Video has proven to be the best method to attract new users, but how do we convert? That is the million-dollar monetizing question. Dean will share his team’s best video conversion techniques and case studies. His Social Jack™ produced and worked with over 2,000 videos as it relates to Social Media. He will share how they use multiple stream options to test and feed video content for quick use, test, and conversion. Once they perform, it’s time to turn those videos into a campaign. You will leave with an easy to follow overview of their process so you can implement and enjoy the rewards of video conversion. In this session, you’ll leave with… Tips to kick up your live stream attendance Easy to follow production steps to setup conversion Hacks to quickly convert your video to a campaign How to leverage teams members and influencers A simple checklist to put this into practice Dean DeLisle Forward Progress, Inc. Dean DeLisle Founder & CEO Forward Progress, Inc. As Founder and CEO of Forward Progress, Dean leads his

1. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Best Practices for Video Conversion
From Facebook LIVE and Other Streams

2. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Creator of Social Jack™
• Marketed and Produced over 2,000 Webcasts
• Trained and Coached over 100,000 Professionals
• Influencer Development, Social Selling, Webcast
Marketing & Production, eLearning, Lead Generation &
Conversion, Social Networking, Digital Marketing
• B2B Professional Services, Marketing, Financial,
Insurance, Banking, Private Equity, Legal, Accounting,
Technology…

3. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Video/Stream Why?
• Showcase Brand Story
• Promote Thought Leadership
• Help Others - Tutorial
• Help Others – Edutainment
• Influencer Alignment
• Product/Service Feature
• Client/Employee Experience

4. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Vehicles of Digital Influence
• Content
• Blog
• ImagesVideo
• Webcast
• Podcast
• Social Media ($)
• Email

5. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Media – What?

6. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Types of Video/Stream
• Stream
• Impulse
• Campaign
• Event
• Video
• Impulse
• Campaign
• Event
Framed
VS.
Planned

7. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Platforms
• Social Stream
• Facebook
• Instagram
• Hangouts
• YouTube
• Webinar
• Webex
• Logmein (GTW)
• Zoom
• ClickWebinar
• Onstream
• ON24
• Webcast
• Live Stream
• Adobe Connect
• Blue Jeans
• Skype
• Mediasite

8. How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Three Steps to Successful Social Stream

9. How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Power Move #1 – Plan Your Production
• One day ahead – plot your (1) topic
• Know your target audience (where are they?)
• Think #Hashtags and @Tagging
• Determine best time for audience
• Paid or free?
• Camera Orientation
• CTA - Know where you are taking them next!

10. How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Power Move #2 – Talk “with” your audience
BE
CONVERSATIONAL

11. How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Power Move #3 – C.T.A
C - CALL
T - TO
A - ACTION
ASK – INVITE - JOINLet’s Play!

12. How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Cross-over Shoot

13. How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Casual (Conversational) Shoot

14. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Going Large in 5 Steps!

15. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack

16. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Step One – Platform Selection
• Marketing Features
• Import/Export Functions
• Customized Registration
• Polling Questions
• Custom Layout – Sponsorships
• Communication
• Reporting

17. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Step Two – Campaign Development
• Develop or Confirm
• Goals
• Offer
• Target
• Message

18. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Step Three – Influencer Marketing
• Steps to success
• Budget
• Activate Content
• Activate Network
• Organizers
• Partners
• Affiliates
• Social, Email, PPC
• Test, Measure, Adjust

19. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Step Four – Conversion
• Conversion Tips
• Pace yourself
• Offer to match the audience
• Hint to the offer (6 min)
• Have a clear close

20. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Step Five – Post Event Follow Up
• Conversion Tips
• Social Interaction
• Follow up deliverables (4-24 hours)
• Contact attendees
• Contact to non-attendees
• Drip marketing/call sequence
• Social Interaction

21. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Traditional Event Cycle
Social
Impact
Begins
Social
Tapers
OffExternal
Activate
Social
•Internal
•External
Increase
Activity
•Internal
•External
Activate
Content
•Internal
•External
Post
Content

22. How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Influencer Event
MAIN
EVENT
Influencer
Webcast
Influencer
Webcast
Influencer
Webcast
Influencer
Webcast
Influencer
Webcast
Influencer
Webcast
Social
Impact
Repeat and
Build
Community

23. How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack

24. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Summary – Top 5 Steps
1. Platform Selection
2. Campaign Development
3. Influencer Marketing
4. Conversion
5. Post Event Follow Up

25. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack

26. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Professional Webcast

27. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Influencer Marketing for Events

28. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
www.MyInfluenceFactory.com

29. How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Questions?

30. How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Thank You!

31. How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Connect WITH us!