The 5th wave_social_media_onslaught

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Cover Terms and Conditions
LEGAL NOTICE
The Publisher has strived to be as accurate and complete as possible in the
creation of this report, notwithstanding the fact that he does not warrant or
represent at any time that the contents within are accurate due to the rapidly
changing nature of the Internet.
While all attempts have been made to verify information provided in this p
ublication, the Publisher assumes no responsibility for errors, omissions, or
contrary interpretation of the subject matter herein. Any perceived slights
of specific persons, people, or organizations are unintentional
In practical advice books, like anything else in life, there are no guarantees of
income made. Readers are cautioned to reply on their own judgment
about their individual circumstances to act accordingly.
This book is not intended for use as a source of legal, business, accounting o
r financial advice. All readers are advised to seek services of competent prof
essionals in legal, business, accounting and finance fields.
You are encouraged to print this book for easy reading.

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Table of Contents
Chapter 1:
Introduction To Networking
Chapter 2:
Social Media And Network Marketing
Chapter 3:
The Soft And Hard Skills For A Social Media Onslaught
Chapter 4:
Things You Need To Know About Preparation For Networking Marketing
Chapter 5:
A Checklist Of Ensuring Quality In Network Marketing
Chapter 6:
The Success Measure For Network Marketing
Chapter 7:
The Dos And Don’ts In Network Marketing
Chapter 8:
The Killer Marketing Strategies

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Chapter 1:
Introduction To Networking
Synopsis
Mentoring could help all entrepreneurs and marketers in developing the
required skills, finding markets and expanding networks. As an internet
marketer, you know that building a network is a very important aspect that
you should do to have a successful business online. Networking has 4 major
benefits that you will be granted if you will be able to achieve success in this
particular industry:
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Four Major Benefits of Networking:
1. This will help you in increasing the sales output of your business by
means of referrals.
2. It will also aid you in knowing the things that you should learn so
that you can handle and make your business grow successfully.
3. This will assist you in finding people who can be your new
customers.
4. It stimulates your creativity concerning the new approaches for your
company.
As you can see, networking is extremely helpful for an internet
marketer like you. This will provide help in strengthening and assisting
your business to achieve success. You are lucky to find this book. This
will serve as your guide in knowing everything that you have to face if
you are planning to enter the industry of internet marketing. Online
promotion is a broad subject so there are several things that this book
will tell you.
Have fun while gaining knowledge from this book. Read on!

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Chapter 2:
Social Media And Network Marketing
Synopsis
Social media has a crucial connection with network marketing. Social media
marketing uses the same techniques and strategies of the traditional way to
market a product or service. However, the execution of these two forms of
marketing is being done using different tools. The social network marketing
purpose is more on the establishment of a long-term relationship between
you and your prospective clients by means of non-commercial interactions.
So, instead of paying more attention to the sales output achieved, the goal of
it is to enable a belief or behavior change. To understand the role of social
media in your marketing process, you have to know the benefits that it can
provide to your business.
The Benefits of Social Network Marketing
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Increased Awareness about Your Brand and Offerings
The first benefit of social marketing is that more people will know your brand
and the products or services offered by your business. Based on statistics,
there are over 85% of internet marketers who said that their effort in social
networking increased the online visibility of their companies. With social
media marketing, more people will be aware about a particular product and
the name of the products you offer will be recalled by your potential
customers easily.
Increased Web Traffic Generated to Your Website
Increased web traffic is the next main benefit that you will get from using
social media in promoting your products or services. With social media, the
ranking of your website will get more chances to increase and it will have a
great effect on the online exposure of your business. As the posts featured in
the networking sites you use like Facebook, Twitter, Tumbler and many more
have a link that will lead the online users to your website. There are
possibilities that your website will get more visitors which means increased
traffic to your site.
Improved Search Engine Optimization
For each discussion about your company, its products or services
accompanied with the right web links, your website will gain a better ranking
in search engines for every search made using the keywords related to your
website, products or services. This means that there are lots of online users
who are viewing the content where your link is added. This may also
encourage them to visit your website if they clicked the provided link.

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Therefore, other internet marketers value social media marketing as an
important aspect of all Search Engine Optimization strategies.
The links will be assessed by the search engines to find out their connection
and relevance to your business website. The search engines focus on the back
linking process of the users who share the content involved.
Improved Customer Loyalty
The best approach to social media marketing will not only promote your
business but will also contribute to the development of loyalty of your
customers. As shared posts are personal, companies send persistent and
realistic message by using a valuable and useful content. Therefore, your
potential customers will depend on that and they will start to trust your
business.
Instead of selling, other internet marketers prefer to promote themselves as
a reliable resource or an expert. This will be done by providing help and
support with no commercial intentions. Once they are able to do this, the
products or services they want to advertise will be promoted when they
learned that it is the right time for them to do so. This way, you are sure that
the emails sent to your target customers will not be discarded or recognized
as spam messages.
Successful Launches of Products or Services
Social networks offer a more convenient platform where you can monitor the
applicable community for your products’ needs and wants. You can make a
product wish-list without the need to invest more and your product could be
developed with the supervision and participation of the community.

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Forging New Relationships
The time frame, quality and number of interactions affect the total
partnership inquiries you may get. The businesses which are participants of
B2B selling instead of B2C have more chances to get this benefit.
Reduced Marketing Expenditures
The advantages that internet marketers can get from properly using social
media websites are plenty and these are achieved when there is high ROI.
The online marketers look at it as the crucial initiative even if the efforts take
more time to give successful results. The main advantage here is that the
advantages percolate into the other aspects of internet marketing which will
result to tremendous ROI.
As you can see, social media plays a very important role in product or service
marketing. It makes a faster and deeper effect to your target clients while
maximizing the popularity of your company and the products or services it
offers.

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Chapter 3:
The soft and hard skills for a social media onslaught
Synopsis
Social media is a powerful tool that you can use as an internet marketer.
However, there are certain skills that you need to develop and possess so that
you will be more efficient in using this.
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The following are the skills required to be used in social media marketing:
The Required Skills in Social Media Marketing
 Proficiency in using the social media websites – Do you have any idea
about the things that you can do to increase the likes of your websites
on Facebook and how to gain more Twitter followers? To have a
successful internet marketing using the social media websites, you
should know first the ways on how you can grab the attention of
internet users who have accounts on any of the popular social media
websites like Facebook, Twitter and many more.
 Blogging – You have to know the proper way of using keywords and
promoting your blog as these are all included in the duties and
responsibilities of a marketer. You may begin writing your blogs by
featuring your unique strategies for marketing campaigns and trends
then you have to post them regularly.
 Be a good SEO user – As a marketer, you have to be aware about the
general details about SEO. You need to know how it works and the
relationship of it to marketing. Every search engine comes with an
algorithm that is specifically designed for arranging and organizing the
search engine results depending on the predominant links and
keywords. When your website is optimized well and it is aligned with
the algorithm, this will lead to better ranking of your website during
the search engine results. This way, more people will find your website.
 Online video use – You know that web video promises to grow faster
and it becomes more popular among the users. As of now, more
businesses use persuasive content-driven videos instead of
advertisements. This is to form a more significant means to interact

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with the consumers. You need to have an in-depth knowledge about
the proper way of using a video in product or service marketing.
 Knowing more about mobile marketing – As an internet marketer, you
have to understand the process of adding mobile to your marketing
strategies and campaigns.
When you have all of these skills used in social media marketing, you have
more chances to get the success that your business deserves to get. Find out
more about these aspects and trust yourself that success will be easier for
your business to achieve.

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Chapter 4:
Things You Need To Know About Preparation For Networking Marketing
Synopsis
Network marketing is the best and most important action you need if you
want to promote the products or services of your business online. To achieve
positive results, you need to exert more effort while doing everything needed.
You might be wondering about the things that you should do first when it
comes to network marketing.
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To begin with this, you need to make a board that will show your vision
pertaining to your goals when it comes to internet marketing using the
different social media websites. Also, you have to consider all those things
that you would like to achieve for your business. When you are trying to build
your network, you have to motivate your visitors and make them willing to
share more regarding themselves. When you get the details pertaining to
your visitors using the social media and other places where you can get these,
you will be able to start promoting your service or products in no time. As
you are aware about their needs and wants, you can increase your chances to
market the products they are likely to buy.
You should market your products or services if you have some knowledge
about them. Try to use the products you offer so that you will not become an
uninformed advertiser. When you are familiar with your products and you
love them, you will be able to convey their advantages to your potential
customers easily. Using the products would also help you in realizing their
idiosyncrasies. If you want to become a successful network marketer, you
should be willing to assist other people in achieving their own success. When
your efforts for network marketing are for helping other individuals using
your offerings, the amount of profits of your business will increase.
Network marketing or promotion tends to be a business and not a part-time
casual project. Give time and effort and be a professional because these are
extremely important to achieve business success. When promoting a
particular product, you have to learn everything about it. When enthusiasm
for the product is absent, it will be hard for you to inspire other people and
make them encouraged to try what you want to sell to them. It is a very
important aspect that you should consider when it comes to network

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marketing. Your enthusiasm and excitement should be displayed in all parts
of your marketing campaign.
You must also help other people and do not simply focus on promoting your
products or services to them. Give more time to understand the way on how
the niche you own will help a person instead of letting them know the good
things about your products or services. This strategy will make the customers
have a strong desire for your offerings.
When you are really determined to achieve success in network marketing,
you should always think about your goals and bear a strong determination to
achieve this. You should take this seriously and you must be the same when
you market a product or service owned by another person or business. If you
fail to think that network marketing is a great way to make and earn income,
you will never make profits from it.
When you take advantage of the online sources associated with network
marketing, you will get pieces of advice and suggestions about your business
which will help you a lot in dealing with the existing problems in your
business. You may find other people who often search for help while others
share the experiences and secrets they use in network marketing. To achieve
success, you need to help others and learn more from them. Marketing
forums help in developing business connections at the same time. Therefore,
it is necessary for a network marketer like you to have a strong and more
visible presence on the web.
When you want to experience more success as an outcome of your efforts for
network marketing, you need to learn more and look for the new things
associated to this industry. You should give time to read so that you can learn

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more about social media, network marketing, business strategies and many
more. You may find more information about webinars where famous and
successful internet marketing entrepreneurs are featured.
These are the things that you should know as a part of your preparation for
network marketing. These are just some of the aspects of this form of product
or service promotion. You have to know more about this, so you are still
required to read more even after you have started to work as a network
marketer.

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Chapter 5:
A Checklist Of Ensuring Quality In Network Marketing
Synopsis
Finding success in network marketing is easy if you can see that there are lots
of people who became popular in this particular industry. If you have a plan
to enter this industry and you want to make sure that success will be possible
for you to achieve, then you have to know that there are certain aspects that
must be accomplished so that you can achieve your success. The following
are the important elements that you should include in your checklist to make
sure that quality is always ensured.
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Checklist for Network Marketing
1. Promote yourself as the leader – You should start to promote and
brand yourself as the leader. Making other persons aware that you
are a leader would add value to other people’s lives and business.
You could achieve this by teaching other people the steps to success
and letting them follow your moves. You do it by providing more
details without expecting that you will get something in return.
2. The market – You have to learn the proper way to market your
products or services online properly. This step is really a difficult
one as other people prefer to do it. The main aim of your efforts for
the promotion of your products or services is to generate web traffic
to the website. There are lots of ways to do products or services
marketing on the web. These include the strategies like social media,
list building, content marketing and many more.
3. Build relationships – When your efforts on network marketing drive
web traffic to your website, you should get the contact information
of the persons who visited your website. Most people will provide
you their full name with their email addresses as an exchange of the
useful details they need. Your objective is to make a list of your
contacts with an aim to build strong relationships with them. You
could develop these by sending an email series to educate them.
Train all your customers about the steps they need to take so that
they will achieve success in network promotion. These people will
accept and trust you. Always remember that people tend to build a
relationship and communicate with those people they know and
they are not usually fond of business opportunities. On the other
hand, once they accept you and treat you as their leader or friend,

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they will become more responsive to your opportunity. In this
situation, you have to mention your business and that you are
involved with the business opportunity you want to share to them.
4. Provide easy to duplicate system – To achieve success in this form
of promotion, you have to make sure that the whole network you
built will be successful. If you found that your team is successful,
their success is considered as your success. The simplest means to
make sure that your team achieves success is to give a simple to
duplicate promotion system where anyone could plug into and
obtain some success as easily as possible. The success that you can
feel in the initial phases is crucial so that you can maintain good
people within your team. Obtaining success and earning sufficient
income using the opportunities offered by network marketing will
take more time before you can get these benefits. Most of the
distributors lose their determination and they tend to give up before
their goals start to happen.
5. Present your business opportunity – In this stage, your goal is to
bear determination to learn and know more about your opportunity
and wait for them to call you.
If you learned that you already have all of these, it means that the efforts you
exerted are helpful.

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Chapter 6:
The Success Measure For Network Marketing
Synopsis
Social network marketing success takes time to happen; and to achieve this,
you have to bear clear and measurable goals. The problem is that the
measurement for social media would be the rate where the medium evolves.
There are some new websites that appear continuously and they use well-
established social networking websites. As the new websites are visible, more
of their data will be available to product or service promoters.
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This massive volume of data will become a problem due to the fact that most
of these are fairly unimportant. The worst here is that the website appears
like something that provides unrealistic information. The most difficult
challenge for online marketers who use social media is that they need to
effectively sort the massive data available.
Usually, the social networking marketers are enticed to use the easy-to-track
tools to measure the level of success of their team. These include the number
of their followers, subscribers, blog posts, fans and many more. You are not
allowed to give more attention to any of these and other absurd metrics. Here
are the 9 metrics that will help you in measuring the level of success you
achieved.
9 Metrics to Measure Success in Network Marketing
 Conversation rate – There are several companies and brand names that
are proud of the number of their followers on social media websites
such as Twitter and Facebook. They tend to do it without providing a
specific and tailored measure that proves that they gained success.
Social media, compared to television, will provide you with real time
comments which will let you know if your followers are interested in
your activities. The simplest way of measuring the degree where the
post resonates with the target clients is to find out the total count of
replies and comments provided in each post. This is referred to as
conversion rate. Yours will be high if you really understand your
audience and your brand is well-defined. There is no way to manipulate
this success metric because this will force you to do what is right.
 Referring traffic – Your own website acts as the internet base where
your accounts on various social media websites direct web traffic as

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well as potential customers. In the same way as traditional marketing,
you will find a social network marketing mix and it should consider the
significance of the different satellite accounts such as LinkedIn, Google
Plus, Facebook and Twitter. Evaluating the web traffic flow that goes
to your own website coming from your own satellite accounts would
assist you in understanding what social media points will be the most
important ones.
 Total reach – Estimating your own total network has a very significant
role as it will assist you in determining whether you added value within
the social media world or not. At the most primary level, the bigger
reach would be important to lift the probable content spread.
 Amplification rate – The main benefit of the social media in promoting
the products or services of your business is the secondary network
aside from the network you own. The amplification rate you own would
be the rate where your followers will share the content you own with
their own websites. It basic when it comes to measuring the level of
success in the industry of network marketing. This will be helpful in
finding the exact number of the shares made on Google Plus and
Facebook and the number of shares will be used on the blog posts you
own and in the videos you have on YouTube.
 Rate of Applause – The rising standing ovation after a speech would be
a sign that your job is well done. You could get this and you could also
measure it to know how successful you are. The rate of conversion and
share would aid you in measuring the content quality. You may also
use the data from Google Analytics to justify the content’s quality.
When there is a new post on your website, you have to check the page
views count, the time and the overall pages to measure your level of

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success. When these measures go up, you can say that you are
progressing, the content’s quality is high and people visited your
website to get data.
 Conversion share – A person who made this over the initial year in the
marketing class is aware about the market share. The conversion share
seems to be the evolution of this meticulous concept. It estimates the
total count of the conversations regarding your brand. You have to
compare it with the conversations regarding your competitors. When
you see that there is a conversion rate loss, you have to solve the
problem.
 Sentiment – This is also a great tool that you can use to measure the
level of success you reached in network marketing. Social media
depends more on the sentiments of the audience. To measure the
sentiment accurately, you should do it manually. This is the labor
intensive process which includes the sorting process over the posts. It
also involves determining if the feedback obtained is negative or
positive. You should maintain an average positive score and the
progress of the positive sentiment must exceed the negative sentiment
progress.
 Economic value – Most businesses and trademarks use the social
media with an aim to generate sales, leads and profits. There is the
need to calculate the efforts you exerted if you aim to achieve your
goals. All past metrics have important roles but none of them would be
important in the same way as this metric. You can use this to convince
the executives of the company to pursue investing in the social media
promotion. You can begin by simply tracking the total count of the
conversions obtained by the online users who were directed to your

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website by the links provided in the blogs and social networks. The
conversion could be defined in several ways. On the other hand, you
have to track the total of the referred websites which became your new
clients. Likewise, the economic value over the social media does not
come from the sales only, but is also obtained from the cost savings
using the reduced call center use, improved customer relationship
implementation as well as simpler dispute resolution. All of these are
required to be calculated.
These are all the metrics that you can use to know whether you got something
from all your efforts and struggle to achieve success in network marketing or
not. Feel free to use any of these to know if you need to exert more or if you
are too far from your goals as a networking marketer.

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Chapter 7:
The Dos And Don’ts In Network Marketing
Synopsis
Aside from the details you have learned in the previous chapters, you are also
obliged to know the things you need to do and those which you must avoid
as a network marketer. By knowing these things, you will get more chances
to achieve success as you know what to do and what must be prevented.
Likewise, it will be easier to avoid mistakes that will lead you to nothing.
Here are the dos and don’ts in network marketing:
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Dos
 Make sure that you know the regulations as well as the legislations
applicable on internet marketing. You need to comply with them.
 Make a comprehensive research about the networks where you would
like to join. Find out and understand the persons who are members of
your target networks and the marketing messages that they accept.
 Develop the metrics that will let you track and evaluate the amount of
gains you get from your marketing campaigns.
Don’ts
 Make assumptions regarding the people or business of your targeted
networks. Marketing messages which are effective are the ones where
you should focus your attention more.
 Send your fellow internet users with spam messages. In online
networks, the quality should be more favorable instead of the quantity.
 Sell or pass on the personal details pertaining to the persons or
businesses from your target marketing network without asking their
permission.

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Chapter 8:
The Killer Marketing Strategies
Synopsis
The network marketing or social media is important when you have an online
business. Most business owners obtained good results by means of network
marketing. As the newspapers, television and radio advertising are still in-
demand, you will never find a good alternative for the natural growth which
the social network marketing could bring you.
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If you have a plan to launch your marketing campaign and you need
assistance in developing your techniques, you have to learn the best
strategies used in network marketing. These strategies are the following:
The Best Strategies Used in Network Marketing
 Content quality is the ultimate key to achieve success. You have to
share informative articles, original photos, polls and games. Some
updates must be something about the products and services you offer.
On the other hand, all things that you want to share should appear as
an advertisement. Provide content where your target customers are
interested in. This may include the blog articles as well as web pages
associated to the products or services you offer. You should avoid
sharing the links that are also involved in the competition.
 Update the social network accounts you have regularly. Refrain from
sharing too many information but you should try to share at least 4
updates every week. You could share additional shares when you notice
the most subscribers are fond of using the social media websites for
longer hours. When possible, you should posts the updates when the
subscribers are online.
 Look for the best means to encourage your subscribers to join the
campaign. Try to organize the contents and provide three products as
gifts to your customers who share their photos when they use your
products. It is the best way to get in touch with more audience as their
friends would have the access to the shared photos.
 If you are in need of more persons to subscribe, you may consider
incentive offerings. For example, you may offer an instant discount to
a subscriber or you can use the social media websites to disseminate

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the details pertaining to the discounts. There is no reason for you to
invest more in this campaign but the small incentives like free sample
and 50% savings would make a bigger difference in almost everything.
If you do not have enough resources to provide samples or discounts
to your customers, you may conduct a contest and ask them to connect
to you using the social media.
 Measure the success you are getting by keeping a track of the total
number of the customers who follow the links you shared on social
media websites. Also, make a separate record of the people who
redeemed the coupons you posted online. The conversion ratio has a
very important role in the total number of subscribers your website
has, though the total of the subscribers is important to generate higher
sales outputs. Quality is the main priority and the volume will become
a problem when you share the content that is extremely appreciated by
the audience.
 Make an online search to know more regarding social network
marketing and then participate in some social networks so that you can
familiarize yourself to various functions of these websites. Monitor the
results and find out the total time frame you need to spend on the social
network promotion campaign to know how interested your target
audience is.

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