1. Presentatie titel Rotterdam, 00 januari 2007 CSR in Tourism IP FORTE Responsible Tourism Valencia, 2009 Belgium & The Netherlands Barbara Swartelé Cor van Leeuwen “ With the support of the LLP- Erasmus IP programme of the European Union .”
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4. Tourism in Europe STRUCTURAL PROFILE The hotels and restaurants sector recorded value added of EUR 163.5 billion in the EU-27 in 2004, which represented 3.2 % of the total for the non-financial business economy. However, the contribution of this sector to total employment was about twice its share in total value added, as the 1.6 million enterprises in the hotels and restaurants sector employed 8.7 million people, which is equal to 6.9 % of the EU-27’s non-financial business economy workforce. This latter share ranked the sector as the fifth largest employer among all the divisions of the non-financial business economy. Among the two subsectors that make up the hotels and restaurants sector, the activities of restaurants, bars and catering contributed about two thirds (65.4 %) of the EU-27’s sectoral value added in 2004, while providing around three quarters (75.4 %) of the sectoral workforce. Accommodation services made up the rest of the sector.
5. Tourism in Europe STRUCTURAL PROFILE There were 248 400 enterprises in the accommodation services sector which generated EUR 116.2 billion of turnover in the EU-27 in 2004 and EUR 56.6 billion of value added, with a workforce of just over 2 million persons. The contribution of this sector to the hotels and restaurants total was about three tenths (30.1 %) for turnover, over one third (34.6 %) for value added, and a smaller share of the workforce, around one quarter (24.6 %). Among the Member States, the United Kingdom created the highest value added for accommodation services in 2004 (EUR 10.7 billion, 18.9 % of the EU-27 total), and had the largest workforce (17.2 % of the EU-27 total).
6. Tourism in Europe STRUCTURAL PROFILE There were approximately 70 000 travel agencies in the EU-27 in 2004 which generated EUR 21.0 billion of value added and employed half a million persons, accounting for 5.8 % of the transport services total for both measures. The United Kingdom and Germany were by far the largest contributors to the wealth and employment generated by travel agencies in the EU-27 as together they accounted for 57.9 % of the value added and 39.2 % of the workforce. In value added terms these two Member States were also relatively specialised in the travel agencies sector, each generating 0.6 % of their non-financial business economy value added in this sector, more than any other Member State.
7. What is CSR? The definition of corporate social responsibility (CSR) has many similar elements to sustainable tourism in that both focus on how stakeholders should be identified and engaged and that initiatives should be measured to determine their impact on others. Whereas CSR relates to a company’s obligation to be accountable to all of its stakeholders in all its operations and activities with the aim of achieving sustainable development not only in the economical dimension but also in the social and environmental dimensions, sustainable tourism was first seen mainly from an environmental perspective and has only recently incorporated social and community aspects.
15. Support Activities Primary Activities The value chain concept is a tool to help companies identify opportunities ( Resources and Capabilities) for competitive advantage in international markets. Business & CSR:Models Technological Development Human Resource Management Firm Infrastructure Procurement Inbound Logistics Operations Outbound Logistics Marketing & Sales (4P’s) Service
28. Business & CSR: Two examples Diversity and corporate social responsibility Air France is pursuing its employment policy based on social integration through employment and respect of diversity. The company’s commitment was refl ected in the signature of the 4th internship charter for the 2005-08 period by all the union bodies representing ground staff and cabin crew. The number of apprenticeships or vocational training contracts signed in 2007 Showed an increase of more than 50%.
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