Slides from my talk '180 Degrees East' at Front Trends 2013, Warsaw, Poland. Insights on the Asian mobile & web market, statistics and user behaviour in comparison to the western world, cultural differences and personal challenges encountered along the way.

1. Holger Bartel
@foobartel

2. @foobartel

3. Ubiquity

5. Differences

7. @foobartel

8. @foobartel

9. @foobartel

10. @foobartel

11. @foobartel

12. Assumptions

13. Home Sweet Home

14. Perfect Solutions Don’t Exist

15. ?Questioning The Status Quo
Who are we designing for?

16. What You Know
What Users Know
!=

17. http://commons.wikimedia.org/wiki/File:AngusYoung.JPG

18. The Mobile Landscape

19. Global mobile broadband
subscriptions outnumber
fixed broadband
subscriptions
2:1http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b#mobilebroadbandcountries

20. =
1.1 billion active mobile-broadband
subscriptions
of global population
16%
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b#mobilebroadbandcountries

21. Active mobile broadband
subscriptions 2011
Asia Pacific
422m
31st China Internet Development Statistical Report 2012

22. 275% growth of mobile
web traffic in Asia
2010 - 2013
http://www.statcounter.com

23. Mobile Subscribers in China
1.13b
http://mobithinking.com/blog/china-top-mobile-market

24. Internet users in China
564m
31st China Internet Development Statistical Report 2012

25. access the web via mobile
~70%
http://mobithinking.com/blog/china-top-mobile-market

26. http://www.itu.int/ITU-D/ict/statistics/explorer/index.html

27. Enter Device Heaven

29. Xiaomi

30. @foobartel

31. @foobartel

32. Device Fragmentation

35. Mobile Browsers
UC Browser
Safari
Android
Nokia Opera
QQ Browser IE Mobile

36. Tool of Choice? ;-)

37. IE6
~40%
~6%
The Good (Desktop) News

38. Hong Kong:
3G, 4G & Unlimited Data

39. Courtesy of Sinan Atahan

40. @foobartel

41. China:
2G, 3G

42. 3G Mobile Subscriptions
in China
~15%
Annual Umeng Report

43. http://www.flickr.com/photos/mtshaw/5647666247/in/photostream/

44. Performance
Design
=

45. – Jeremy Keith (@adactio)
Responsive design is not about
mobile. It's not about tablets. It's
not about desktops. It's about
The Web.
“

46. One Web…

47. Heavy Weight WebHeavy Weight Web
http://www.flickr.com/photos/jeffrz/6012587117/sizes/l/in/photostream/

49. Just Because We Can…

50. What’s Your Mobile
Content Now?

52. Language
Culture

53. http://www.flickr.com/photos/nathaninsandiego/4027943348/
The Early Bird…The Early Bird…

54. Haan Sin, Sei Sin
行先死先

55. Haan Sin, Sei Sin
Walk First, Die First

56. @foobartel

57. Small Mistakes
Big Differences
Small Differences
Big Mistakes

58. Pepsi in China translated their slogan:
“Pepsi Brings You Back to Life.”
The slogan in Chinese literally means:
“Pepsi Brings Your Ancestors Back from
the Grave.”

59. Localization Advantage

60. Proportion of Revenue
Russia
1. English
2. Russian Japan
1. Japanese
2. English
Korea
1. Korean
2. English
China
1. Chinese
2. English
Australia
1. English
2. German
Germany
1. English
2. German
UK
1. English
2. German
France
1. English
2. French
Italy
1. English
2. Italian
Canada
1. English
2. German
United States
1. English
2. German
Brazil
1. English
2. Spanish
http://www.distimo.com/publications

61. ★ If you are planing to launch an App or
Service into Asia, localization will very
likely help.
★ Even a small market share in China can
mean several million users.

62. Stay Open-Minded

63. Understanding can be
frustrating and hard to
accept

64. Embrace The Difference.

65. Overcome technical as
well as cultural barriers.

66. And Do Awesome.

67. Thank You.
@foobartel