1. PCensus White Paper Know your Customers, Understand your Markets, Find Winning Sites Michael Simon Director | Location Research T: 1-800-663-1334 ext. 309 E: msimon@tetrad.com www.tetrad.com

2. Three Steps to Find Winning Sites with PCensus - Step 1. Describe your customer’s demographic criteria. - Step 2. Create a custom market potential index with SiteScore. - Step 3. Screen markets across North America and find winning sites with SiteScan. In a few clicks, PCensus’ SiteScore and SiteScan tools can evaluate thousands of potential trade areas (circles or drive time polygons) to identify the sites that that best fit your specific business needs. SiteScan screens markets to identify high potential location options:

7. Drill Down to Evaluate Submarket Trade Areas 1. Submarket Hot Spot Map: 2. Submarket Demographic Profile Report: Metro Area Benchmark Index = Base 100 Submarket Indexes over 100 indicate above average target demographic potential "Wealth Builder" Hot Spot Legend (3 mile proximity around sites) Site Score Index Key Demographic Scoring Factors: - Age 30-39 years - H'hold income $70K+ - Owned homes - Married families - Children under 6 yrs 90+ 80 78 75 0 70 Optimal Excellent Good Low