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The “Imagesphere”:
Pictures Emerge as the New New Thing
Bob Lisbonne
— CEO Luminate




                                       @luminate
@luminate
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@luminate
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@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
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@luminate
@luminate
Tracing the evolution
     of pictures...

                        @luminate
1. Taking pictures


                     @luminate
@luminate
@luminate
@luminate
@luminate
Now...
         @luminate
2 billion
picture-taking
 devices sold
   last year




  http://blog.1000memories.com/
  119-mobile-is-changing-the-way-
         we-share-our-lives         @luminate
@luminate
@luminate
@luminate
@luminate
@luminate
10% of all
photos (ever)
were taken in
the past 12
months



                http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox   @luminate
http://
 hyperallergic.com/
 48765/how-many-
photos-do-americans-
    take-a-year/


  @luminate
2. Sharing pictures


                      @luminate
@luminate
@luminate
@luminate
3. Interacting w/ pictures


                        @luminate
@luminate
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@luminate
@luminate
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@luminate
@luminate
@luminate
@luminate
Publishers
    &
Marketers...
               @luminate
What is my
image strategy?
                  @luminate
1. Audience acquisition




                   @luminate
“Each image share
   generates four
incremental visitors”

                        @luminate
2. User engagement


                     @luminate
“Users spend 6 sec’s
more time per image
when it’s interactive”

                         @luminate
3. Revenue
             @luminate
Creates new real estate
Creates incremental RPM


                           @luminate
@luminate
Ads native to images:
1. user-initiated
2. viewable
3. targeted

                           @luminate
Visual targeting




                   @luminate
@luminate
@luminate
@luminate
@luminate
@luminate
“Imagesphere”
|ˈimij-sfi(ə)r|
noun
1. The emerging mode of digital
communication employing prominent
use of images.
2. The aggregate online content
characterized by prominent use of
images.
                                    @luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
Summary:
1. Images as the new new thing
2. Potential of interactive images
       3. “Imagesphere”

                                 @luminate
@luminate

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Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)

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