicas
[SGRio 2018] Decisões Ilógicas[SGRio 2018] Decisões Ilógicas
[SGRio 2018] Decisões Ilógicas
 
[UXPA-SP] UX Strategy & Product Discovery
[UXPA-SP] UX Strategy & Product Discovery[UXPA-SP] UX Strategy & Product Discovery
[UXPA-SP] UX Strategy & Product Discovery
 
[WIA 2018] Arquitetura Informação - O elemento chave na construção de soluçõe...
[WIA 2018] Arquitetura Informação - O elemento chave na construção de soluçõe...[WIA 2018] Arquitetura Informação - O elemento chave na construção de soluçõe...
[WIA 2018] Arquitetura Informação - O elemento chave na construção de soluçõe...
 
[ISA'17] Diário de Uso Digital - Mapeando as impressões e avaliações dos usuá...
[ISA'17] Diário de Uso Digital - Mapeando as impressões e avaliações dos usuá...[ISA'17] Diário de Uso Digital - Mapeando as impressões e avaliações dos usuá...
[ISA'17] Diário de Uso Digital - Mapeando as impressões e avaliações dos usuá...
 
[TDC'17] Workshop - Product Discovery
[TDC'17] Workshop - Product Discovery[TDC'17] Workshop - Product Discovery
[TDC'17] Workshop - Product Discovery
 
[TDC'17] UX Combo: Técnicas rápidas de pesquisa
[TDC'17] UX Combo: Técnicas rápidas de pesquisa[TDC'17] UX Combo: Técnicas rápidas de pesquisa
[TDC'17] UX Combo: Técnicas rápidas de pesquisa
 
Discussing about information architecture for language learning: apps and str...
Discussing about information architecture for language learning: apps and str...Discussing about information architecture for language learning: apps and str...
Discussing about information architecture for language learning: apps and str...
 
[Agile Testers Conf. 2017] Teste de Usabilidade
[Agile Testers Conf. 2017] Teste de Usabilidade[Agile Testers Conf. 2017] Teste de Usabilidade
[Agile Testers Conf. 2017] Teste de Usabilidade
 
[TDC'16] UX para Profissionais de Negócios
[TDC'16] UX para Profissionais de Negócios[TDC'16] UX para Profissionais de Negócios
[TDC'16] UX para Profissionais de Negócios
 
Transmídia apres.final
Transmídia apres.finalTransmídia apres.final
Transmídia apres.final
 
Transmídia apres.semestral
Transmídia apres.semestralTransmídia apres.semestral
Transmídia apres.semestral
 

Dernier

Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...allensay1
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptxnandhinijagan9867
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture conceptP&CO
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noidadlhescort
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 

Dernier (20)

Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 

Product Discovery • Timeline

  • 2. Product Discovery • Timeline @fnazario | #ProductDiscovery*sorted by year of 1st issue release 2003 The Four Steps to the Epiphany Steve Blank 2008 Inspired Marty Cagan 2011 The Lean Startup Eric Ries 2005 What Customers Want Anthony W. Ulwick 1 | 3
  • 3. Product Discovery • Timeline @fnazario | #ProductDiscovery 2013 Lean UX Jeff Gothelf 2015 UX Strategy Jaime Levy 2014 User Story Mapping Jeff Patton 2015 Value Proposition Design Alexander Osterwalder 2 | 3 2016 Jobs To Be Done Stephen Wunker *sorted by year of 1st issue release
  • 4. Product Discovery • Timeline @fnazario | #ProductDiscovery 2016 Design Sprint Jake Knapp 2018 Measure What Matters John Doerr 2018 Produto Ágil Andressa Chiara 2018 UX For Lean Startups Laura Klein continue... 3 | 3 *sorted by year of 1st issue release 2016 Radical Focus Christina Wodtke