Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)

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Signal Chicago 2012

CM Summit (May 14, 2012)

Business Technologie

The “Imagesphere”:
Pictures Emerge as the New New Thing
Bob Lisbonne
— CEO Luminate

@luminate

Tracing the evolution
of pictures...

@luminate

2 billion
picture-taking
devices sold
last year

http://blog.1000memories.com/
119-mobile-is-changing-the-way-
we-share-our-lives @luminate

10% of all
photos (ever)
were taken in
the past 12
months

http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox @luminate

http://
hyperallergic.com/
48765/how-many-
photos-do-americans-
take-a-year/

@luminate

“Each image share
generates four
incremental visitors”

@luminate

“Users spend 6 sec’s
more time per image
when it’s interactive”

@luminate

Creates new real estate
Creates incremental RPM

@luminate

Ads native to images:
1. user-initiated
2. viewable
3. targeted

@luminate

“Imagesphere”
|ˈimij-sfi(ə)r|
noun
1. The emerging mode of digital
communication employing prominent
use of images.
2. The aggregate online content
characterized by prominent use of
images.
@luminate

Summary:
1. Images as the new new thing
2. Potential of interactive images
3. “Imagesphere”

@luminate

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Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)

1. The “Imagesphere”: Pictures Emerge as the New New Thing Bob Lisbonne — CEO Luminate @luminate

10. @luminate

11. @luminate

12. @luminate

13. @luminate

14. @luminate

15. @luminate

16. @luminate

17. @luminate

18. @luminate

19. @luminate

20. @luminate

21. @luminate

22. @luminate

23. @luminate

24. Tracing the evolution of pictures... @luminate

25. 1. Taking pictures @luminate

26. @luminate

27. @luminate

28. @luminate

29. @luminate

30. Now... @luminate

31. 2 billion picture-taking devices sold last year http://blog.1000memories.com/ 119-mobile-is-changing-the-way- we-share-our-lives @luminate

32. @luminate

33. @luminate

34. @luminate

35. @luminate

36. @luminate

37. 10% of all photos (ever) were taken in the past 12 months http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox @luminate

38. http:// hyperallergic.com/ 48765/how-many- photos-do-americans- take-a-year/ @luminate

39. 2. Sharing pictures @luminate

40. @luminate

41. @luminate

42. @luminate

43. 3. Interacting w/ pictures @luminate

44. @luminate

45. @luminate

46. @luminate

47. @luminate

48. @luminate

49. @luminate

50. @luminate

51. @luminate

52. @luminate

53. @luminate

54. Publishers & Marketers... @luminate

55. What is my image strategy? @luminate

56. 1. Audience acquisition @luminate

57. “Each image share generates four incremental visitors” @luminate

58. 2. User engagement @luminate

59. “Users spend 6 sec’s more time per image when it’s interactive” @luminate

60. 3. Revenue @luminate

61. Creates new real estate Creates incremental RPM @luminate

62. @luminate

63. Ads native to images: 1. user-initiated 2. viewable 3. targeted @luminate

64. Visual targeting @luminate

65. @luminate

66. @luminate

67. @luminate

68. @luminate

69. @luminate

70. “Imagesphere” |ˈimij-sfi(ə)r| noun 1. The emerging mode of digital communication employing prominent use of images. 2. The aggregate online content characterized by prominent use of images. @luminate

71. @luminate

72. @luminate

73. @luminate

74. @luminate

75. @luminate

76. @luminate

77. @luminate

78. @luminate

79. @luminate

80. @luminate

81. Summary: 1. Images as the new new thing 2. Potential of interactive images 3. “Imagesphere” @luminate

82.

83. @luminate

Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)

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