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Social. Media. Sharing as Outbound Marketing.

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Signal Chicago 2012
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SOCIAL. MEDIA. Sharing as Outbound Marketing Jonathan Strauss #FMSignal Chicago awe.sm 2012-09-11
Jo n at h a n (@j s t raus s )
Jo n at h a n (@j s t raus s ) (@awesm) Track. Learn. Share.
Jo n at h a n (@j s t raus s ) (@awesm) Track. Learn. Share. $
Paid Media Owned Media Earned Media
Earned Media
Authenticity Amplification Lack of Control
Authenticity Amplification Lack of Control
Authenticity Amplification Lack of Control
Authenticity Amplification Lack of Control
Earned Media
Marketing drives value
Value can be measured
2,767 followers 19 Tweets 179 visits 230 PVs
2,767 followers 19 Tweets 179 visits 230 PVs 32,126 followers 30 Tweets 759 visits 910 PVs
2,767 followers 19 Tweets 179 visits 230 PVs 32,126 followers 30 Tweets 759 visits 910 PVs 1,482 followers 18,702 followers 2 Tweets 5 Tweets 10 visits 144 visits 10 PVs 162 PVs
2,767 followers 19 Tweets 179 visits 230 PVs 56 Tweets 178,027 followers 1,092 visits (0.6% CTR) 1,312 PVs (1.2 PVs/visit) 32,126 followers 30 Tweets 759 visits 910 PVs 1,482 followers 18,702 followers 2 Tweets 5 Tweets 10 visits 144 visits 10 PVs 162 PVs
How data creates value
Increase Traffic New Ad Products More Valuable Audiences
Increase Traffic New Ad Products More Valuable Audiences
Increase Traffic New Ad Products More Valuable Audiences
Increase Traffic New Ad Products More Valuable Audiences
Thanks jonathan@awe.sm @jstrauss Jonathan Strauss #FMSignal Chicago awe.sm 2012-09-11

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