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COLLABORATIVE ENVIRONMENTS, NEW IDEAS and IPR MANAGEMENT: the  LEANING LAB  EXPERIENCE D. MAZZEI  LivingLab Camp Palermo, 1 st  of October 2009
 
The scenario ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The scenario ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The scenario ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Virtual Team Living Labs University Company Plant1 Plant2 Individual
Company B  employees Consulting Company Public Institutions Free  Lance 2 Free  Lance 1 ,[object Object],[object Object],[object Object],[object Object],Plant 1 Plant 2 = Human Resource Virtual Team Collaborative Environments
Wait for the UNEXPECTED 5 10 15 Need spotting Solution spotting Mental invention Random events Market research Trend following ! SERENDIPITY ! Goldenberg, J., Lehmann, D. and Mazursky, D., (2001), The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success, Management Science 47, n.1: 69-84.   Collaborative Environments
Diversity & Breakthrough Collaborative Environments Adapted from “Lee Fleming, Perfecting Cross-pollination. Harvard Business review September 2004”. High Low Low High Value of innovation BREAKTHROUGH AVERAGE INSIGNIFICANT Alignment of team members’ disciplines
[object Object],[object Object],[object Object],[object Object],[object Object],Collaborative Environments
[object Object],[object Object]
The Hidden Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The  Leaning Lab   experience DreamNet Innovation-Way Centro di ricerca interdipartimentale Enterprises: MotRol, MainAxis, … . Individual Researchers Tecknos R2D2 group
The  Leaning Lab   experience
Core Services ,[object Object],[object Object],[object Object],[object Object],gym equipment, camper, textile, robotics, biomedical, constructions, automotive, shipbuilding wiimote tracking,  3d images, non-newtonian fluids, smart materials, piezoelectric actuators OneIdeaxDay IPR tracking, FA techniques to support brainstorming sessions
New Ideas  Development ...
New Ideas  Development
New Ideas  Development “ Pizzu ri cascia i fusu” Arte Carretti Siciliani Ducato Bagheria, May 2008 ,[object Object],[object Object],[object Object],[object Object],CITY OF BAGHERIA
New Ideas  Development A good method is… winning   Ing. F. Failli: Special Jury Prize for number and quality of submitted ideas
Other Services  e-Tourism e-Mobility
Collaboration H Shorter development times Participants growth Multidisciplinarity h Different points of view Breakthrough ideas Meritocracy H Participants motivation Foster ideas exchange Why IPR is crucial?
Collaboration H Shorter development times Participants growth Multidisciplinarity h Different points of view Breakthrough ideas Meritocracy H Participants motivation Foster ideas exchange IPR Why IPR is crucial? People need to feel protected
A good IPR tracking system should be… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why IPR is crucial?
Collaborative  Problem  Solving Request: positioning  of large number of  glue pats ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to solve the IPR problem
Web engine Text Author Post n Surrogated  Text Indexer Parser Search Knowledge  Base Surrogated Text Author Post m RSS from  the forum Ranking  results Semantic rules and KB to disambiguate, synonyms,  add information
“ Clean dirtiness” ? A test case
 
IPR Tracking System Take a picture of your ideas!
The session From the forum to a RSS Disambiguation of terms with multiple meanings Parsing+Tagging+Measuring software applications
IPR tracking Users Statement of the problem Time Consolle Solution Time scale
IPR   tracking Relationships among contributions
Users’ statistics Relationships with previous contributions Intensity of the relationship Relationships with previous contributions Following contributions belonging to #14 IPR   tracking
IPR   tracking
[object Object],[object Object],[object Object],[object Object],[object Object],Key Issues
D. Mazzei R. Apreda G. Fantoni University of Pisa Via Bonanno Pisano 25b 56125 Pisa email: mazzei@di.unipi.it  [email_address] [email_address] http://www.leaninglab.org Contacts http://www.unipi.it

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Leaning Lab il Living Lab di Pisa

  • 1. COLLABORATIVE ENVIRONMENTS, NEW IDEAS and IPR MANAGEMENT: the LEANING LAB EXPERIENCE D. MAZZEI LivingLab Camp Palermo, 1 st of October 2009
  • 2.  
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Wait for the UNEXPECTED 5 10 15 Need spotting Solution spotting Mental invention Random events Market research Trend following ! SERENDIPITY ! Goldenberg, J., Lehmann, D. and Mazursky, D., (2001), The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success, Management Science 47, n.1: 69-84. Collaborative Environments
  • 8. Diversity & Breakthrough Collaborative Environments Adapted from “Lee Fleming, Perfecting Cross-pollination. Harvard Business review September 2004”. High Low Low High Value of innovation BREAKTHROUGH AVERAGE INSIGNIFICANT Alignment of team members’ disciplines
  • 9.
  • 10.
  • 11.
  • 12. The Leaning Lab experience DreamNet Innovation-Way Centro di ricerca interdipartimentale Enterprises: MotRol, MainAxis, … . Individual Researchers Tecknos R2D2 group
  • 13. The Leaning Lab experience
  • 14.
  • 15. New Ideas Development ...
  • 16. New Ideas Development
  • 17.
  • 18. New Ideas Development A good method is… winning Ing. F. Failli: Special Jury Prize for number and quality of submitted ideas
  • 19. Other Services e-Tourism e-Mobility
  • 20. Collaboration H Shorter development times Participants growth Multidisciplinarity h Different points of view Breakthrough ideas Meritocracy H Participants motivation Foster ideas exchange Why IPR is crucial?
  • 21. Collaboration H Shorter development times Participants growth Multidisciplinarity h Different points of view Breakthrough ideas Meritocracy H Participants motivation Foster ideas exchange IPR Why IPR is crucial? People need to feel protected
  • 22.
  • 23.
  • 24. How to solve the IPR problem
  • 25. Web engine Text Author Post n Surrogated Text Indexer Parser Search Knowledge Base Surrogated Text Author Post m RSS from the forum Ranking results Semantic rules and KB to disambiguate, synonyms, add information
  • 26. “ Clean dirtiness” ? A test case
  • 27.  
  • 28. IPR Tracking System Take a picture of your ideas!
  • 29. The session From the forum to a RSS Disambiguation of terms with multiple meanings Parsing+Tagging+Measuring software applications
  • 30. IPR tracking Users Statement of the problem Time Consolle Solution Time scale
  • 31. IPR tracking Relationships among contributions
  • 32. Users’ statistics Relationships with previous contributions Intensity of the relationship Relationships with previous contributions Following contributions belonging to #14 IPR tracking
  • 33. IPR tracking
  • 34.
  • 35. D. Mazzei R. Apreda G. Fantoni University of Pisa Via Bonanno Pisano 25b 56125 Pisa email: mazzei@di.unipi.it [email_address] [email_address] http://www.leaninglab.org Contacts http://www.unipi.it