The document provides an overview of the First APLF Event in India called fMM&T India 2009. It discusses the Indian culture and tips for doing business in India. It also outlines the potential of the Indian market, particularly in the leather and footwear industries. The event featured 140 exhibitors from 20 countries and over 3,000 buyers. The document provides tips on how businesses can make themselves stand out at exhibitions and ways to improve return on investment.

1. fMM&T India 2009
The First APLF Event In India

2. Content
 Overview of the Indian Culture
 Tips of doing business In India
 Potential of Indian Market
 Leather & Footwear Industries In India
 fMM&T India-2009- An overview
 Make your Business Stand out

3. India Social Culture
 Official name – Republic of
India
 Population – 1, 065, 070, 607
 Languages – Eighteen principal
Languages; majority speaks Hindi;
Business language; English
 Currency – Indian Rupee
 Capital city – New Delhi
 GDP – Purchasing power parity
$3,022 trillion*
 GDP Per Capita – Purchasing
power parity $2,900*

4. Overview
 Country of both diversity
and continuity
 Blend of cultures, religions,
races and languages.
 Rich cultural heritage that
dates back at least 5,000
years.
 Hinduism and the
traditional caste system
 Fatalism
 Collectivism

5. Indian Business Culture
 Work Practice
Appreciate Punctuality but may not reciprocate
Advisable to make appointments one month in advance confirm
Business appointments ideally made between the hours 11am to 4pm
Decision process is slow, deadlines shouldn't be rush as impatience.
 Structure & Hierarchy
Decision are almost always lead by most senior person
senior colleagues & especially elders are obeyed respectfully
Final decision rest with highest ranking business executive
Always Maintain strong relationship with senior figures

6. Indian Business Culture Continues.
 Working Relationships
Senior management responsible to monitor, check & look after
Face & Self Esteem is Very Essential, Individual criticism in
business must be done carefully
Mostly relationship between an Indian boss & his employee
can be similar to that of close relatives.

7. Tips of Doing Business In India
“the Indian way!”
 Set realistic goals about expected returns
 Business with a local partner
 Consider listing on local stock exchange
 THINK GLOBAL, ACT LOCAL- Try to Indanise the
product before launching it in India.
 Never underestimate the power of family—and of
religion and astrology—in Indian business.

8. Tips of Doing Business In India
“the Indian way!”
 Avoid contractions. To the Indian ear, the way
Americans pronounce can’t sounds like can. To
avoid confusion, substitute cannot.
 Expect true culture shock and fuzzy thinking
 Don’t expect to start punctually at 9 a.m. or 10, or
even 11
 Expect and intend to spend time on developing
the relationship before you get to business
 Don’t assume “Yes” means “Yes

9. Potential Of Indian Market
 GDP reached $1.3 trillion (2008)
 GDP over $3 trillion when adjusted for purchasing
power parity
 GDP growth rate projected at over 6% for 2009
 World’s 12th largest economy in terms of GDP
 External trade over $ 465 billion in 2008
 Vibrant stock market with a listing of over 6000
companies
 Since 1990s, growth of middle class; poverty levels
have been reduction
 Two-way U.S.- India trade exceeded $30 billion in
2006, up from $10 billion in 1997

10. Indian Retail Industry
 Largest industry in India
 Contributing to over 10% of the
country's GDP.
 Expected to rise 25% yearly being
driven by strong income growth,
changing lifestyles, and favorable
demographic patterns.
 Expected that by 2016 modern retail
industry in India will be worth US$
175- 200 billion
 Retailing industry in India will
amount to US$ 21.5 billion by 2010
from the current size of US$ 7.5 billion
 Expected that by 2010, India may have
600 new shopping centers
 The organized retailing sector in India
is only 3% and is expected to rise to
25- 30% by the year 2010
 There are under construction at
present around 325 departmental
stores, 300 new malls, and 1500
supermarkets

11. Indian Leather & Footwear Industry
 The history of leather tanning in India
dates back to 3000 BC. Tanning in the
rural areas is done by indigenous
techniques, The most popular Indian
leather products include footwear and
hand bags.
 A special type of thickish shoes, called
mojadis is designed in Rajasthan. They
are decorated with silk, beads and metal
embroidery. Jaipur is famous for its
fancy and sophisticated footwear.
 West Bengal is famous for its handbags
in batik style with cracks, bold curves,
and traditional motifs.

12. Indian Leather & Footwear Industry
 Being very ornamental, Kashmiri
leather items are very popular
among buyers the world across.
 The red leather embroidered with
gold and silk is done in Madhya
Pradesh.
 In Hoshiarpur (Punjab), appliqué
work is made in colored leather
pieces.
 Leather with silvery finish or
metallic gold is done in Karnataka.

13. Major Production Centre's of Leather
and Footwear Products
 Northern Region: Kanpur and Agra, Jalandhar, New Delhi
and Noida
 Southern Region: Chennai,Ambur, Ranipet, Vaniyambadi,
Trichy, Dindigul, Hyderabad and
Bangalore
 Eastern Region: Kolkata
 Western Region: Mumbai and Ahmedabad

14. Region –Wise Export Performance

15. Indian Leather & Its Footwear Industry
 India is the world’s 4th largest economy by
GDP (in Purchasing Power Parity terms)
and is expected to rank 3rd by 2010.
 India ranks 1st, ahead of Russia, in terms of
emerging markets potential in retail and
deemed a Priority 1 market for
international retail.
 India is the largest livestock holding
country 21% large animals and 11% small
animals
 A source for 10% global leather
requirement
 Value Annual production over US$ 4
billion
 Annual export value over US$ 2 billion

16. Indian Leather & Footwear Industry
 Export growth CAGR 8.20% (2000-04)
 About 2.5 million workforce (30%
women)
 Promising technology inflow and
Foreign Direct Investment
 Top priority to occupational safety and
work environment
 India’s GDP grew at the rate of 9.4% in
2007(Current rate)
 With a population of 1.07 billion, India
has a large domestic market largely
untapped

17. fMM&T-Indian 2009- An Overview
Organized by APLF Ltd. (UBM & SIC)
In partnership with IFCOMA
Endorsed By -
Department Of Industrial Policy &
Promotion Ministry of
Commerce & Industry
Supported by:

18. fMM&T India 2009- Overview
 Spread Over 5400 sq meter area.
 140 Exhibitors from 20 countries.
 International Pavilion from Spain, Taiwan & China
EXHIBITOR BREAKUP
36%
64%
National International

19. fMM&T India 2009- Overview
 3249 buyers from more than 20 countries
VISITOR BREAK-UP
8%
12%
13% 55%
12%
MANUFACTURER
EXPORTER
IMPORTER
INDEPENDENT WHOLESALER/DISTRIBUTOR
AGENT

20. fMM&T-Indian 2009
“ From Evolution to Revolution”

23. How to make your business Stand Out
 Product- Offer a product which is unique
or even trendy, or extend a product and offer a
valuable service to make the product more
useful to the customer.
 Services - Same goes for a service. Many
times this can be the packaging of a service as a
product.
 Market Niche - Carve out an industry
or two and become the most dominant player
serving that industry. A really nice bonus to
this approach is you can usually raise your
prices dramatically when you specialize in this
manner.
 Offer - One can become known by an
offer one make. So, try to tailor-made an
attractive offer which can make you known
and can attract more clients.

24. How to Make your business Stand Out
 Message of Value - Many times
there are things that you do that don't get
communicated. Extra that you provide or
services you think should be included. Your
positioning might just rest in more effectively
communicating what you do.
 Guarantee - You can offer a guarantee
so strong that no one else in your industry
would dream of doing it.
 Customer Service - One of the
greatest ways to kick this off is to over deliver
on your first customer contact. Give them
something more than you promised, give
them a gift, give them a related service for
free.

25. How to make your business Stand Out
 Against the competition -Try to
create your category niche by looking for holes in
the offerings of your competitors. If everyone in
industry fails to address a certain problem, grab
on to solving that problem and use your
competition as the point of difference.
 Clues to uncovering your
difference - Look at your current clients.
What common elements exist among your best
clients? Interview your clients. See if they can tell
you why they chose to work with, why they stay,
why they refer? Study your competitors more
closely. What do they do that you could do better,
what don't they offer they you could, how do they
position themselves.
 Communicate the difference -
Once you find your chosen strategy or
combination of strategies to differentiate your
business, all of your advertising and promotion
should be centered around shouting about that
difference.

26. Benefits of Exhibition
 Create, maintain and enhance
brand awareness
 Elevate your profile in the
industry
 Generate new leads
 Foster relationships with
current clients and potential
partners
 Intellectually influence your
industry peers
 Launch new products and
services to a large but targeted
audience
 Targeted Marketing
 A captive Audience
 Relaxed Meeting Environment

27. Ways To get Better Return On Investment at
Exhibition
 Researching and looking into the history of an
exhibition helps in understanding the number of
visitors that are likely to attend.
 Planning in advance gives an upper hand against
potential competition, advisable to plan nine months in
advance as you may need to order exhibition
equipment beforehand and plan for any possible
changes
 Setting achievable goals is a great motivator and in
doing this it is possible to judge performance and
make changes to any plans for next time
 Being creative can be very advantageous as finding a
unique display that is customer friendly can give a
competitive edge
 Having eye catching literature holders can enhance a
company's exhibition ratings dramatically and boost
brand identity.

28. Ways To get Better Return On Investment at
Exhibition
 Try to get best possible Position at the
show. (i.e. where there is a lot of
traffic)
 Always go for open spaces as it
always attractive on a sub-conscious
level to the eye
 Avoiding clutter and creating a
comfortable spacious area is a positive
move
 Clever use of lighting and mirrors can
also have a positive impact
 Ensure that you brand name and logo
are clearly displayed
 Make sure that your stand provides
some type of memorable feature
 Provision of literature (i.e. through the
use of literature stands) and extras
such as the provision of free drinks

29. THANK YOU