This document discusses emerging trends in hotel marketing that properties need to be aware of to be ready for the future. It highlights the importance of [1] using stunning visual content, clear website architecture and optimizing speed; [2] optimizing the hotel's presence on Google through search and local visibility; [3] leveraging social media like Facebook and reviews; [4] analyzing current marketing efforts; and [5] developing a fully integrated 360 degree marketing strategy across channels rather than focusing on individual tactics. The key is having a cohesive brand identity and shareable content distributed across connected marketing channels.