Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)

•Télécharger en tant que KEY, PDF•

30 j'aime•12,599 vues

Signal Chicago 2012

CM Summit (May 14, 2012)

Business Technologie

The “Imagesphere”:
Pictures Emerge as the New New Thing
Bob Lisbonne
— CEO Luminate

@luminate

Tracing the evolution
of pictures...

@luminate

2 billion
picture-taking
devices sold
last year

http://blog.1000memories.com/
119-mobile-is-changing-the-way-
we-share-our-lives @luminate

10% of all
photos (ever)
were taken in
the past 12
months

http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox @luminate

http://
hyperallergic.com/
48765/how-many-
photos-do-americans-
take-a-year/

@luminate

“Each image share
generates four
incremental visitors”

@luminate

“Users spend 6 sec’s
more time per image
when it’s interactive”

@luminate

Creates new real estate
Creates incremental RPM

@luminate

Ads native to images:
1. user-initiated
2. viewable
3. targeted

@luminate

“Imagesphere”
|ˈimij-sfi(ə)r|
noun
1. The emerging mode of digital
communication employing prominent
use of images.
2. The aggregate online content
characterized by prominent use of
images.
@luminate

Summary:
1. Images as the new new thing
2. Potential of interactive images
3. “Imagesphere”

@luminate

Contenu connexe

En vedette

Windows Phone: From Idea to Published Game in 75 minutesMicrosoft Developer Network (MSDN) - Belgium and Luxembourg

Deep dive into new ASP.NET MVC 4 Features Microsoft Developer Network (MSDN) - Belgium and Luxembourg

Devconf 2011 - PHP - How Yii framework is developedAlexander Makarov

HTML5 Quick StartMicrosoft Developer Network (MSDN) - Belgium and Luxembourg

Designing better user interfacesJohan Ronsse

Yii - Next level PHP Framework von Florian FackerMayflower GmbH

I'm Cloud Confused!Andy Harjanto

Travel Tips Learned from Japan! - #japan #traveltipsEmpowered Presentations

Pieces Of Me: My Visual ResumeMariehdb

En vedette (9)

Windows Phone: From Idea to Published Game in 75 minutes

Deep dive into new ASP.NET MVC 4 Features

Devconf 2011 - PHP - How Yii framework is developed

HTML5 Quick Start

Designing better user interfaces

Yii - Next level PHP Framework von Florian Facker

I'm Cloud Confused!

Travel Tips Learned from Japan! - #japan #traveltips

Pieces Of Me: My Visual Resume

Similaire à Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)

Images: More Than Meets the EyeFM Signal

Chris Ackermann, SMASH Summit NYC500 Startups

The visual web and what it means for youVisible

Story maps and personas an introMark Kilby

Increase Social Media Impact by Adding Custom Branded Imagesdlvr.it

Using social media to achieve organisational goals: implications for organisa...Hazel Hall

Cathy Ma - Audience development - Reeling in readers and advertisersWAN-IFRA

Toolkit GamersionLucie Bénévise

Technologies Usedbeatsbylex

Meme - A Whitepaper by RapidValue SolutionsRapidValue

Using images to inspire and engage onlineVisible

M&A.pptxamankumar127133

INSTRAGRAM | BUSINESS MODEL | COMMUNITY PROVIDERMdAyazQureshi

Using images to enhance your social media strategyPooky Knightsmith

When your website is a 'national embarrassment' the only way is upIWMW

The latest hubhopper deckGautam Raj Anand

Bringing Buzz to the World – building an Enterprise Social Network as a commu...Louise McGregor

Matt KnellSocial Fresh Conference

Social Fresh 2012: Fragmentation: The Future of Social Media NetworksMatthew Knell

Fragmentation: Social Media PlatformsSarah Strunk Suits

Similaire à Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate) (20)

Images: More Than Meets the Eye

Chris Ackermann, SMASH Summit NYC

The visual web and what it means for you

Story maps and personas an intro

Increase Social Media Impact by Adding Custom Branded Images

Using social media to achieve organisational goals: implications for organisa...

Cathy Ma - Audience development - Reeling in readers and advertisers

Toolkit Gamersion

Technologies Used

Meme - A Whitepaper by RapidValue Solutions

Using images to inspire and engage online

M&A.pptx

INSTRAGRAM | BUSINESS MODEL | COMMUNITY PROVIDER

Using images to enhance your social media strategy

When your website is a 'national embarrassment' the only way is up

The latest hubhopper deck

Bringing Buzz to the World – building an Enterprise Social Network as a commu...

Matt Knell

Social Fresh 2012: Fragmentation: The Future of Social Media Networks

Fragmentation: Social Media Platforms

Plus de Signal Chicago 2012

Aol Networks Global Cross Section Tech StackSignal Chicago 2012

How Consumers Use Mobile Today – FirstSignal Chicago 2012

Finding the Sweet Spot: A Case Study on the Display Advertising Revolution (S...Signal Chicago 2012

The Industry Partnerships (& Platforms) that Make Data Truly UsefulSignal Chicago 2012

Social. Media. Sharing as Outbound Marketing.Signal Chicago 2012

Sponsor Spotlight: Don’t Waste Your Time on Social MediaSignal Chicago 2012

Big Data + Social GraphSignal Chicago 2012

When “Likes” Aren’t Enough: L’Oreal's Evolution To Social Performance ManagementSignal Chicago 2012

TED Global; Going MobileSignal Chicago 2012

Taming the Data Deluge: How Advertisers and Publishers Can Win at the Big Dat...Signal Chicago 2012

The Value of Uncovering the Invisible WebSignal Chicago 2012

The Power of Vulnerability: Putting People before PerfectionSignal Chicago 2012

Adobe Social Case Study: Looking Beyond the Awkward Adolescence of Social, Jo...Signal Chicago 2012

Trends in Native Advertising, Michael Gutkowski, FMPSignal Chicago 2012

The Rise of Native Advertising, Speaker — Jack Krawczyk (StumbleUpon)Signal Chicago 2012

When in Rome: Why Native Monetization is the Undeniable Future, Signal Chicago 2012

Marketing in the Social Enterprise, Speaker — Ross Piper (Salesforce.com)Signal Chicago 2012

A Conversation with Alison Lewis, SVP Marketing for North America, The Coca-C...Signal Chicago 2012

Case Study: Smoked by Windows Phone, Speaker — David Webster (Microsoft)Signal Chicago 2012

Case Study, Speaker — Trevor Croop (The Wyndham Hotel Group)Signal Chicago 2012

Plus de Signal Chicago 2012 (20)

Aol Networks Global Cross Section Tech Stack

How Consumers Use Mobile Today – First

Finding the Sweet Spot: A Case Study on the Display Advertising Revolution (S...

The Industry Partnerships (& Platforms) that Make Data Truly Useful

Social. Media. Sharing as Outbound Marketing.

Sponsor Spotlight: Don’t Waste Your Time on Social Media

Big Data + Social Graph

When “Likes” Aren’t Enough: L’Oreal's Evolution To Social Performance Management

TED Global; Going Mobile

Taming the Data Deluge: How Advertisers and Publishers Can Win at the Big Dat...

The Value of Uncovering the Invisible Web

The Power of Vulnerability: Putting People before Perfection

Adobe Social Case Study: Looking Beyond the Awkward Adolescence of Social, Jo...

Trends in Native Advertising, Michael Gutkowski, FMP

The Rise of Native Advertising, Speaker — Jack Krawczyk (StumbleUpon)

When in Rome: Why Native Monetization is the Undeniable Future,

Marketing in the Social Enterprise, Speaker — Ross Piper (Salesforce.com)

A Conversation with Alison Lewis, SVP Marketing for North America, The Coca-C...

Case Study: Smoked by Windows Phone, Speaker — David Webster (Microsoft)

Case Study, Speaker — Trevor Croop (The Wyndham Hotel Group)

Dernier

Mondelez State of Snacking and Future Trends 2023Neil Kimberley

A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan

Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen

Progress Report - Oracle Database Analyst SummitHolger Mueller

9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 DelhiCall Girls in Delhi

Famous Olympic Siblings from the 21st Centuryrwgiffor

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE AbudhabiAbortion pills in Kuwait Cytotec pills in Kuwait

It will be International Nurses' Day on 12 MayNZSG

Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla

The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee

Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort

VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...Suhani Kapoor

Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9

Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823

HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins

Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen

Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné

Cracking the Cultural Competence Code.pptxWorkforce Group

Dernier (20)

Mondelez State of Snacking and Future Trends 2023

A DAY IN THE LIFE OF A SALESMAN / WOMAN

Ensure the security of your HCL environment by applying the Zero Trust princi...

Progress Report - Oracle Database Analyst Summit

9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi

Famous Olympic Siblings from the 21st Century

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi

It will be International Nurses' Day on 12 May

Regression analysis: Simple Linear Regression Multiple Linear Regression

The Coffee Bean & Tea Leaf(CBTL), Business strategy case study

Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876

VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...

Best VIP Call Girls Noida Sector 40 Call Me: 8448380779

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...

Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...

HONOR Veterans Event Keynote by Michael Hawkins

Boost the utilization of your HCL environment by reevaluating use cases and f...

Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set

Cracking the Cultural Competence Code.pptx

Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)

1. The “Imagesphere”: Pictures Emerge as the New New Thing Bob Lisbonne — CEO Luminate @luminate

10. @luminate

11. @luminate

12. @luminate

13. @luminate

14. @luminate

15. @luminate

16. @luminate

17. @luminate

18. @luminate

19. @luminate

20. @luminate

21. @luminate

22. @luminate

23. @luminate

24. Tracing the evolution of pictures... @luminate

25. 1. Taking pictures @luminate

26. @luminate

27. @luminate

28. @luminate

29. @luminate

30. Now... @luminate

31. 2 billion picture-taking devices sold last year http://blog.1000memories.com/ 119-mobile-is-changing-the-way- we-share-our-lives @luminate

32. @luminate

33. @luminate

34. @luminate

35. @luminate

36. @luminate

37. 10% of all photos (ever) were taken in the past 12 months http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox @luminate

38. http:// hyperallergic.com/ 48765/how-many- photos-do-americans- take-a-year/ @luminate

39. 2. Sharing pictures @luminate

40. @luminate

41. @luminate

42. @luminate

43. 3. Interacting w/ pictures @luminate

44. @luminate

45. @luminate

46. @luminate

47. @luminate

48. @luminate

49. @luminate

50. @luminate

51. @luminate

52. @luminate

53. @luminate

54. Publishers & Marketers... @luminate

55. What is my image strategy? @luminate

56. 1. Audience acquisition @luminate

57. “Each image share generates four incremental visitors” @luminate

58. 2. User engagement @luminate

59. “Users spend 6 sec’s more time per image when it’s interactive” @luminate

60. 3. Revenue @luminate

61. Creates new real estate Creates incremental RPM @luminate

62. @luminate

63. Ads native to images: 1. user-initiated 2. viewable 3. targeted @luminate

64. Visual targeting @luminate

65. @luminate

66. @luminate

67. @luminate

68. @luminate

69. @luminate

70. “Imagesphere” |ˈimij-sfi(ə)r| noun 1. The emerging mode of digital communication employing prominent use of images. 2. The aggregate online content characterized by prominent use of images. @luminate

71. @luminate

72. @luminate

73. @luminate

74. @luminate

75. @luminate

76. @luminate

77. @luminate

78. @luminate

79. @luminate

80. @luminate

81. Summary: 1. Images as the new new thing 2. Potential of interactive images 3. “Imagesphere” @luminate

82.

83. @luminate

Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)

Recommandé

Recommandé

Contenu connexe

En vedette

En vedette (9)

Similaire à Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)

Similaire à Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate) (20)

Plus de Signal Chicago 2012

Plus de Signal Chicago 2012 (20)

Dernier

Dernier (20)

Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)

Notes de l'éditeur