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From 3x5 to LCD: Considerations and How-tos for Online Card Sort Studies
- 1. From 3x5 to LCD* Considerations and how-tos for conducting online card sort studies Emily Ford Urban & Public Affairs Librarian Portland State University forder@pdx.edu *This presentation is based on an article forthcoming in College & Research Libraries News titled - Is Digital Better than Analog? Considerations for Online Card Sort Studies
- 2. What is a card sort study? http://www.flickr.com/photos/rosenfeldmedia/3343504093
- 3. Open Card Sort http://www.flickr.com/photos/rosenfeldmedia/3344343842/
- 4. Closed Card Sort http://www.flickr.com/photos/rosenfeldmedia/3344341528/
- 5. 3x5 Card Sort Get IRB waiver or approval Make cards Recruit and schedule participants Observe talking out loud Ask questions/interview subjects Transfer analog data to digital Crunch data Make sense of data Plan and implement design/organization/changes
- 6. 3x5 Card Sort Pro • Rich qualitative and quantitative data • Inexpensive • Complements data from other usability testing methods
- 7. 3x5 Card Sort Con • Time intensive • Margins for error • Participant comfort/nerves
- 8. The Mission • Create a LibGuide for OMPH students. • Share it between PSU and OHSU.
- 9. The Partner Laura Zeigen User Experience Librarian Oregon Health & Science University Oregon Master of Public Health Student
- 10. The Students
- 11. The Method + =
- 12. Optimal Sort
- 13. The Set Up Drag, Drop, & Label
- 14. The Output
- 15. The Result
- 16. LCD Card Sort Get IRB waiver or approval Make cards Recruit and schedule participants Observe talking out loud Ask questions/interview subjects Transfer analog data to digital Crunch data Make sense of data Plan and implement design/organization/changes
- 17. LCD Card Sort Pro • Non-traditional students/subjects • Asynchronous • Automated outputs
- 18. LCD Card Sort Con • No “think out loud” data • Potential interface issues with online product • Potential online product functionality issues • Tracking discarded cards
- 19. 3x5 or LCD? Considerations: • How many cards are in our set? • What other methods are being used for this project? • What kind of users are our subjects? • Does the online product do what we need? • Do we want perfection or will good enough suffice?
- 20. LCD Card Sort How-to: 1.Choose your software. 2.Design and set up your study 3.Collect data 4.Marvel at the results
Notes de l'éditeur
- In a card sort study, subjects arrange a list of items or concepts (usually written on index cards) into logical organizational categories. Researchers typically encourage participants to “talk aloud” during the study to hear their thought process. The end result is a rich set of data in terms of how users organize information, but also how they think about doing it. In libs: web sites, infrastructure, research guides, RDA
- Good because you get ideas about how users will label stuff
- Good because you can figure out organizational structures of existing things
- The components of what it means to do a 3x5 card sort
- Lots of good data!Cheap to doWorks in conjunction with other kinds of usability testing, such as task oriented, etc.
- Data entryHow many cards x number of participants (Jakob Nielsen says 15 is ideal)Error margins, what if you drop the cards? What if you lose them?Strange environment with strangers looking on for participant
- Oregon MPH studentsDeceptively simple:WifiDifferent course of studyDifferent resources
- FamiliesJobsSchool at nightPart-timeDifferent school experiences/different needs
- Email input as to needs to understand between two libraries and research, then put that into cards and card sort, the rest was magic
- Integrated a short survey so we could collect demographic data from subjects; easy to use interface; 30 cards and ten users for free although Jakob Nielsen says we should have 15
- The interface looked like this, we also had demographic data from participants; auto shut off after 10 completed the study
- And it spit out a csv file for us, too!Dendograms, participant agreement, similarity matrix, and coded csv file
- This is what we made. Yes, we have two instances and have to email back and forth about changes
- 10 participants x 30 cards = 300 rows of data
- Comfort of their own homesDistance students
- Masking of label name inputsLoss of discarded cardsWhat if they don’t work in browsers or users have tech problems at home?
- How to decide if it’s right for you
- 4 easy steps