CM Summit (May 15, 2012)

1. The Rise of the
Native Ad Unit
CM Summit 2012
Jack Krawczyk
@JackK
Head of Product Marketing
StumbleUpon
May 15, 2012

2. Media Consumption
Happiness
Engagement
Gone Zone

3. Television
Ad Opportunity
Happiness
Engagement
Gone Zone

4. Online Video
& Homepages
Happiness
Engagement
Ad Opportunity
Gone Zone

5. Social Media
Ad Opportunity
Happiness
Engagement
Gone Zone

6. Native Advertising
Original content that
enables a company to
connect with consumers
and advertise its brands

8. Distributing
content requires
multiple “units”

10. This is the
StumbleUpon
“ad unit”
It’s an URL

11. That creates this.

12. This is the
Facebook “ad unit”
It’s a post

13. And this.

14. This is the
Twitter “ad
unit”
It’s a tweet

15. Distributing
content requires
multiple “units”
that work together

16. email
Channels
Timeline
Follow
organic
Discover Share Amplify
paid

17. Source: Arby’s & Adapt.ly, April 2011

18. Thank You
Hit Me Up
jack@stumbleupon.com
@JackK