3. z
Audience Research.
Who is the audience.
The usual audience for canon products are older more
professional adults who have experience with cameras
however for this advert my audience is 15-25 year olds
who have little experience with cameras. This is
because canon wants to expand there audience and
get new clients. They also want to create a relationship
with there younger audience so that when they are
older and more experienced they will come back to
canon and pick there products. Canon wants to also
help kids/ young adults start there journey and help
them overcome adversity and change in society. They
are also still targeting older kids and younger adults as
they believe it is never too late to start your journey.
They are targeting kids who are lacking creativeness
and they are trying to change this in society so kids
are off there phone more and start there journey.
4. z
Audience Research.
Survey Review.
All these questions were asked to my target audience (15-25
years old). These questions were asked so I could get a
better understanding of my audience. After looking at these
results its split 50/50 with people with and without a camera
so I might experiment with my advert to add in some sort of
camera to show the possibilities and amazing things you can
create with one. Also this shows that there is a problem with
my audience that needs fixing as canon is trying to promote
the use of cameras and only 50% is actually using one.
Once again this question was asked to my target audience
(15-25 years old). Looking at these results, I can see that
majority of my audience have a passion for cameras and
photography so this shows my audience will like my advert
and I just need to persuade them to actually use a camera
so I might add in a tag line into my advert to inspire them to
act on there passion and starting using a canon.
5. z
Audience Research.
Survey Review.
This question shows that majority of my audience have
never really used a camera for there own journey and only
either for work or never used one. This shows that they’ve
never been able to express there creativeness fully through
a camera. So in my advert ill try to be as creative as
possible and base the advert around my self to show the
audience how good it is to show your own journey.
I feel like this is one of the most important questions as
this is what ill end up basing my advert around as if my
audience can see me taking pictures and expressing my
creativity and emotions of something they enjoy then
hopefully it will inspire them to join in and start there
journey. Looking from the results ill do something of the
outdoors and nature.
