Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)

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Signal Chicago 2012

CM Summit (May 14, 2012)

Business Technologie

The “Imagesphere”:
Pictures Emerge as the New New Thing
Bob Lisbonne
— CEO Luminate

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

Tracing the evolution
of pictures...

@luminate

1. Taking pictures

@luminate

@luminate

@luminate

@luminate

@luminate

Now...
@luminate

2 billion
picture-taking
devices sold
last year

http://blog.1000memories.com/
119-mobile-is-changing-the-way-
we-share-our-lives @luminate

@luminate

@luminate

@luminate

@luminate

@luminate

10% of all
photos (ever)
were taken in
the past 12
months

http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox @luminate

http://
hyperallergic.com/
48765/how-many-
photos-do-americans-
take-a-year/

@luminate

2. Sharing pictures

@luminate

@luminate

@luminate

@luminate

3. Interacting w/ pictures

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

Publishers
&
Marketers...
@luminate

What is my
image strategy?
@luminate

1. Audience acquisition

@luminate

“Each image share
generates four
incremental visitors”

@luminate

2. User engagement

@luminate

“Users spend 6 sec’s
more time per image
when it’s interactive”

@luminate

3. Revenue
@luminate

Creates new real estate
Creates incremental RPM

@luminate

@luminate

Ads native to images:
1. user-initiated
2. viewable
3. targeted

@luminate

Visual targeting

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

“Imagesphere”
|ˈimij-sfi(ə)r|
noun
1. The emerging mode of digital
communication employing prominent
use of images.
2. The aggregate online content
characterized by prominent use of
images.
@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

@luminate

Summary:
1. Images as the new new thing
2. Potential of interactive images
3. “Imagesphere”

@luminate

@luminate

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24. Tracing the evolution of pictures... @luminate

25. 1. Taking pictures @luminate

30. Now... @luminate

31. 2 billion picture-taking devices sold last year http://blog.1000memories.com/ 119-mobile-is-changing-the-way- we-share-our-lives @luminate

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38. http:// hyperallergic.com/ 48765/how-many- photos-do-americans- take-a-year/ @luminate

39. 2. Sharing pictures @luminate

43. 3. Interacting w/ pictures @luminate

54. Publishers & Marketers... @luminate

55. What is my image strategy? @luminate

56. 1. Audience acquisition @luminate

57. “Each image share generates four incremental visitors” @luminate

58. 2. User engagement @luminate

59. “Users spend 6 sec’s more time per image when it’s interactive” @luminate

60. 3. Revenue @luminate

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63. Ads native to images: 1. user-initiated 2. viewable 3. targeted @luminate

64. Visual targeting @luminate

70. “Imagesphere” |ˈimij-sfi(ə)r| noun 1. The emerging mode of digital communication employing prominent use of images. 2. The aggregate online content characterized by prominent use of images. @luminate

81. Summary: 1. Images as the new new thing 2. Potential of interactive images 3. “Imagesphere” @luminate

82.

Notes de l'éditeur