Sherie Masters

VP User Experience Strategy

Design

Sherie (Bauer) Masters is Vice President of User Experience Strategy. As a thought leader and early evangelist in the User Experience and Interaction Design fields, she has been creating meaningful and valued design strategies and concept directions that always hold a users’ desired experience at their core. Sherie’s background spans a variety of industries including avionics, consumer technology, medical and mobile. Prior to Lextant, Sherie spent over 20 years as design consultant and managing partner within her own firms and other leading creative consultancies.