1. Moving Beyond the Digital Health
Hype and into Real-World Practice
Bunny Ellerin, MBA
Director
Healthcare and Pharmaceutical Management Program
Columbia Business School
June 22, 2017
19. …………………………………………………………………………………………………………………………………………
Propeller Health: Success Factors
● Strive to make the technology disappear
● Create a passive experience - don’t ask users to do anything new
● Secured FDA clearance
● Have clients and revenue
● Enhance relationship between provider and patient
● Reduce burdens rather than add new ones
● Focus on outcomes over technology
21. …………………………………………………………………………………………………………………………………………
Telehealth – The Next Big Thing
● Many physician, urgent care and emergency room visits can be done by
phone or video
● Field set to explode by 2018 with anticipated 7 million patient users - up
from 350,000 in 2013
● Consumers want it: 64% of Americans would attend an appointment via
video telehealth
● Employers see the value: 70% of employers plan to offer telemedicine
services as an employee benefit.
● Explosion of companies: Teladoc, American Well, Doctor on Demand
● Can increase access for populations traditionally shut out: rural, poor
Remote delivery of health care services and clinical information
via internet, wireless, satellite and telephone
33. …………………………………………………………………………………………………………………………………………
MC10: Success Factors
● Wearable sensor – passive and designed to stretch with body
● Collect data and monitor safety in real-time
● More reliable and accurate information – data captured directly into
electronic databases
● Facilitate early signal detection of therapeutics in shorter,
● Saves money and time by enabling smaller studies
● Transparent and accurate data allows for early failure recognition
● Reduce burdens rather than adding new ones
● Enhance relationship between provider and patient
34. Case Study: Conjoined Twins
separated at Montefiore Medical
Center
3D Printing Enables Doctors to Perfect Care