11. 1. Analysis: What stories do the data tell?
2. Audience: Who are we trying to reach?
3. Action: What do we want our audiences to do?
4. Art: What design will maximize desired actions?
5. Analytics: How can we measure our success?
The Five A’s of Data Communication
23. Near-term: Improve sanitary conditions in military
hospitals and hygiene of soldiers.
Long-term: Reduce deaths by establishing new
agencies and policies to address sanitation.
Nightingale’s Actions
25. ● Death rate reduced from 42% to 2% following
immediate improvements in sanitary conditions
● Establishment of the Royal Commission on the
Health of Army
● Establishment of first Army Medical College in
Great Britain
● Establishment of Sanitary Department within the
Indian government
● Millions of lives saved in 160 years since?
Nightingale’s Analytics
38. Employer-sponsored health insurance was steadily
declining nation-wide for a decade before the
Affordable Care Act.
More young people are staying on their parents’
insurance.
Analysis
49. Many options depending on:
● Your goals
● Audience needs
● Nature, size, complexity of data
● Design and/or technical capacity
● Available software/tools
● Delivery mechanism
Data communication approach