Linked in beginner class one - how to build and optimize your profile for business 2013

Session One

How to Build and
Optimize Your LinkedIn
Account for New
Business
#fpwebinar

(877) 592-6224 www.ForwardProgress.net

Using LinkedIn for New Business Development

Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Train and Coach over 2,000 people a month
• Trained and Coached over 60,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Call Center, Internet, eMarketing, Event Management,
• Lead Generation, Web Seminars, eLearning, eSelling
• Over Two Billion Dollars Sales, over 100 Million Leads, Helped
Thousands of People using Internet Based Lead
• Financial Services, Real Estate, Professional Services, Legal, Accounting,
Manufacturing, Telecommunications, Technical, Insurance, Agencies,
Auto, Retail, Banking, Educational and Channel Sales…..


Game Plan
Road Map to Success
• Today – How to Build and Optimize Your LinkedIn
• Next Thursday – LinkedIn Beginner Session Two - Building
Connections and Getting Found & Getting Referrals
• Next Tuesday – Social Jack – Network Building Class
• Next Wednesday – Open Group Coaching

ALL ARE AT
NOON CENTRAL


Game Plan - Today
Road Map to Success
• Build an optimized account
• Maintain optimal account settings
• Manage options to add new target contacts
• Change your settings for Google search


Commitment to Results


Social Network Efforts
Why do they not
work for
organizations?


Social Networks You Already
Know
• You!
• Bridgeview Bank
• BBM
• Chambers
• Industry Clubs
• Organization
• Charities
• Religious
• Country Clubs
• Network Groups


How Many Contacts and eMails
Do YOU Have?
• That Know YOU?
Stop Thinking
• That Trust YOU? One
• That have done Business with YOU? Dimensional!
• That would recommend YOU?

Dean Sue Pat Mark

2013 LinkedIn Stats - Growing
• LinkedIn Has Over 200 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 1 million new members a week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 1 million companies have a company page

(877) 592-6224 OVER 1,000 to 1 www.ForwardProgress.net

Network Science
Node: Individual
Link: Connection between two nodes
Cluster: Several linked nodes
Hub: Large cluster, several clusters

Courtesy of US Army


Network Science – Best Relationships
List Top 5
People
List Top
10 People
List Top
25 People

1. What % of your business Volume do you get from the Top 5?
2. What % of your business volume do you get from the Next
Level?
3. What % of your business volume do you get from the outer
layer?

Network Science

HUB? HUB?

HUB? YOU!
HUB?

HUB?
HUB?


Your Personal Keywords
 What are you an expert in?
 How would your ideal prospect find you?
 What would they “yell” or “Google” to find you?
 What makes you different?
 What is your skill set?

Refinance Lake County
Home Equity Home Lending
Mortgage Rates FHA Mortgage
Chicagoland VA Loans


Sample Mortgage - Keywords
 HIGH  Home Financing  Illinois Lenders
 Mortgage Rate  Home Lending  IL Real Estate
 Mortgage Rates  IL Mortgage
 A Mortgage  FHA LOAN
 Lenders  FHA loan  Chicago Mortgage Rate
 Mortgages  FHA  Chicago Mortgage Lenders
 Mortgage Loan  FHA Mortgage  Chicago Mortgage
 Mortgage Loans  FHA Loans  Chicago Loans
 Refinancing  VA Loan  Chicago Loan
 Lenders for Home Loans  VA Loans  Chicago Lenders
 FHA Lending  Chicago Home Loan
 MEDIUM  FHA Lenders  Bridgeview Bank
 Mortgage  Bridgeview Bank Mortgage
 Home Loan  LOCAL BASED  MyBBMC
 Home Loans  Illinois Mortgage
 Home Mortgage  Illinois Loans
 House Mortgage  Illinois Loan


 What are you an expert in?

Exercise:
1. Write 10 things you are an expert in
2. What terms would someone use to find you

Bring out your
worksheets now…


Log into LinkedIn
Now…


QUICK TOUR


Turn off Updates Broadcast


Turn off Activity Broadcasts

Change to “ ” for this
session only. Remember to
change back to “√” after
class. Click “Save Changes”


Optimal Settings

LIVE
DEMO


Get Found
 Your Personal Business Keywords


Your Business Keywords
 What are you an expert in, products or services?

Exercise:
1. Write 10 top things you are an expert in
2. What terms would someone use to find you

 GENERAL  Home Lending  IL Real Estate
 Mortgage Rate  IL Mortgage
 Mortgage Rates  FHA LOAN
 A Mortgage  FHA loan  Chicago Mortgage Rate
 Lenders  FHA  Chicago Mortgage Lenders
 Mortgages  FHA Mortgage  Chicago Mortgage
 Mortgage Loan  FHA Loans  Chicago Lenders
 Mortgage Loans  VA Loan  Chicago Home Loans
 Refinancing  VA Loans  Bridgeview Bank
 Lenders for Home Loans  FHA Lending  Bridgeview Bank Mortgage
 Mortgage  FHA Lenders  MyBBMC
 Home Loans
 Home Mortgage  LOCAL BASED
 YOUR NAME!!!
 House Mortgage  Illinois Mortgage
 Home Financing  Illinois Lenders  Suburb’s


Backup!


Profile Changes
 Complete Profile
 Be Clear
 What will you do for others?
 Why & How?
 What do you wantneed?


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Linked in beginner class one - how to build and optimize your profile for business 2013

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