Using Social Media for ADC Collaboration and Recruitment
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Presentation by Jim Cashel of Forum One Communications to the NIH / NIA Alzheimer's Disease Center conference September 2010.
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Using Social Media for ADC Collaboration and Recruitment
- 1. ADC Education Cores: Using Social Media for ADC Collaboration and Recruitment September 2010 Jim Cashel MD, MPP – Forum One Communications
- 8. A Few Social Media Sites
- 15. Tools and Sites
- 16. A Few Social Media Sites
- 20. Social Networks
- 23. Photo & Video Sharing
- 26. Social Documents
- 29. Case Studies
- 38. Opportunities
- 43. Thanks! Jim Cashel Email: [email_address] Twitter: @cashel www.ForumOne.com
- 45. Popular Social Sites that Lead the Pack Social Tool Primary Focus Leading Sites Social Networks Connect Social Bookmarking Discover & Share Rich Media Micro Blogging Great at Both
Notes de l'éditeur
- Facebook vs. CNN – about the same number of monthly visits in mid-2008 – but no longer.
- 10,000 years of recorded history 1450 Johannes Gensfleisch zur Laden zum Gutenberg 2008: “Social Media, Interactive Web, Web 2.0”
- Not an end in itself We need more brain donations We need more medical volunteers who are African Americans over age 60 We need to produce public education materials more inexpensively across the network We need to educate caregivers about safety concerns.
- Not an end in itself Articulate goals (Edwin Land) Free pass to try stuff – and exactly right to be trying!
- A site to share video Members can upload, comment and rate Channels
- Established a Facebook page.
- Leveraged partner properties.
- Engaged twitter community. Lots of educated moms on twitter. Started posting interesting updates.
- Started posting items to StumbleUpon – 50% of traffic is from StumbleUpon. Low bounces. People are interested in parenting resources.
- A slow, patient process. Doubled traffic from 8,000 to 16,000 page views in ~9 months Double list from 2,500 to 5,000 (with 35% open rate) Established quality relationships with influential “mommy bloggers.”
- Home Base – Priority 1 (50% of your time budget) “ Social” portion of your hosted presence Outposts – Priority 2 (40% of your time budget) Key social sites that you actively participate in Passports – Priority 3 (10% of your time budget) Profiles on lower priority social sites Mostly to listen, occasionally participate Note: Presence management framework derived from original work by Chris Brogan