Ecm brochure svm_jan12

1. Entitlement & Compliance Management
Strategic Assessment for Software Vendors
& Intelligent Device Manufacturers
Transforming the Way You Take Your Products to Market

2. the
software industry
is changing...
Flexera Software’s Entitlement & Compliance Management Strategic
Assessment is a collection of activities and best practices that empower
software vendors and their enterprise customers to get the most value from
their applications. For software vendors and manufacturers of intelligent
devices with embedded software, Entitlement & Compliance Management
Strategic Assessment covers everything from the building, licensing, and
pricing of the application to its installation, updating, software delivery
and renewal. Software vendors and intelligent device manufacturers use
Flexera Software’s technologies and processes to increase revenue while
reducing operational expenses.
Flexera Software’s Strategic Assessment is an accelerated, workshop-
centered engagement where Flexera Software experts work closely with
your business team to determine ways to increase your product revenue
without placing any additional burden on your development staff. We
have highly seasoned and skilled professionals with years of experience
designing, implementing, and optimizing solutions for the top software
companies and intelligent device manufacturers worldwide.
What Is the
Entitlement & Compliance
Management
Strategic Assessment?
RenewServiceDistributeSellMarket
Track
Manage
& Retire
Build
Software
Development
Management
Software
Inventory
Management
Entitlement & Compliance Management

3. Struggling in this Economy?
Every software vendor and intelligent device manufacturer face a number of serious and
complex challenges that threaten their profitability and leadership position in the market.
Some of the burning issues include:
• Are our software maintenance renewal rates too low?
• Do customers complain that they can’t buy products from us in a way that matches
business needs?
• Are we taking advantage of every up-sell and cross-sell opportunity?
• Are we getting overwhelmed trying to integrate corporate acquisitions into our
product line?
• Are mergers and acquisitions hurting our ability to hit revenue targets?
• Are our products reaching natural saturation points in the market?
• Are customers using our products more than they are entitled to?
• Are customers demanding our help with Sarbanes-Oxley?
• Do we need ways to fortress our products against startup competitors?
• Who is using our software and how are they using it?
• What can we do to increase shareholder value?
• How can we improve our software’s customer experience?
These business problems often require the involvement of multiple entities within your
organization to solve, and that can be extremely difficult, especially if you don’t have the
right expertise and understanding of industry best practices and available technologies.
Flexera Software’s Entitlement Compliance Management
Strategic Assessment
Flexera Software has extensive experience helping software vendors and intelligent
device manufacturers successfully overcome each of these challenges – and many more.
Our Entitlement Compliance Management Strategic Assessment provides a detailed
road map for solving your most difficult problems, enabling your company to increase
revenue and cut costs without placing any additional burden on internal resources.
C A S E S T U D I E S
Flexera Software helps producer
of enterprise GIS product alter
licensing models to maximize
revenue
Problem: A large producer of
a GIS mapping product was
facing enormous pressure to
alter their licensing models to
compete with new players in
the market.
Solution: Flexera Software
showed them how to cost-
effectively migrate to a time-
based licensing model that is
estimated to increase revenue by
50% in the next 2 years.
Flexera Software helps vendor
of CAD software cut software
distribution costs
Problem: A leading vendor
of CAD software didn’t know
how to reduce their exorbitant
order processing and CD-ROM
distribution costs.
Solution: Flexera Software
analyzed their processes and
provided a detailed plan for
cutting operational costs by
over 60%.

4. C A S E S T U D I E S
Flexera Software helps medical
hardware company significantly
increase software revenue
Problem: A manufacturer of
medical devices wanted a way
to derive more revenue from their
products embedded software.
Solution: Flexera Software
outlined a plan for implementing
licensing technology and specific
process changes that will enable
them to meet their revenue goals.
The company now estimates an
ROI of 700% in the next 3
years alone.
Flexera Software enables mobile
device manufacturer
to cut costs of distributing
software updates
Problem: A manufacturer
of handheld scanners had
enormous problems updating
the embedded software in
their devices.
Solution: Flexera Software
not only showed them a cost-
effective way to electronically
distribute software updates and
patches, we also helped them
devise a licensing model for their
software that will bring in millions
in additional revenue each year.
How the Entitlement Compliance Management Strategic
Assessment Works
Flexera Software experts have helped hundreds of the top software vendors and
intelligent device manufacturers around the world increase product revenue, reduce
operational costs and optimize customer satisfaction. During the Entitlement
Compliance Management Strategic Assessment, Flexera Software’s experts analyze the
way you license, price, package, install, update, monitor, and renew your products and
identify specific areas for improvement. We:
• Examine your licensing models to determine if they are generating
maximum revenue
• Identify ways to recapture revenue lost to piracy and unlicensed use
• Pinpoint ways to reduce operational costs through automating license
entitlement and fulfillment
• Analyze the reliability and customer-friendliness of your product’s installation
routines, updates and patch processes
• Outline ways to gather valuable business intelligence on your userbase
Flexera Software experts then produce a detailed assessment and summary clearly
outlining critical focus areas, anticipated benefits, and high-level recommendations
on how to correct inefficiencies and bring your processes and infrastructure inline
with best practices.
Who It Benefits within Your Organization
Because critical business problems often impact multiple entities within your
organization, Flexera Software’s Entitlement Compliance Management Strategic
Assessment impacts and benefits your key stakeholders.
Increase
Revenues
Compliance
Operational
Efficiency
Customer
Satisfaction
Marketing
Engineering
Sales
Contracts
Operations
Fulfillment
Support
Finance
Partners
Customers
Revenue
Model
Product
Design
Governance
Policies
Entitlement
Management
Systems
License Term
License Metrics
Product (Line) Strategy Structure
Segmented Compliance Approach
Standard Enforcement Technology
Prospect to Support
Processes Systems

5. The Two Phases of the Entitlement Compliance Management
Strategic Assessment
Each assessment module is composed of two primary phases – the Discovery
Workshop and the Executive Presentation – consisting of the following deliverables:
Each phase is preceded by key stakeholder interviews to establish business
requirements and issues.
Entitlement Compliance Management Strategic Assessment
Module Overview
Flexera Software offers 3 different assessment modules to help software vendors and
intelligent device manufacturers solve the burning business issues that threaten their
profitability and leadership position in the market.
“Flexera Software analyzed
our existing processes and
infrastructure and designed a
plan to streamline our license
entitlement management
processes. I am breathing a
lot easier now knowing we
are moving in the
right direction.”
Enterprise
Software Vendor
“Every time we had a new
product release, our customer
support costs would skyrocket
because our product was so
difficult for users to install.
Flexera Software delivered
a plan that not only makes
our installers easy to use, but
significantly cuts our update
distribution costs. ”
Financial Services
Software Vendor
Assessment
Module
Business
Requirements
Licensing Strategy
Operational Models
Back-Office
Integration
Software
Packaging
Infrastructure
Strategic
Topics
• Product structure
• Enforcement
• License distribution
• Renewals
• Governance
• License models
• Product/SKU
management
• Operations
• Customer experience
• Customer support
• Installation setup
authoring
• Software
distribution
• Update
management
• Software promotion
Operational
Topics
• Software
distribution
• Customer
experience
• Partners
• Renewals
• Order management
• Software distribution
• License generation
• License deployment
• License activation
• Renewals
• Software release
• Software
packaging
• Update distribution
• Customer
experience
Sample of
Tools Used
Discovery Workshop Executive Presentation
• Leading practice knowledge transfer
• Discovery of business objectives and
functional requirements
• Discovery of current state
• Key issues discussions
• Business case/ROI
• Gap analysis
• Recommendations
• Impact/costs

6. Copyright © 2012 Flexera Software LLC. All other brand and product names mentioned herein may be the trademarks and registered
trademarks of their respective owners. ECM_Brochure_SVM_Jan12
Flexera Software LLC
Schaumburg, IL 60173
USA
Schaumburg
(Global Headquarters),
Santa Clara:
+1 800-809-5659
United Kingdom
(EMEA Headquarters):
+44 870-871-1111
+44 870-873-6300
Japan
(APAC Headquarters):
+81 3-4360-8291
www.flexerasoftware.com
Next Steps
To learn more about how Flexera Software’s Entitlement Compliance
Management Strategic Assessment helps software publishers and hardware
manufacturers maximize revenue, visit www.flexerasoftware.com
About Flexera Software
Flexera Software is the leading provider of strategic solutions for Application Usage
Management; solutions delivering continuous compliance, optimized usage and
maximized value to application producers and their customers. Flexera Software
is trusted by more than 80,000 customers that depend on our comprehensive
solutions- from installation and licensing, entitlement and compliance management
to application readiness and enterprise license optimization - to strategically
manage application usage and achieve breakthrough results realized only through
the systems-level approach we provide. For more information, please go to:
www.flexerasoftware.com