Presentation from JBoye conference in Aarhus, Denmark 11/2010

1. s, c hocolate,
es: !shoe
go Cubs."
Lik
! !Chica

2. We sell cupcakes."

3. love x 7"
Customer

4. Mari = NOT A BAKER"

6. 93.7%

7. Projected!
600"
500"
400"
300"
200"
100"
0"
J" J" A" S" O" N" D" J" F" M"

8. Actual!
600"
500"
400"
300"
200"
100"
0"
J" J" A" S" O" N" D" J" F" M"

9. How?"

10. How?"

11. Step 1: "
Let people get
to know you."

12. conversa tions!
Invade

13. Ask for opinions.
L isten. Ta lk back.!

14. d peopl e up –
Buil
genu inely.!

15. umanitari an stuff!
Do h

16. k ont o well
Piggybac sinesses!
kno wn bu

18. talk ev ents!
S

19. Commen t on blogs"

20. enti ons!
Pres sm

21. Step 2: !
Let people get to
know each other.!

22. ts – Virtua l or IRL.!
Host Even

23. #runnerds"

24. Cuppi es & pedis"

25. Black tie events!

26. tume c ontests!
Cos

27. 90210 night!

28. Re ad bios.
nnect p eople.!
Co

29. respond.
AL WAYS TIONS.!
NO E XCEP

30. Kinderfluff"

31. Step 3:!
Make changes.!
Do it again. !
Smarter.!

32. Time Suck!

33. O ut-do co mpetition!

34. offline NOW.!
Take negativity

35. tor ch atter!
Moni

36. Projected!
600"
500"
400"
300"
200"
100"
0"
J" J" A" S" O" N" D" J" F" M"

37. Actual!
600"
500"
400"
300"
200"
100"
0"
J" J" A" S" O" N" D" J" F" M"

38. Let’s Connect.!
Blog: ! ! !foiledcupcakes.com/blog!
Twitter: ! ! !@foiledcupcakes!
Facebook: ! !facebook.com/foiledcupcakes!
LinkedIn: ! !linkedin.com/in/mariluangrath!
Email: ! ! !hey@foiledcupcakes.com!
Thank you so much.!