3. Objective of the study An attempt to foresee the demand-supply* dynamics of the modern retail market in India till 2012 Presumption – penetration of organized retail will be higher in regions with a higher proportion of middle and high income house holds *Organized retail space represents the supply side
8. Expected growth rate of the total retail market during 2009-12 is around 30% p.a.
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10. The economic slow down of 2008-09 has brought some important changes in rental in ORMs
11. Post Slowdown retail (organized) sectors is showing some significant trends :Focus on food and related products Attention on tier1 and tier 2 cities
14. Market Review Buyers have adopted new edge shopping Retail space & Multiplex under same roof Retail space Multiplex Amusement park Exclusive Malls for Designer- wear
27. However, the total potential supply in the peripheral region is anticipated to be completed by the end of 2012, only 22% of the supply is expected to enter the market.
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29. However, in Hyderabad, only the new malls which were launched in 2009 have a revenue sharing model.
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31. High rentals quoted by landlords in Banjara Hills and Jubilee Hills at the time of signing.
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35. Retailers are also liable to pay Common Area Maintenance (CAM) charges on a monthly basis for the common area used by all tenants (such as the lobby, elevators, restrooms or parking lots).
36. The least CAM charges are witnessed in Old CBD areas, whereas the highest are recorded in the peripheral micro marketIt is estimated that the Organized Retail Market will double from the existing Rs. 14 billion to Rs. 28 billion by 2012. However, during the same period, the Real Estate Retail Potential will increase to Rs. 58 billion. This mismatch, will lead to an oversupply situation of 3.41 mn.sq.ft. in 2012.
38. Market overview Conflicting nature of affluence, coupled with restrictive government policies. First mall in the city (Forum, Elgin Road) launched in 2003 and today it boasts of around 8 large format malls. Recession: Lack of interest shown by retailers, lack of funding across the board, rise in construction cost, lack of consumer demand and acute catchment problem. 'wait-and-watch’. Several malls presently being converted into office and residential spaces. 'Haute Street' on the Eastern Metropolitan Bypass turned into commercial space for office lease.
63. Rs. 416 (Rajarhat) to 782 for vanilla and Rs. 375 (Rajarhat) to 570 for anchor.
64. By 2012: RERP (83 Billions) > ORM (76 Billions) Medium Oversupply of 0.69 m. sq. feet. Growing confidence More occupants Recovery from ill-effects of over-supply.
85. Rental values in malls have appreciated around 9% during March 2009 – February 2010.
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88. Since Central suburbs is expected to experience the highest upcoming supply, it is likely to see a large amount of oversupply.
89. Western suburbs is likely to see a lot of residential growth followed by organized retail activities. The challenge would be to keep a balance between organized consumer market and upcoming space supply of organized retail.
90. During the period 2009-12, the ORM is expected to grow from Rs. 74 billion to Rs. 203 billion RERP would increase from Rs. 79 billion to Rs. 216 billion.