23. Integrated Marketing Need to consider all aspects Events/Word of Mouth 1 Paid Advertising Online/Social Media 2 4 Earned Media – Public Relations 3
25. New Consumption Models MOBILE / AUTO WORK 3G Mobile Devices GPS Mobile Video WiFi Text Messaging Virtual Office WiFi Connected Anywhere RFID Blogging Office Wikis RSS OOH / RETAIL HOME Digital Billboards RFID WiFi/connectivityPersonalization Interactive Kiosks HDTV Blu-Ray DVR Gaming IPTV Virtual Worlds Social Software Online Video Podcasting User-Generated Content
26. These emerging behaviors pose a new challenge to today’s marketer. Marketers don’t understand channels where they have to talk and listen at the same time. Marketers idea of 2-way communication is an 800 number or a web address, then wait to take orders!
27. Why is it important? Source: McKinsey & Company
28. Why is it important? Audiences trust personal experience and word of mouth dramatically more than any type of media. Source: Nielsen Buzz Metrics
29. Why should you care? These are your consumers and this is where they are spending their time. You need to talk to them (and listen) where they are, not where you want them to be.
30. It’s how we are consuming media. Source: Ball State University Center for Media Design
32. Pediatric Home Service Traditional media: Print/trade ads for physician audience TV for consumer audience MPR for both audiences Online Tactics SEM/Google AdWords Online ads – same as TV spots Social media (blog, Facebook, Twitter, Flickr, YouTube) Website
