7. Our commitment
Increase Total Commit to Open
Addressable Market Source
Combine the Best of Lower Entry Barriers
Mobile & Web for Developers
8. Global value potential of app
stores
* Mobile App, Total Retail Revenue ($m) Split by Onstore/Offstore 2008 - 2014
* Juniper Research
9. Distribution potential of app
stores in Australia
Million Download - App Store
250.0
200.0
150.0
Growth
100.0
50.0
0.0
2008 2009
2010 2011
2012 2013
Year 2014
* Projections by Juniper Research
10. The Ovi Store
• Applications, games, web
apps, videos, podcasts,
ringtones, themes and more!
• Delivers personally relevant
content to each consumer
• Lets content providers
monetize assets by reaching
hundreds of millions of local
or global users
11. Content for everyone
• Easiest way to find great
content for Nokia devices
• With thousands of content
items per device, it offers
something for everyone
• Global distribution offers
developers and publishers
real opportunities
12. Expanding cooperation & choice
Singapore:
60 operators already offer mobile
Russia: billing as a choice of payment
Australia:
Spain:
Ireland:
Italy:
Germany:
UK:
13. Stats as of Feb 5,
2010
Ovi Store: content for everyone
ACTIVITY
• Over 1 million downloads a day
• New users are up 100% in January
• Users from more than 180 countries
• Downloads are up 100% in January 5800 N97
XpressMusic
• On average, each user has downloaded almost (12)
items from Store since the launch
MARKETS
• Language support has increased to (30) languages
• 60 operators in 18 countries support integrated mobile billing
with Ovi Store
• Accessible from more than 100 different Nokia Devices
• Developers from 80 countries are distributing content 5530 E63
XpressMusic
DEVICES
• Ovi Store Beta release available for Nokia N900
• Shipping with Store embedded on most new compatible
devices
• High consumer activity around touch devices (in almost all
of the top 10 Ovi Store countries, 5800 XpressMusic is the #1
N85
13
device for Store activity) E7
1
14. Ovi Store: evolution on all fronts
• Hundreds of enhancements
since store launch
• Consumer experience
• Content re-download
• Search enhancements
• Improved category sorting
and content discovery
• Publishers
• Reduced export times
• Enhanced UX and
overall workflow
17. Ovi Publish
The easiest way for developers to distribute their apps to
millions of Nokia users worldwide
Global distribution
• You pick which countries.
Self-service publishing
• 24/7 access at publish.ovi.com
• Upload apps, specify metadata, distribution &
•price points
• Access to real-time reporting
Favorable revenue opportunities
• Credit card (in all applicable markets)
• Mobile billing in 18 countries across more than 60
Operators
• Content providers get 70%* of customer price
18. Ovi Publish online banner
generator
Self-serve app promotion tool http://promotions.ovi.com/toolkit/ to
easily design your own personalized “Available on Ovi” banners
Link from
publish.ovi.com Choose language
19. Enter application details, choose a device
image and a banner “call to action” Cut and paste banner code to your
blog or web site
Upload your
application logo
Choose a color
Generate banners
20. Calling all innovators…
Life Improvement
Eco/Being Green Entertainment Productivity Venture Challenge
Challenge developers Submit apps that rock Development of Create applications Business submits “big
to help save the planet and shows off cool applications that that positively effect idea” / business plan
with innovative eco- multimedia features make life easier and the daily lives of that generates profit
friendly applications. on the latest Nokia help us be more those living in for good. NGP
devices. efficient. developing markets. assesses for angel
funding.
Subcategories: Subcategories: Subcategories:
music, games, utilities, bus apps, education, agriculture, your $1 Million
multimedia personal finance health idea
www.callingallinnovators.com
21. Optus challenge for Australian
developers
Consumer Business
Challenge developers Challenge developers
to build locally relevant to build locally
consumer and relevant business
entertainment and productivity extra A$5,000
applications for applications for award
Australia Australia
www.callingallinnovators.com
22. It all comes to life!
Acceleration Package
• Learn about WRT & Qt development and
publishing to Ovi
• Plan your next innovative application in Web
Run-Time (WRT) or Qt
• Tell us about your idea by 31 March 2010 and
get a free 1-year acceleration package
worth more than €300 for approved projects
Email your contact information and big idea to
forumnokia.apac@nokia.com
• Build your winning app using the latest APIs
• Submit your ideas to Calling All Innovators
and Optus Challenge before 18 May 2010
• Get more visibility with promotional
opportunities with Nokia and our operator
partners to maximize your investment
23. The importance of YOUR effort
• Your apps boost Nokia device & services
offerings
• Your applications complement our devices and
services to offer solutions that delight
consumers
• Your Apps and content directly inform relevance
and create demand
• Calling All Innovators is an opportunity to
showcase Your company on a global stage
• Ovi Store provides the platform for You to
distribute locally relevant content
