Video Content is one of the fastest-growing online digital marketing strategies. This is where Epipheo sees the industry heading.

1. DIGITAL VIDEOS
The Way We See It.

2. PEOPLE WANT VIDEO.
65%
retention rate for visual
information vs. 10%
for text-only.
socialmediatoday.com
40% 3x
more inbound links
for posts with video than
for posts with only text.
More Research
are visual learners and
respond better to video
than text.
webmarketinggroup.co.uk

3. PEOPLE WANT VIDEO CONTENT.
Content­—
when it’s good­—
is valuable. It gives insight.
Understanding. Wisdom, even.
Video—when it’s good­—
is powerful. It removes barriers and defenses
put up by customers. As a communication medium, video is
shareable, self-contained, and loses nothing in translation or transmission.
So, if you put good content in a good video, your message spreads
further and with more integrity than traditional marketing methods.

4. SO, VIDEO CONTENT IS BIG.
And getting bigger: it’s one of the fastest-growing online digital marketing strategies.
76%
of B2B companies use
video content in their
marketing.
Content Marketing Institute
55% 93%
of marketers used video
for online marketing
in 2013.
emarketer.com
growth in online video
as an ad format
in 2013.
emarketer.com

5. ESPECIALLY PROFESSIONAL VIDEO CONTENT.
Professionally produced video optimized
for eCommerce outperforms user-generated video by 30%.
(24.7% lift vs. 18.7% lift for user-generated video)
comScore

6. WHATEVER YOUR MARKETING NEEDS,
VIDEO CAN DELIVER.
Not only does it carry content that resonates with your audience,
it can be used in virtually any area of your sales funnel.
See how video can help your marketing hit its mark...eting.
AWARENESS
INTEREST
CONSIDERATION
EVALUATION

7. AWARENESS
INTEREST
CONSIDERATION
EVALUATION
Pre-roll ad, thought
leadership, social video,
industry education,
blog content...
Give your audience
a reason to seek you out
with sparsely branded,
visually rich and attention-grabbing
content.

8. AWARENESS
INTEREST
CONSIDERATION
EVALUATION
Video background, welcome
page video, video minisite,
splash page video...
Enhance your audience’s
experience on your channels.
In a world of bad websites,
make yours stand out.

9. AWARENESS
INTEREST
CONSIDERATION
EVALUATION
Explainer video,
sales video...
Get to the heart of your
company’s value.
You’ve got their attention.
Now make them care
through a medium that’s
easy to digest.

10. AWARENESS
INTEREST
CONSIDERATION
EVALUATION
In-depth product video,
demo video, software
walk-through...
Whatever questions your
audience has, video
can answer. Which is a big
deal because they will
have questions, and you
better have answers.

11. COMMUNICATING YOUR “WHY” IS CRITICAL
Humans are always asking, “Why?” It’s in our nature.
We crave an explanation for the world around us, and especially
when we see something unique and innovative.
When that question is answered, it means a personal revelation
was made. An epiphany, if you will. It means a human has recognized
value in something and is choosing to care.
Why is your special something valuable?
Don’t just explain how it works or what it does.
Tell the world why it matters, and you can change everything.

12. STORYTELLING IS PURE HUMAN COMMUNICATION.
Information alone won’t change anyone.
But when it’s wrapped in a story, people can find
a reason to value it: the “why.”

13. EPIPHEO MAKES VIDEO CONTENT
THAT COMMUNICATES WHY SOMETHING
IS VALUABLE.
We work with clients to discover their unique human value.
Then we build a story to convey that value.
Then we put that story in a rightful, easy-to-share video, so people
will have an epiphany, see the value, care about it, and change.
Find out more about Epipheo at epipheo.com