2. • UK based magazine devoted to rock music
• Published by Bauer Media Group
• First published on June 6th 1981 as a one-off supplement in the Sounds newspaper
• It started off as a monthly publication, going to fortnightly and eventually in 1987
it went weekly. Priced at £2.20
• Targeted at 14-21 year olds, interested in heavy metal/rock music
• Circulation 43,003
• It is named after the sound made when play a power chord on an electric guitar
• Kerrang! Was initially devoted to the new wave of British heavy metal and the rise
of hard rock acts
• the original owner was United Newspapers who then sold it to EMAP in 1991 who
then sold it to Bauer Media Group In 2008.
• In the early 2000’s it became the best selling British music
• To find out more information to do with this magazine visit www.kerrang.com as
this website is dedicated to giving information on current bands and upcoming
events. The website also hosts kerrang’s online shop, podcasts, message board and
Tv and radio segments ensuring even more opportunities to sell associated
merchandise and the magazine itself.

3. Masthead: black and bold, against white Header: the word ‘free’ is written in yellow in order to stand out and
background helps it to stand out, the attract the reader emphasising free things as this appeals to them. The
dramatic font style taken from the site white writing is also capitalised and bold in order to stand out this
‘Dafont’ gives it a broken glass effect which could suggest it is aimed at a younger audience as posters are
could suggest rebellion (associated with
something younger people enjoy
rock). The use of the exclamation mark also
Sell line: suggests that
helps to give it a more dramatic feel and
makes the title seem ‘louder’ like loud this is a magazine
music. And the title itself is a form of associated with loud
onomatopoeia, with ‘kerrang’ being the heavy rock music and
sound made when strumming on an this wording would
eclectric guitar, this gives the impression
already that this magazine is not only a music
attract the target
magazine but a music magazine related to audience, it is written in
rock capitalised yellow font
Main image: the main image is of again to attract the
‘Marilyn Manson’ a well know artist target audience
associated with heavy rock/metal
House style: bright vibrant
music this would suggest that the colours such as yellow,
target audience is interested in loud black, white and red have
rock music. What he is wearing is been used these are quite
very dark and this could suggest that serious masculine colours
the target audience are likely to wear which could suggest it is
dark clothing and the fact it is a male targeted more at males,
could suggest this magazine is aimed these colours also give off a
more at males. The angry but relaxed Coverlines: ‘Download ‘is written in a moody ambiance which
pose is associated with the rock genre bright yellow in order to stand out. ‘the could suggest it’s buyers are
appealing to it’s target audience, it is ultimate guide’ is written in capitalised typical moody teens
also a close up shot allowing the white and against the red backing this interested in rock music
reader to form eye contact stands out nicely attracting the reader
Barcode/date/issue no

4. Kerrang! identifies its target audience as ‘individually minded, Images on the front cover have
independent of thought and musically experienced, an been set out to look as though they
audience defined by attitude, passion and loyalty’ aimed at are cd album covers, this
both males and females between the ages of 16-24 and buyers emphasises that this is a music
being of class D-C, magazine and the artists are all
interested in Heavy associated with rock music
Metal/rock music suggesting that people interested
The content of the in rock music would buy this
magazine focuses on magazine
hard rock and Coverlines: the fact it is on about the
therefore would best music to download suggests that
attract those this magazine is dedicated to providing
interested in this it’s fans with the best music and the
genre of music artists mentioned on the cover e.g.
‘Enter Shikari’ and ‘My Chemical
Coverlines: ‘Huge Giant Romance’ (bands from the rock genre)
Posters!’ this is written help us to understand that this
in white capit magazine is associated with rock and
-alised font in order
the buyer of this magazine would have
to catch the readers eye. The use of yellow font has been used to
a strong interest in the rock genre
highlight the names of the bands as it is bright it will instantly attract
the target audience and the fact they are bands associated with rock Price: at £2.40 this magazine is easily
music e.g. ‘Biffy Clyro’ suggests that the reader of this magazine affordable for it’s target audience and
would be interested in rock and of a younger audience due to the fact again would suggest it is for a younger
audience
posters have been included. This would also appeal to teenage girls
as they are known to sticking up posters of ‘attractive band members’
on their bedroom walls etc Rule of thirds: used to help place things well

5. Mode of address: ‘excited much, Picture Captions: Cheesy e.g. ‘ yummy mummy’ again suggesting it is aimed
about the weekend? C’mon at a younger audience Header: The word ‘Contents’ is
download is gonna be
Date/issue no written in capitalised white font
AMAZING’ the way the editor
uses direct informal language to
helping it to stand out to the
connect with the reader reader it has a urban effect on
suggests that this is for a making it seem more rural and
younger audience. The edgy relating to the rock genre
reference to a music festival and appealing to it’s target
‘download’ suggests further that audience.
this magazine is aimed at young
teens and those interested in Layout: the layout is easy to
going to concerts/festivals etc follow with the sub headings
Housestyle: dark colours such as being red and the main text and
black and red have been used to page numbers being written in
connote anger/danger and black again these are quite dark,
aggression , creating a moody
masculine colours which could
ambiance which links to the rock
genre. A white bright font has been suggest that this magazine is
used also to break this darkness up aimed at teenage males rather
and suggest loudness and give it a than teenage females. The page
unique edgy feel attracting it’s itself is quite image lead with
target audience little text this reinforces it is
Images: images are all of rock targeted at a younger audience
artists e.g .‘Brody Dalle’ suggesting that this is
a rock magazine and so these images appeal Subscription: the use of bright red text against a black background
to it’s target audience. The expressions on helps it to stand out to the reader, the writing in white is also a sly
the faces within the images link to the moody way of persuading the reader to subscribe with the use of words
ambiance of the magazine with them being such as ‘claim your discount’ making them believe if they subscribe
quite moody, serious and with the top now they get to save money. This again suggests that it is aimed at
left one being quite loud a younger audience as they are more vulnerable and easily fooled.

6. Main Image: is of Gerard Way lead singer of a well known rock band ‘My Chemical Romance’ this suggests that this magazine
is aimed at those interested in rock music. The fact he is seen ‘screaming’ down the mike suggests ‘loudness’ which is
associated with rock music as it tends to be loud and noisy. His clothing is dark colours e.g. Red and black which create a dark
mood and connote aggression, a mood commonly associated with rock music and those that listen to it. This could also
suggest the readers of this magazine would wear dark clothing like his with him being a style icon attracting the target
audience Main Headline: black and capitalised creating a dramatic Stand first: uses an informal & direct
By line loud mood like the mood of rock music and against the approach of addressing the reader
Housestyle: colours yellow background it stands out well creating a friendly mood it is written in
such as yellow and black bold capitalised letters in order
have been used to to stand out & attract the target
create a loud audience. Alliterated phrases
atmosphere with these used within it such as ‘Metal
colours being quite Madness’ are catchy and
vibrant and outstanding associated with rock suggesting
attracting the target it is aimed at people interested
audience in rock music
Layout: it is written Headline: band name
as a question and written in capitalised letters
answer based article in yellow font in order to
with the questions being stand out against black
capitalised and in black background this works well.
font so it is made easier for the reader to see and read. The majority of the main copy is It creates a dramatic mood
written in black also, however it is not capitalised but as it is against a white background linking to the mood of the
it is still easy for the reader to read. The simplicity of the layout suggests that it is for a band being loud & dramatic
younger audience. An extra box has been featured within the q/a based article featuring they’re a rock band so
well known lead singer of ‘Paramore’, ‘Hayley Williams’ expressing her feelings as to how suggests it is aimed at people
scared but excited she is to be playing at download for the first time . The use of white who like rock
text against a black background helps to make it stand out to the reader and the yellow
banner at the top of the box helps the title ‘i love download’ to stand out’ the heart icon 3rd Headline: loud & dramatic,
attracts the target audience as it is red so therefore eye-catching but teenagers often use use of bright colours attract
these symbols when texting or when using the internet and so this appeals to them target audience