This document discusses different types of photography including fashion, advertising, photojournalism, portrait, landscape, and macro photography. It provides examples and comparisons of images from different eras to show how each genre has evolved over time due to changes in technology and artistic styles. Famous photographers are also mentioned for each category.

1. PHOTOGRAPHY AND IT’S USES
There are six main types of photography in the
media
industry, fashion, advertising, photojournalism,
portrait, landscape and macro.

2. FASHION PHOTOGRAPHY
This type of photography has always been popular, it's designed to sell clothes
but in recent years it has turned in to an art form. It is mainly used for fashion
magazine or advertising, we can see it on a regular bases during our daily life.
There are three different ways to class an image in fashion photography:
• Literal representation – used for catalogs, displaying the item of clothing.
• Romanticized – where the image also tells a story as well as display the
item of clothing.
• Mockery – where the image has an abstract feeling to it.
These three images can display an item of clothing very differently, and attract
a different kind of buyer.

3. FASHION PHOTOGRAPHY
The images used in recent years have been heavily manipulated in
photoshop, which has had a massive impact on fashion photography, the models
now have perfect, flawless skin and will have a smooth shape. The images you get
now are either classed as mockery or romanticized, an example of these are two
Gucci adverts:
You can see here that there is In this advert you can see a
simple lighting, and the quality big difference, the lighting is a
of the image isn’t that great. lot darker, the quality is
Comparing this image to better, the colour’s are more
images produce now, you can vibrant, and the way the
see no editing and more literal models is posing is more
representation. You wouldn’t provocative as well. This
see a model this size in a image can be classed as
Gucci adverts anymore romanticized.
either, they would be a lot
thinner.
1970 2012

4. FASHION PHOTOGRAPHY
Famous Fashion Photographer’s
Nick Knight Lara Jade Cecil Beaton
Giovanni Gastel David Baily Richard Avedon

5. ADVERTISING PHOTOGRAPHY
Advertising always needs a visual representation of the product, this is because it can give
the buyer an image in their head which makes it easier for them to find and also this images
stays in their head so they think about it more.
Photography has help advertising for a very long time, but a lot has changed over time. At
the beginning the images were literally a photo of the object being advertised, now though
there is an artist view on it.
Before photography, an artist would of drawn an advert which would have been copied and
sent out to billboards, shops and magazines. Now though an image is taken and edited in
Photoshop, then posted on
buses, trains, billboards, buildings, magazines, websites, everywhere. We see a lot of adverts
in our daily life's, and this isn't about to change.
A good advert will:
-Stand out
-Make the audience want it
-Be unusual
-Makes the audience want to find out more.

6. ADVERTISING PHOTOGRAPHY
When taking a photo of a product in recent years, the product won’t be just a
straight on view of it show exactly what it is, it will be an abstract angle or
crazy colours and some times the product wont even feature in the advert.
Another main thing that has changed in recent years is the heavy manipulation
in photoshop.
Here you can see two adverts from Cadbury’s:
This image doesn’t
You can see here that
feature the product, just
this image has the focus
the gorilla. You can tell it
on the product itself.
has been edited by the
The boys happy face
perfected gorilla face.
makes the viewer
There are multiple images
believe it is the
unlike before where its
chocolate doing this.
just to single image. This
The advert is a single
advert is designed to be
image without
memorable, so it sticks in
manipulation.
1980’s 2007 your head

7. ADVERTISING PHOTOGRAPHY
Famous Advertising Company’s
AMV BBDO Saatchi&Saatchi
Bartle Bogle Hegartly

8. PHOTOJOURNALISM
“A picture is a thousand words” quote from Napoleon Bonaparte
Photojournalism is a type of photography that is can be seen as a form of art but
also a way of projecting a story to millions of readers. A photo can tell a story or
an event with hardly any words, these kind of photos are what the newspapers and
photo magazines (such as Life) rely on.
When a news story hits the headlines photojournalist will be on the case to get the
best photo, which will shock and connect with viewers on an emotional level.
They want to show the world what is happen in one shot.
With news stories constantly changing these photojournalist are constantly on the
move. But some of the greatest photojournalist focus on a particular event for a
while, such as Larry Burrow who focused on the Vietnam war, he produced some
of the greatest photo essay’s in life magazine. He went out to the war at least 9
times, on his final journey he was flying over the war and was shot down and sadly
died.

9. PHOTOJOURNALISM
Technology has changed a lot through the years, allowing colours and digital
images and fast internet allowing photographers to send an image to the
newsroom within seconds, this is much different from when film cameras
were used, it would of taken day’s, maybe even weeks for a photo to get to the
news room.
Here are two images showing the Vietnam War and the Afghanistan War:
You can’t really compare two photojournalism stories' as they are showing very different events, the main thing that has
changed is the technology of film and digital. So I thought I would compare these two as they are both showing war
but at different times. The Vietnam War was on of the most photographer wars of all time, there are many images
showing the cruelty and sadness that went on, this image is one of Larry Burrows, and is a very famous image. This
image on the right shows a solider nicknamed cowboy, a photo-essay was done on him in life magazine. Both these
image will have an effect on the view and explain a story, but the content is very different.

10. PHOTOJOURNALISM
Famous Photojournalists:
Henri Cartier Bresson Larry Burrow Kevin Carter
Carol Guzy Nick Ut William Klein

11. PORTRAIT PHOTOGRAPHY
Portrait photography is an image concentrating on a human or animal, like a
dog or monkey. The image will portray feeling and emotion from a person/s
facial expression. They can be formal studio shots to informal family outing
images.
Portrait photography was one of the first forms of photography back in 1839.
Since this time portraits have become very popular and widely used in
identification, portfolio’s and art. In the early 1900’s photo booths became
very popular as it was the first form of photography that was fairly cheap.
People would queue round the block to get one of these images of them and
their families.
In recent years portrait photography has been effected by photoshop, but this
isn’t to create a flawless skin, more to create a moodier feel and make the lines
in the face more distinct.

12. PORTRAIT PHOTOGRAPHY
Portrait images have to create a feeling or emotion that the viewer can
feel, weather this is with eye contact of the way they are position in the frame
ore even the way the lighting hits their skin. Here I am comparing two
images, the first ever portrait image and a portrait image by Eve Arnold:
This was the first ever image of human life, you can see the low quality of the camera and
printing here and compared to Eve Arnolds work how it has changed. Eve’s image you can
feel the wind on her face. It gives a cold feel to the image, but for some reason the veiw
feels happier due to Marilyn Monroe's expression on her face.

13. PORTRAIT PHOTOGRAPHY
Famous Portrait Photographer’s
Eve Arnold Yousef Karsh Annie Liebovitz
Mary Ellen Mark Irving Penn Steve McCurry

14. LANDSCAPE PHOTOGRAPHY
Landscape photography is simply taking a picture of a space, this can be a
countryside, urban city or indoor space (but mainly classed as an outdoor
space), usually strongly defined landforms. They contain no human
activity, and if they do then it is very little and not the main focus of the
image. The lighting is mainly only ambient lighting and not studio or flash
lighting.
Landscape was the first ever photograph ever made back in 1826, and since
has been widely changed. Many different landscapes have been photographed
and many different emotions and feelings can be convey through these
images.
They are normally wide shot images, as they can capture a lot more in them.
The most famous Landscape photographer to date is Ansel Adams, his images
capture the viewer and portrays beauty in a different way.

15. LANDSCAPE PHOTOGRAPHY
Much has changed since the first image produced, here I am comparing an
Ansel Adams image with a recent landscape photographer Luca Campigotto:
You can see here that Ansel Adams photograph on the right shows a countryside where as
Luca Campigotto photograph on the left shows an urban space. Also they are both in black
and white, this is because black and white gives off more feel and emotion in photo’s.

16. LANDSCAPE PHOTOGRAPHY
Famous Landscape Photographer’s:
Ansel Adams David Muench Galen Rowell
Luca Campigotto Nick Brandt Charlie Waite

17. MACRO PHOTOGRAPHY
Macro photography is an extreme close up of an object or insect. It typically is
nature, like plants, insects or bugs. It can make insects look like monsters, you can
hardly recognize most of the subjects in the images. You shouldn’t get confused with
nature, macro shots are specifically close up shots, unlike nature which can be a wide
shot, portrait or slight close up. The depth of field is very shallow as well. Macro
shots. There isn’t many famous macro photographers so here I have collected some
images and briefly explain what is going on:
Here you can see how close up can deceive what you think you are seeing. The
depth of field is shallow and detail is only in the parts that are in focus.